Customer Focus Calculator - Cool Copywriting Tool!

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This is something I just found - not for you experienced copywriters, but probably a real eye-opener for newbies, beginners, or copywriters with moderate experience

We We Calculator - measure your copy for customer focus

You can see my results on an optin page I entered, sorry I did NOT include the URL for you to look at too...

"These are the Customer Focus Calculator results: For the url:
Your Customer Focus Rate: (6 customer-focused words)
Your Self Focus Rate: (0 self-focused words, and 0 mentions of the Company Name)
You speak about your customers about times as often as you speak about yourself. Excellent!
Amount of Content submitted: 6.5k
Persuasive Copy to be analyzed: 1.5k
Free WeWe Analysis performed on: 147 word"
#copywriting #calculator #cool #copywriting #customer #focus #tool
  • Hi Justin,

    I agree--this is a fun little tool I tell people to use to see just how me-focused their copy currently is. They're usually quite shocked at the answer!

    Tracy
  • I referred to that tool in a book I wrote about 6 years ago and the
    site owner called me threatening to sue me for plagiarism, even
    though I indicated the URL for the tool.

    You may get a call as well.

    -Ray Edwards
    • [1] reply
    • Nice Ray, I look forward to it much the same like I'm sure you did!

      The owner should yank the site down if he doesn't like getting a bit of free publicity

  • lol neat site but I think it is really focused at men.. because of this line
    " Did you know that readers of our blog, ...., have a bigger-than-average Wewe?" Just saying.
  • This tool rocks as it predicts whether your copy is customer oriented or not.
  • Hmm, really funny!

    I also knew of that tool long ago, but I think there's no need of take it too seriously.

    Good copy is not just about having more You's than I's. Sometimes every thing you say using an "I" could be a benefit to the reader in one way or the other.
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