We have 300+ unique visitors to our site daily from targeted terms like wine clubs, wine club, wine gifts and wine gift baskets. Each term directs to the appropriate landing page.
Some things we know:
-We're expensive when compared to our competitors. Please note, this isn't changing both because of our intent, but also because our lower priced competitors have major media backing and a different cost structure (think NY Times and Wall Street Journal)
-Our checkout process is actually quite good. About 50% of the people who put something in their cart, follow through.
-Our conversion rate is under 1% and perhaps well under.
-Our competitors have conversion rates of 3-4x ours. We know this from numbers available via affiliate traffic.
My question for the copy writing forum is this: is our problem bad copy...bad page design or some combination of the two?
Any suggestions you could make would be extremely helpful as we gear up for the holidays here in 10 days or so. Company is Uncorked Ventures (link excluded so that no one things I'm simply trying to take a link)