Videos are the new sales pages - who's the best at making them?

by 70 replies
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Anyone know the top guys in the industry for making video sales pages? Looking to hire someone who's had a lot of experience, and success working with big clickbank sites (200+ gravity).

Thanks

EDIT: Found a video sales script writer whos done countless top products, with a couple up there right now. They don't actually make videos though, only write the script...who would the best people who make the videos be?

Thanks
#copywriting #making #pages #sales #videos
  • If you've got the money, talk to Vin Montello - AFAIK he basically kick-started the video sales letter phase as we know it today.

    I could be wrong about that - but I *DO* know some of his videos are making millions upon millions every month.

    Kevin Rogers and Ben Johnson are also a killer team - and super nice guys.

    Chris Haddad's been crushing it too but I don't know if he works for other people anymore now he has his own projects going on.

    Having said that... every one of those guys cost five figures up front plus royalties on the back end. So bring money.

    -Daniel

    P.S. I'm sure there are other great choices... these guys just came straight to the front of my mind.
    • [3] replies
    • Banned
      Are you sure about this Daniel?

      Proof?

      Only I thought it was Ken Calhoun back in 2001 who arguably started off the modern phase of online video sales letters as we know it.

      Correct me if I'm wrong.


      Mark Andrews
      • [1] reply
    • Banned
      How about some Full Disclosure? Seeing as though Montello is your mentor and associate. And Kevin having being trained by him also. Sheesh.

      He started video sales letters? That would be news to Kern and others I'm sure.
      • [ 1 ] Thanks
    • Emphasis for those of us who lack comprehension skills...

      Second... Much as I love Kev, he is basically a direct competitor of Vin's.

      And Haddad isn't connected in any way, apart from being a great writer.

      So... can we drop the stupid conspiracy theories and get back to being adults?

      Also... I was talking about the whole "video salesletter with powerpoint slides" thing. Hence "AS WE KNOW IT TODAY".

      Seriously guys... buy some glasses or something.

      -Daniel
      • [1] reply
  • I don't know about 200+ gravity examples but I have seen a number of Brian McLeod's video salesletters and they absolutely rock. So I'd suggest talking to Brian as well (assuming he'll take your project and his fee is within your budget).

    Hope that helps,

    Mike
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    • Thanks for great suggestions guys : )
  • We can do custom sales animations! PM If you're interested.
    • [1] reply
    • Whoa... whoa whoa... for the record, this is the first I've seen of this thread. I had nothing to do with it.

      No... I didn't start video marketing... or even powerpoint videos. In fact, I was among the first to wrongly predict the "fad" nature of powerpoint a couple years ago.

      That said... one of my clients was among the first to use powerpoint video in their sales funnel, and I wrote the copy for it. It was fatburningfurnace.com and has killed it for years now. It is THE video most of the video gimmicks you see today are taken from. The video has been swiped and downright ripped off dozens of times. For a time there my client was sending out cease and desist emails on a regular basis.

      Invent marketing video? Hell no. But probably been doing them longer than anyone else here.
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  • Experience in THAT ecosystem matters... like a lot.

    If you have a realistic big CB launch budget ($$,$$$),
    you'd be a fool not to hit these guys up:

    Kevin Rogers & Ben Johnson - The Conversion Kings:
    Hiring us

    and

    Vin Montello & The Montello Marketing Mob:
    Expert Copywriter | Marketing Consultant | Top Copywriter | Marketing Strategist | Direct Response Ad | Top Gun Copywriter | Top Gun Copy | High Response Ads

    I don't think you could be in better hands for CB, honestly.

    And yes, we're friends... but that's not important.

    They've each long since earned their battle-scars and their
    rep as million-dollar rainmakers on CB.

    I LOVED Vin's FBF vid he mentions above and have called it
    out here long ago as made of pure awesome. And that's
    just one VSL (albeit a monster).

    Kevin & Ben's work continually kicks ass, over and over again.

    Here's something else intangible to think about:

    Having their names attached to your launch is a "very good thing"
    in terms of recruiting superaffiliates & JV partners.

    If budget is an issue (when is it not?), I know both Kev and Vin
    have created ways to still be able to help folks who can't afford
    their full rates. Well worth it to have the big dogs in your corner.

    Finally, I'd suggest you grab a copy of the Crazy 8 Webinar
    benefit we held for fellow copywriter Ken Strong a few weeks
    ago - it's only $27 (100% of sales go directly to Ken's medical
    treatment for cancer).

    Keep Ken Strong | Supporting Ken Strong's Cancer Treatment

    On that webinar: John Carlton, David Garfinkel, myself,
    Kevin & Ben, Million-Dollar Mike Morgan and Jimmy Curley.

