
Momma told me there'd be days like this...
At least that was the plan.
You've taken the latest course...they said you'd have clients crawling on their hands and knees wanting you to write a sales letter for them.
You look out the window...there's no crawlers in sight.
The problems don't stop there.
The rents due.
lLandlord: Hey Pat, calling to see if you have last month's rent.
You: Works a little slow right now...I'm working on it (hoping something changes in the next 5 minutes)...I'll try and have it in a couple days -- (same story as last month with just a different twist).
Lord knows you're too embarrassed to tell him you quit your good factory job to become a full time copywriter.
You're even starting to have doubts.
Your old jalopy needs a new battery -- you keep your fingers crossed every time you go to start it.
Your spouse keeps telling you that she just knows you'll be good...
You lay in bed at night telling her how great things will be once you get your big break...but you're starting to get the vibe that she's running out of patience.
Sound like you?
No?
You'll probably not want to read the rest of this post.
If you're still here...there's good news.
You're a copywriter.
You know how to use words.
Words can thrill, kill, make love, start wars, end wars, topple dictators, cause riots, bring massive amounts of cash into religious institutions, promise life after death, end nuclear build ups, and even bring families back together (just to name a few examples).
Then again you're probably not focused on the latest war of words between countries...
You've got bills to pay...and the groceries you bought 2 weeks ago with the money your Mother-In-Law gave you are starting to run pretty low...in fact nearly gone.
Time to take action.
Here's the plan.
Find a product and sell it...something unique...a real live product...something you can lay claim to in your area.
You're good with words...screw waiting around on clients...let's make something happen!
There's millions of products out there...I'll use this one as an example...purely off the top of my head. I have no affiliation with this type of product or anything remotely associated with it.
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I'm always hearing on the news about home robberies, break-ins, prowlers, stalkers, things that go bump in the night, ghosts, goblins, etc.
Did you know there's a security camera that you can mount by your front or back door, or wherever you want...you can simply take your T.V. remote...put it on a certain channel and watch live feed from the camera?
A knock on the door...click...instantly see who it is before opening the door.
Think of the possibilities.
Heck, you can even be laying in bed...hear something outside...click on the channel and check out what's going on...no need to ever get up.
They're cheap.
Who couldn't sell these? Buy them wholesale and sell them at retail or higher.
The plan.
Use a free program off the internet...like Adobe Fireworks, GIMP, Paint Shop, etc., and create a flyer.
You can use one full page and make two flyers from it.
Should cost you about 7 cents per page...or about 4 cents per flyer.
Print one off your computer, then go to the print shop and have a couple hundred or so printed.
On one side I'd make it look like a placard you hang on your door at a motel that said: "Do Not Disturb". Make it in big bold letters so it's easily spotted.
Next go around and hang these on doors in neighborhoods.
Yep, you've got to do a little leg work...and yep, someone might see you trudging around the neighborhoods hanging flyers...
Your other option would be sitting round waiting for your website to take off...or some client to call.
It's time to get tired of waiting.
The back side will be a mini sales piece that will excite them to learn more.
You could say something like: "Don't you wish it was just that easy...a sign on your door that told would be bad guys not to bother you?"...blah, blah, blah.
If you can afford a website, you can direct them there. Give a phone number for them to contact you.
Here's the thing...
Not everyone will respond.
But every good salesman/marketer knows that one customer can lead to tons more.
It's the best way to get more business.
You'll want to get all the referrals you can from each customer you get.
Of course after you install the camera, etc., they'll be so happy with you, they'll gladly give you referrals.
Wondering what this has to do with copywriting?
You're using words to drum up business...which means cash in your pocket.
It's also a great resume builder when you announce how wealthy you became from your sales campaign.
As I said, there's a ton of products out there to sell.
I offered this one as an example.
Use your imagination.
The important thing is that you get up off your hind end...and make something happen.
The point I'm trying to make is this...
There's a fortune to be made with a little ingenuity.
If you're a copywriter, and you don't have cash rolling in...then you're focusing on the wrong plan.
You can do it...it's easy.
Just some thoughts

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