Sales Letter Trick: 100% proven way to intrigue visitors to your site in less than 10 seconds

63 replies
Ok, as you all know, I'm a copywriter, so I'll go ahead and give you guys 1 of my little tricks that I use to increase conversions for clients--or you can do this for yourself if you're a copywriter and sell your own products.

Here's the trick: You have less than 10 seconds to grab the attention of visitors to your website or you've lost any chance of making a sale, so there's no secret that your headline is the key to intriguing them and keeping them on your site.

As marketers, we all know that testing is the key to increasing your sales, so here's a proven way to know that your headline will work before you ever put it up:

Go to Digg.com, type in the name of your niche and find the articles will the most digs. Once you've found it, take the headline and tweak it to fit your particular product---almost 95% of the time my clients report back to me an increase in sales.

So why does this work: Well it's been tested already. There's a reason why the article has a lot of digs---people are clicking on it because of the headline, so by grabbing it and tweaking it to fit your product, you already have a proven winner.

There's no reason to reinvent the wheel or spend hours or weeks trying to come up with something that may or may not work. Go for what's already been proven to work in your market and those digging the articles are most likely in your market.

Believe it or not, a lot of successful marketers employ this same method--now you can too!
#100% #intrigue #proven #seconds #site #visitors
  • Profile picture of the author Mad Dawg
    Great tip. I'm definitely going to use this on my own site..thanks!
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    • Profile picture of the author ndcole78
      Try it and let me know how it works for you, though over 90% of the time is will work--it's already been tested by the market.
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  • Profile picture of the author procopywriter
    Wow... that's a great tip, Nicholas. I'll add that to my arsenal!
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    • Profile picture of the author ndcole78
      Great...I'm glad it helps. When you really think about it, it really does make sense.
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  • Profile picture of the author Uncle Dimitry
    Excellent tip for lazy people like me!!!!
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    • Profile picture of the author Bruce Hearder
      Excellent tip..

      Love it..

      Thanks for this, i'll use it on my next sales letter..

      Bruce
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    • Profile picture of the author ndcole78
      LOL--Uncle Dimitry, don't feel bad, it's natural to get lazy every now and then. Bruce, I know this tip will work out well for you.
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  • Profile picture of the author iw
    This is really cool! I'm going to use it to reharsh what I have on hand now!
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  • Profile picture of the author Valdor Kiebach
    didnt work, i searched for:
    affiliate script -> No results found
    affiliate program ->
    Fox putting TV reruns on the Internet
    Atheist group challenges Bush at Supreme Court
    MediaDefender Secretly Sells Porn to P2P Users
    Apple slams the breaks on Mac mini Test Drive promo
    So nothing relevant there

    affiliate ->
    Ex-officer arrested in BART shooting
    Legions of Super Heroes Grouped by Religious Affiliation
    Fox News Reports on Fox News Censorship
    At least 18 shot at Northern Illinois University
    DOJ Candidates Screened According to Conservative Ideals

    Still no relevance

    I tried various other phrases and keywords with and without quotes and got nothing i could use.
    Any advice?
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    • Profile picture of the author ndcole78
      There maybe a few niches that it may not work for, but for the most part, it helps me when I try to increase client conversions. I do know another trick that works when Digg doesn't, but I won't reveal that one.
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  • Profile picture of the author LB
    Gee...sounds like something I read here 2 months ago:

    My Sneaky Little Email Headline Trick | Perry Belcher : Strictly Personal
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    • Profile picture of the author mcbeth59
      Wow... I am going to have to check this tip out! It sounds great. Anything that will help grab attention is well worth a try.
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      • Profile picture of the author bloggerr
        thanks for the tip. though may not be applicable for all niches. but still a very clever idea.
        we can also use amazon to find great headlines. they hired excellent copywriter to write their headlines.
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  • Profile picture of the author ndcole78
    Ah---LB, I didn't know that Perry let our little secret out of the bag. Perry and I go way back. Perry is a copywriter as well, but he's not for hire--he's more into developing his own products and getting a piece of the action that we all copywriters make other marketers money for.
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  • Profile picture of the author shawny
    Banned
    [DELETED]
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    • Profile picture of the author ndcole78
      Yep Shawny--do just what you said.
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  • Profile picture of the author stuff2
    Thanks Nicholas

    A good trick or tip is just that.
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  • Profile picture of the author ndcole78
    I'm glad it enlightened you stuff2.
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  • Profile picture of the author ndcole78
    Very true.
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  • Profile picture of the author Craig Fenton
    Hi Ndcole78:

    Sometimes a person can say a million words with a headline or a great post. You have a superior suggestion.