    We run through Curley's 8-cylinder VSL formula that people
    have been raving about since we did it.

    Gives you solid bedrock to craft a powerful VSL without
    reinventing the wheel (and makes it a LOT easier to work
    with a pro copywriter downstream too).

    Kevin & Ben even included a complete breakdown of
    one of their recent CB VSL scripts...

    And all of this is not to say that there aren't a dozen
    copywriters right here in the forum that could write
    a fantastic script for you.

    Hope this helps,

    Brian
    • [2] replies
    • ...Or it could be news to well known companies called Apple, UPS, etc.

      Kern, Vin, and all of those guys are great--truly awesome people, but be for real guys, none of them were the original creators of video sales letters. LOL!

      What they do is study trends by simply looking at what successful companies are doing... and then start doing it in the IM world, where it would "appear" as if they were the original creators of it.

      Don't get me wrong, I take my hat off to all of those guys. They are very smart for doing this, but what people like Kern, etc., do is simply do what most marketers don't do:

      Pay attention to TV ads, read the Wall Street Journal every morning to locate trends, etc., and see what companies have found to have worked for them. They take that information and use it in the IM world, where they are seen as experts....and where 95% of their followers wouldn't realize where it all came from.

      Do this and you'll be able to market to your list as if you were the inventor of the latest wave of marketing techniques.

      Again, not saying anything negative about anyone of the marketers mentioned. They are all great guys and hard workers.
      • [1] reply
    • I believe the current fatburningfurnace video was created by AdToons, wasn't it? Maybe they used to use a power point style video and that's what you guys are talking about? Or are you saying Vin just wrote the copy that's in the video? AdToons definitely popularized these hand-illustrated cartoon drawing style video salesletters used by FBR, TAB, and tons of others, and they kick butt.
      • [2] replies
  • I'd be interested in less well known people as well as long as they've done fairly succesful lauches and know what they're doing...I mean, it doesn't seem like any of these guys did the top 3 products right now...who did those?

    Thanks
    • [1] reply
    • Au contraire... Ben and I wrote Fast Cash Commissions. It launched on October 25th, hit number one after 4 days and has been there since.

      Normally don't brag so blatantly, but we worked REALLY hard on that video and I'm proud that, in the "new era" of Clickbank, it's sold twice as much as Mobile Monopoly and Local Mobile Monopoly (last year's blockbusters we created with Adam and Tim) COMBINED.

      Ben and I have created a step-by-step walkthrough of the video script (using the "Crazy 8" as Brian mentioned) and a "director's commentary" style narration of what went into the sales video. It'll be released this week.

      As for who started all this... impossible to say. Jon Benson is the first guy I'm aware of to read copy on slides, and remains a trend setter with VSLs....

      But the video trend on CB (and other niches we work in) these days FAR beyond those tactics. As you know, it's as much about entertainment and attention stealing as it is persuasion.

      We'll reveal (almost) all in the report.

      Every Warrior rocks!

      Kevin
  • Right on, that's what I thought. Is it just me or does anyone else think the guy in the FBF video sounds just like Jeff Johnson??
  • Stansberry & Associates sells dozens of products, most which are into the $1,000s and many are $1,000s per year. They are also a subsidiary of Agora, a much larger company with tons of employees. They also allegedly commit securities fraud and defraud their own subscribers and customers (according to the SEC). I think we're talking apples and oranges if you're comparing something like this to a clickbank product. Although they do have the "scam" part in common with most of the clickbank junk ... Point taken though. While a "pretty" video will usually help, selling the right product to the right market - which is what Stansberry does - is a sure-fire way to make money. Most of the people buying stuff from Stansberry could care less how the video is presented. He's selling hope to people who think the world as we know it is ending, and I'm sure most of their customers would buy their stuff no matter how it was presented. If you think about it, it's really only the IM niche - and others like it - that have to continually re-invent themselves in terms of how they sell stuff to the same people over and over.
    • [1] reply
    • Wow, where I do begin?

      Having written for the investment niche more than once, I can tell you that the SEC has cracked down heavily on the financial and investment niches in the last 2-3 years. Everyone in those niches has been forced to tone down their marketing claims. It's also extremely easy for a disgruntled subscriber who lost money on a recommended pick to file an SEC complaint.

      Having written for one of Agora's subsidiaries (not Stansberry), it took a month's worth of daily emails back and forth with their legal department to get all of the salesletter's language 100% compliant. Some of the changes were things like not using the word "system" (a word used all of the time in IM) even if it's the most accurate description for a product or service because it was a new SEC no-no.

