The Best Ads Online...
Who do you think consistently has the best ads online?
My vote goes to AOL. After being on the ropes a couple of years ago, they've developed into a pretty solid publishing company and are doing quite well. The main reason, they get people to read (sell) their content.
The best place to see their ads? An AOL email inbox. I primarily use gmail but have an AOL email account just to look at their ads. Now, I realize they're not exactly "ads", as they're internal redirects to properties they own and not selling anything beyond the content. Although there's no way to really know, I bet their click throughs are sky high. Personally, I actually think their content is way off the mark and biased - but that doesn't change the fact that their copy is very strong...
Here are just a couple from my swipe file. Notice how they infuse the call to action with curiosity...
In any event, I'm curious to know where you go for inspiration... Which website or company do you think has the best ads?
Cheers,
Robert
My vote goes to AOL. After being on the ropes a couple of years ago, they've developed into a pretty solid publishing company and are doing quite well. The main reason, they get people to read (sell) their content.
The best place to see their ads? An AOL email inbox. I primarily use gmail but have an AOL email account just to look at their ads. Now, I realize they're not exactly "ads", as they're internal redirects to properties they own and not selling anything beyond the content. Although there's no way to really know, I bet their click throughs are sky high. Personally, I actually think their content is way off the mark and biased - but that doesn't change the fact that their copy is very strong...
Here are just a couple from my swipe file. Notice how they infuse the call to action with curiosity...
In any event, I'm curious to know where you go for inspiration... Which website or company do you think has the best ads?
Cheers,
Robert