    Enjoy Sunday.
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    • Profile picture of the author twocolor
      Wow...thank you for sharing this great tip!

      All the best...

      Sonia
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  • Profile picture of the author yaz8888
    Great Tip..i heard this before on a tape but didn't follow thru. I will test it right now before I forget. Thanks
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    • Profile picture of the author alpha2007
      Hello Nicholas,

      Thanks for a helpful trick.

      Your NoLimitCopy customer
      Anton

      P.S. Did your receive my last email?
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  • Profile picture of the author bigcullie
    Will do, thanks for the tip. Please keep them coming.

    Gordon.
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  • Profile picture of the author TheMagicShow
    Awesome! Thanks for this neat trick, will come in handy for sure.
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    " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

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    • Profile picture of the author ndcole78
      No problem. It's a great technique. You can also use it for titles for autoresponders----You'll see your open rate triple.
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      • Profile picture of the author ndcole78
        Dave147, yep--this is one of many tips I can give out.
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        • Profile picture of the author SEO Inspire
          Originally Posted by ndcole78 View Post

          Dave147, yep--this is one of many tips I can give out.
          Thanks, excellent one...

          Waiting for more
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          • Profile picture of the author ndcole78
            Aight, SEO Inspire. There are many tricks to make it easier for copywriters as well as none copywriters to get results just by tweaking things that have already been tested for results.
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  • Profile picture of the author HappyCommando
    I "Digg" your recommendation.
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    • Profile picture of the author ndcole78
      LOL! Nice play with words.
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  • Profile picture of the author Valeriu Popescu
    Great tip, but doesn't work with ALL niches. For example, I type *internet marketing*. The results are:

    Firefox eclipses IE6 in web share, threatens IE7

    IE falls below 69% market share, Firefox climbs above 21%

    IE slips further as Firefox, Safari, Chrome gain

    W3Counter: Internet Explorer 67%, Firefox 25% as of July 8, 2006

    Internet Explorer Loses More Ground to Firefox: Firefox 13.71%

    REVISION3 ANNOUNCES RECORD RESULTS FOR 2008

    Google joins EU antitrust case against Microsoft

    Firefox hits record market share

    iTunes music to be taxed!

    Firefox creator's thoughts on IE7, and Future of Firefox

    Net Neutrality: Google Threatens To File Anti-Trust Lawsuits Over

    Ten Worst Internet Acquisitions Ever

    If Jimmy, Michael, Bill, and John Could Do It, Why Can't Ron?

    Top 10 Most-Sought-After Gifts of 2008

    How good are these??

    Val
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    • Profile picture of the author ndcole78
      Val, I'm pretty sure that you did it wrong.

      Step 1: Click the search button on Digg.

      Step 2: Type in your niche or subject you're after

      Step 3: Choose titles only

      Step 4: Choose all stories

      Step 5: Choose sort by most Diggs

      Step 6: click the search button and see what you get

      For Internet marketing---you should get "Top 10 Worst Internet Marketing Videos Ever"

      Now i would not use this as a headline for a sales letter, but I would use it as an autoresponder title. This has over 700 Diggs, which lets me know that people are interested in the title and when you send it out, people are more likely to open your email.

      Your email will tell a little about the worst videos, then if part of your business is showing people how to make videos or if you do videos for people, this will be your angle to reel them in to do business with you.

      Tell them a little about the worst videos and then say something like--"You don't have to risk creating videos like these, instead you can let a team of professional video marketers create a high-impact video that draws in visitors to your site like steel to a magnet & have them scrambling for the buy button before it's over."

      You know, something like that.

      Now, for my niche--Copywriting I get "The Ultimate Copywriting Cheat Sheet"

      I used this a week ago and the open rate was 72%.

      Of course I didn't really give them a cheat sheet.

      Here's a copy of what my email said once people opened it:

      Blues icon B.B. King was once asked how he
      found his heart-warming, bone-chilling sound.

      "It's simple," he said. "I only steal from
      the best."

      After publishing more than 2 million words
      -- online and print -- I'm convinced that B.B.
      King was right.

      To become a good writer, one must first be a
      studious reader.(How else will you know whom
      to steal..I mean, borrow from?)

      But as a marketer with products and services
      to get out, who really has time to read
      themselves into being a good copywriter?

      Well, the good news is that now you don't have
      to because I've compiled a team of writers
      that I've personally trained and started
      a membership where you can get all the sales
      letters you want each month for just $97 bucks,
      that's it.

      It's the ultimate cheat sheet to ensuring that you
      have great copy.

