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Can You Keep This Secret?

by abugah
4 replies
A survey was done recently on 3000 women and it was found out that on average they keep a secret for 32 minutes…

You can see more details here.
Can women keep a secret? TODAY's Professionals debate - Relationships - TODAY.com

Here are my questions…
Given the forgoing:
1. How can this be used as a marketing tool?
2. Who has actually seen this inability to keep secrets for long boost product sales?
#secret
  • Profile picture of the author Mark Andrews
    Banned
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    • Profile picture of the author Jonathan 2.0
      Banned
      Women can only keep a secret for a mere 32 minutes.
      That's being a bit generous. ; )
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      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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      • Profile picture of the author Daniel Scott
        Originally Posted by Jonathan 2.0 View Post

        That's being a bit generous. ; )
        Pretty sure he missed a decimal point...

        Should be 3.2 minutes

        -Daniel
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        Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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  • Profile picture of the author Alex Cohen
    Originally Posted by abugah View Post

    A survey was done recently on 3000 women and it was found out that on average they keep a secret for 32 minutes...

    You can see more details here.
    Can women keep a secret? TODAY's Professionals debate - Relationships - TODAY.com

    Here are my questions...
    Given the forgoing:
    1. How can this be used as a marketing tool?
    2. Who has actually seen this inability to keep secrets for long boost product sales?
    Being aware of your demographic is a vital part of copywriting. For the most part, men and women respond to the same tactics, but there are definitely some differences too.

    I've written copy in the get-pregnant niche. If you intend to write copy for women-dominated niches, learning those differences is important.

    Alex
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  • Profile picture of the author davidlieder
    Good point, perhaps a key to viral (word of mouth) effect could be to make something a secret, I think that is what you are implying/asking.
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