I'm new here, so I feel bad asking for advice, but I was wondering if anyone can help me.
I'm writing a sign-up page for a service which is geared towards IT service providers. I've been doing my research, trying to get an understanding of the market.
In the spirit of getting as much information as possible, I want to ask:
What can you tell me about advertising to IT service providers?
What sort of appeal works best? Is there anything to avoid? Which classic ads might help?
It's not my product, so I can't say too much at the moment.
Any, and I mean ANY information will be very gratefully recieved. Thanks in advance for your help.