      Check it out here: http://www.nolimitcopy.com
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      • Profile picture of the author Valeriu Popescu
        Originally Posted by ndcole78 View Post

        Val, I'm pretty sure that you did it wrong.

        Step 1: Click the search button on Digg.

        Step 2: Type in your niche or subject you're after

        Step 3: Choose titles only

        Step 4: Choose all stories

        Step 5: Choose sort by most Diggs

        Step 6: click the search button and see what you get

        For Internet marketing---you should get "Top 10 Worst Internet Marketing Videos Ever"

        Now i would not use this as a headline for a sales letter, but I would use it as an autoresponder title. This has over 700 Diggs, which lets me know that people are interested in the title and when you send it out, people are more likely to open your email.
        I certainly get the wrong idea, now is very clear. For email marketing could work!!
        You know, I'm NOT a copy boy but I was able to write a pretty good sales letter
        for myself.

        Thx,

        val
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  • Profile picture of the author ndcole78
    Yep---for that instance, it's good for email marketing. However, most times you can use it for headlines. Either way, you should still intrigue prospective buyers & profit more.
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  • Profile picture of the author Powertreb
    That's a really great idea. Makes perfect sense. In retrospect it's SO obvious, makes me wonder why it didn't naturally come to mind.
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  • Profile picture of the author ndcole78
    Yep--I'm a big believer in testing and this method just makes testing a lot easier for you. the headlines or titles have already been tested by your target market. It's a no-brainer to use it with minor tweaking if need be.
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  • Profile picture of the author Magic Johnson
    100% or 95% of the time, you better make up your mind. = (
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    • Profile picture of the author ndcole78
      LOL! Either way, you'll be better off rather than guessing.
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      • Profile picture of the author Magic Johnson
        Originally Posted by ndcole78 View Post

        LOL! Either way, you'll be better off rather than guessing.
        I see what you are saying, and I see it as a way to get ideas. Still, you shouldnt overlook it, because... they dont get diggs for Headline only.

        Content+headline...

        And they may already have a list and a relationship with the crowd. Like John Reeses Fish Tank, which got digged a gazillion times. Not because the headline. Because the content.

        Better learn how to write a solid headline, sorry.. this is for the gullible.

        It's a weak concept on many levels.

        And yes, that's my two cents.
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  • Profile picture of the author Sa61Na
    2 ndcole78: Thanks, i'll keep it in mind
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  • Profile picture of the author Tony Vercetti
    Great tip, its important to have a good headline to draw the visitors attention.
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  • Profile picture of the author SteelDanno
    Very cool. I've got an retrofiitted a couple of my sales letters to test this out. Cheers.
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  • Profile picture of the author hme2779
    Interesting tips, it makes sense to me. But how much do you need to change? How much change is really needed? For those of you who have done this, could you provide a few examples of the before and after? Thanks.
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  • Profile picture of the author Ian Middleton
    Thank you so much for sharing your secrets with everyone.

    Ian
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  • Profile picture of the author jyzackoh
    This is genius man, I'd never have thought of it.

    I should try it now. But first i need more traffic haha!
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  • Profile picture of the author ndcole78
    LOL! Yeah, without any traffic the world's greatest marketing techniques wouldn't work. It has worked for me for a long time.
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  • Profile picture of the author Raydal
    Digg this ... http://www.marketersboard.com/diggco...pen-headlines/

    The word is getting around.

    -Ray Edwards
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    • Profile picture of the author ndcole78
      Yep....Like I said earlier, a lot of successful marketers have used this method for years. I have too. Good find Ray.
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  • Profile picture of the author clever7
    Great idea! I followed your advice, and even though the headlines I found were not that good, I discovered a wonderful site and left there my comments. I'm going to look for new titles later, and always take a look at Digg's top articles, for many other reasons.

    Thank you for sharing!
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  • Profile picture of the author ndcole78
    I'm always glad to be able help another Warrior!
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  • Profile picture of the author doublee
    That's a great tip! I'm going to definitely give it a try. I have a list of "power" words - like everyone else I suppose - that I always use, but have you noticed anything special?
    Like, are questions more popular?
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  • Profile picture of the author IM Starter
    Nicolas, that is genius! I have started to use Digg and others as market research, trend spotting etc, but the headlines have been staring me in the face and I never thought to use it the way you've outlined.

    I love simple AND effective solutions!
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  • Profile picture of the author John Bowie
    Good tip, particularly as these headlines have been battle tested in the rough terrain of social networks. Makes sense - like all good advice. Thanks.
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  • Profile picture of the author ndcole78
    Johnny and Sanhill, I'm glad that this helps. It takes the guesswork out of headlines.
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