      First of all, the majority of products offered through ClickBank merchants are not scams, especially when you venture outside of the IM niche.

      Second, ClickBank isn't nearly as tough to deal with as the U.S. government.

      If ClickBank policed their merchants the way that the SEC does the investment and financial niches, then they'd hit the offending parties with multi-million dollar lawsuits and/or jail-time.

      You also need the right offer and compelling sales copy. Even if the marketing message is 100% video, it's still using sales copy in the video script to sell the product.

      Completely false. This is a niche with highly educated folks, many of whom subscribe to multiple investing newsletters or services.

      Stansberry and other branches of Agora have tested video formats. They work cooperatively so when one of the branches discovers something that is working well, the other branches soon implement it as well.

      They may not go as cutting edge as the porn or IM niches do, but it's a mistake to dismiss them as being behind the times too.

      Completely false. Nobody gets a hit 100% of the time, even Stansberry. They know their target market very well. They also know what the market conditions are and try to match their marketing message to be in sync with those conditions. And right now, those market conditions are viewed by many investors as being pretty catastrophic.

      Completely FALSE.

      Smart marketers in ANY niche continually come up with more products and services to sell to their niche. It could be their own products... it could be products where they're an affiliate.

      Smart marketers in ANY niche also identify when it's time to reinvent or transform their brand too.

      My 3 cents,

      Mike
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  • As far as I knew, fitness guru Jon Benson crated the "ugly video sales letter."

    In fact, I heard him say so on a recording just yesterday. Ryan Deiss also credits him as the "inventor."

    One of the most powerful secrets from "Fast Cash Commissions" I noticed is the "Meet the Parents" countdown timer. In any case, I'll be testing it soon!

    End of America (EoA) has done about 400,000 subs I think. Total game changer. Written by Mike Palmer, one of the best copywriters in the world. If I wasn't loyal to my current boss, I'd be at the Stansberry office BEGGING for an in-house position.

    Speaking of Stansberry, (and as a non-lawyer) I don't think the SEC is supposed to have any jurisdiction over the publishing industry.

    It's simply another bloated, corrupt, business & liberty killing bureaucracy that epitomizes of why the EoA message resonates so well...

    IMO.

    The Weiss Research EoA "homage" -- "American Apocalypse / Financial Doomsday" -- has done about 100,000 subs I think. Also worth looking up.

    Colm
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  • ya ken was doing something similar waaay back in the day.... benson was doing them... the fbf one was one of the first 'big offers'.... same for truth about abs.

    agoras killing it with their VSL's... have a buddy that works with porter...

    the new FBF video is sweet... LOVE the illustrations.... probably the best quality one i've seen yet.... wonder how its converting.

    but its in the fitness/weight loss niche... you can be an idiot and make money in that niche... its SO EASY to make sales in the weight loss niche.

    So i dont really think its that big of a thing to brag about.

    Same for IM... do you have any clue how many affiliates you can get in IM to promote a launch or product? easily several hundred, if not a thousand...

    simple math.

    and this market buys everything.... aka a desperate market.

    So again, its not impressive.

    Try doing it in a market thats not as big, or in a market thats not accustomed to buying stuff... that to me is the mark of a great writer/letter/script.

    THAT is impressive.
    • [3] replies
    • Dave,

      Actually... the diet niche is not easy at all. Lots of dead bodies lying in the gutter in that market.

      The first sales letter I wrote was a diet letter. It was a contest where I got to choose between 2 niches to write in: Either dating... or diet. I chose diet thinking it was the smart choice. It wasn't until I had already chosen that Mike Morgan informed me it was far harder.

      I learned a lot about that market very quickly, and it's deceptively difficult to master.

      To say what someone like fbf has done isn't something to brag about, just shows you don't know exactly what kind of game changer fbf is/was. I mean, it has (over time) out-earned every top 5 IM launch I've seen. And did it without any big launch machine.

      Sorry... that's a ton to brag about.
      • [ 5 ] Thanks
    • I'm not sure this is true actually. Yeah you can get a ton of affiliates, but so what if it doesn't convert? And yeah they buy a lot but they've also been burned a lot so they can be ultra-skeptical.

      IM can be pretty tough. These prospects see a dozen sales letters each day so you sure as hell have to stand out.

      A well-known marketer came to me yesterday actually and couldn't understand why I charge the same in IM as I do in other niches. I asked him why it would be any different and he said... "because IM is HARD man!"
      • [1] reply
    • Yikes. I respect you Dave, but I think you're WAY off here. Fitness is a relentlessly competitive niche and the best affiliates are super picky about what and how they will promote.

      I'm working with one of the biggest right now and we're creating both video and text versions because certain JVs demand one or the other.

