Do we need a copywriter?

Alright well first off, you don't have to "pick one", you can do them all. If your business is to offer music instruction across a range of instruments with a professional in each one, you won't be picking one and ditching the rest. That is unless you want to do an individual site for each.


But the video is boring and generic. There's no benefit for me. . .


"Go from point A to point B"


What does that even mean? It should be "Go from do-ray-mi to *insert Jimmy Page killer solo!!!!!!* "


No one wants to sit down and learn scales (even though they have to), but your pitch makes it sound like that's exactly what this is. I want big benefits an short cuts man, and I want them NOW.


If not, I'm going to go find everything for free from youtube. As a self taught musician, that's pretty much what I did because too many of these course-style websites were so generic.


"The 5 mistakes all beginners make


The weird habit that lead Eric Clapton to write all his greatest songs


One trick that all guitarists don't figure out until they become shred masters -- and how it can save you months of practice.


. . . All this and more from [insert name of music instructer] who has played at [insert big venue] with [insert big name] and has over [insert number] years in the business to back it up."


Tell me things I want to have in my arsenal and make me feel I'm not getting it from joe shmo.

And remember that music is a community thing. No one plays an instrument with aspirations of plucking strings for their dog. They want to play for others!

Sell it.

. . . Being a guitarist, my examples are based around that, but you can apply it for any instrument.

"MusicMuse is quickly becoming the leader in online video music lessons!"

That is a very big statement, what qualification can you show for it?