This is your BEST Headline...?

17 replies
So many writers and copywriters out there seem to forget the POWER of a great Headline!

What are some of the most compelling and powerful headlines you have seen and read?
#content #headline #title
  • Profile picture of the author High Horsepower
    Originally Posted by Davidisbest View Post

    So many writers and copywriters out there seem to forget the POWER of a great Headline!

    What are some of the most compelling and powerful headlines you have seen and read?
    If any copywriter forgets the power of a Headline then he is an Idiot.

    I know Gary Halbert and Dan Kennedy constantly reinforce that you need to spend the Majority of your time creating a headline.

    A great headline with bad copy will still sell. A bad headline with great copy will not sell.

    Of the the great copywriters I follow said he spends 80% of his time creating the headline, the other 20% for content.

    HH
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    Never give in--never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honor and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy. Sir Winston Churchill, Speech, 1941, Harrow School

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    • Profile picture of the author Davidisbest
      Originally Posted by High Horsepower View Post

      If any copywriter forgets the power of a Headline then he is an Idiot.
      HH
      By "forget" I guess I should clarify my meaning by saying that all copywriters may understand the importance, but not all seem to put their money where the title is!
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  • Profile picture of the author Davidisbest
    "SEX DWARF" LOL HAHAHAHA

    No... seriously. I can't stop laughing!!!
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  • I creased up at that headline. Brilliant.
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    50% converting squeeze pages, 12% converting WSO's, and more...
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  • Profile picture of the author Ross Bowring
    Originally Posted by Ken_Caudill View Post

    Now this is a headline:

    A fellow "Sun" reader?

    --- Ross
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  • I'm reading Tested Advertising Methods atm so headlines are on my mind a lot.

    The best... I don't know. There are too many to mention any one. I think there are a lot which are all in the 'very good' category that none of them really stand out.
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  • Profile picture of the author Perseus Shearer
    "Once Near Death, Now Closer to God;" "Some Still Like It Hot" (one of my favorite movies )
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    Perseus Shearer
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  • Profile picture of the author perryny
    Originally Posted by Ken_Caudill View Post

    Headless Body Found in Topless Bar.

    Gotta love that one.

    From the Enquirer, I think.
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  • Profile picture of the author ninar
    This is my favorite.
    Not mine
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    • Profile picture of the author DougBarger
      Okay. I'll create my best headline right now.

      First, I must identify who my target is.

      My target for this demonstration's purpose is a thirsty group of 1,000,000 cash rich folks who have been trapped in the desert for days without any technology or lifelines of communication.

      They have no way to communicate except with each other.

      There's nothing to drink and even their perspiration dried up and evaporated days ago.

      Each one only has a wallet with several bills in each denomination.

      Next, I'll figure out my offer.

      Each offer consists primarily of only 2 parts:

      1. what you get
      2. what you have to do to get it

      In this case, it's going to be (1.)a gallon of water for (2.) a buck.

      I already determined my positioning and offer placement.

      I've flown in one billion gallons of water with my airliners.

      The sign I made is simple. It contains a one-worded, two-syllabled headline with an exclamation point.

      "Water!"
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      • Profile picture of the author AngieDixon
        One of my to-do list items today is to brainstorm a set of headlines for a project. Start brainstorming, anyway. Thanks for the reminder about how much I need to put into this, how important headlines are. I've got a lot to do and I was tempted to sluff off on the headlines. Now I won't.
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        Angie Dixon--Designer, Writer
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        Evil Guinea Pig Productions
        http://www.EvilGuineaPigProductions.com

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  • Profile picture of the author HatKing
    One good way to find good headlines is: digg.com

    Find top articles, tweak their headlines and use it. There is a reason why they are so highly seeked and there is no reason for us to borrow their fame
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  • Profile picture of the author keven brown
    Originally Posted by Ken_Caudill View Post

    Now this is a headline:

    Haha. Really good.
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  • Profile picture of the author jannatus
    Those that include the most POWERFUL word in them;

    "YOU".
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  • Profile picture of the author jameswatson2002
    Originally Posted by Ken_Caudill View Post

    Now this is a headline:

    Lol, quite a headline indeed.
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