      So, ya there may be a lot of affiliates, but once you narrow that list down to the ones that can actually produce serious numbers for you and what they consider a good EPC, the math gets a lot less simple.

      Not like it was even 3 months ago. The new rules have all the shady douchebag marketers fleeing to darker corners of the 'net. That leaves only the serious affiliates (see previous comment).


      They also REFUND everything, so, again to the serious affiliates, the game is making them money they actually get to keep. Impressive if you can pull it off.[/QUOTE]

      Huh? Why spend all that time and money training a smaller market on how to buy? I'd much rather master a big market where they actually buy stuff. I'm nutty like that, I guess.
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  • lol.... settle down people... don't get your panties in a bunch. :-)

    think you guys re takin' it outta context...(or I wrote it wrong lol), cool thing is, we don't have to agree... and i'll still have a beer with ya and laugh about it later.

    i've emailed rob several times (I've been promoting his fbf offer for a few years and its our best converting affiliate offer by far), that dude is a gangster marketer.

    its meant to say the market itself has a HUGE factor in things.

    how many dating infomercials have you seen on tv lately?

    thank you.

    People(especially americans) are accustomed to buying weight loss, fitness, health stuff. Put your tv on, tell me how many fitness courses, health food devices, diet services, pills... you see on tv.

    gym memberships...

    its engrained in american culture.

    I'm in both weight loss and dating... and i can tell you beyond a shadow of a doubt, its way easier to make sales in weight loss than dating.

    i'm here day in, day out generating the traffic doing the conversions... i see the numbers... its not theory, or something i 'think'... these are facts.

    I'm sure rob can verify this... there are more ppl making bigger money in fitness/weight loss than dating.

    Proof... joel marions recent launch.... dude is another gangster marketer... I'm on the affiliate list, he did like 12x more volume than i did, and i just had almost all the dating niche mailing for me over the past week... (we hit #1 in CB for dating guides.)

    12 times more front end sales.

    Someones generating that traffic If it converted at 1% thats like what? 12 million clicks.

    thats a LOT of traffic.

    the market most definitely has something to do with it.

    Kev... even with this going on, there's still hundreds of affiliates easily with the ability to generate 10k+ front end sales... much more than other markets.

    but to me, its not a scalable business. its what reese calls a moneymaker... you can't scale it with these jv launches over and over.

    its a business that you can scale IF you do it with cold traffic... like rob, geary, vin dicarlo, blah blah blah.

    But even with all these less affiliates now... and 30%+ refunds, people are STILL banking on it... jay's been doing well on CB in the last 3 months if i remember correctly...

    the refunds btw, IMO, is a symptom... they're so worried about squeezing every ounce of money out of their customers right away and aren't concerned about delivering a first class experience to the customer and building a long term relationship with them.

    Before you reply... take a deep breathe... relax... and remember there's way more important stuff in life to worry about than to get all freaked out about than stuff on a forum. :-)

    Peace
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    • Heh? Did I appear upset?

      I wasn't... but NOW I am Mr. Miz!

      How DARE you diminish the sanctity and relevance of the forum... you &^%$%&%$&#@^@%#&$%@*@!!!!!

      There is the forum and little else. Food and water sure... but shelter and safety are a distant 3 and 4 to the importance of forum threads in my life.

      It's why I'm ALWAYS here. Always stalking. Always posting. Always flaming. It defines me.

      What is that strange lump in my chair? Ohp... it's my panties again. Dammit.


      (This is sarcasm, just in case a humorless sort should wander in and misread any shed of sincerity)
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  • Thanks for the help everyone, found someone amazing for writing the script, just need someone to turn it into a video, and again looking for the best, someone's who has done multiple top launches. Any suggestions?
  • Adrien - I just used AdToons.com (Vince Palko). He did my video. I'm happy. He also did Geary's truth about abs video.
    • [ 1 ] Thanks
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    • For me personally I would say Andy Jenkins is amazing with video sales creation. I want to say that I saw many vids he has done even up to producing a few vids for actual movie premiers. He really knows his stuff.

      I also saw the video boss presentation videos, and although I did not want to get that in-depth at the time, I always have it in the back of my head to pick up the course when an opening is created.

      just my 2 cents!
  • pricing out some of these cartoon videos... they seem to be like 10k-20k for a long vsl....

    is that about right?
    • [1] reply
  • you're talking about launch videos to warm traffic.

    we're talking about sales videos to cold traffic.

    just a wee bit different. :-)
  • Taking in consideration that these big names are the Top proffesionals, only available for huge budgets, how much money are we talking about?
    • [1] reply
    • Hello, we can create TOP video animated presentations with world famous voice.

      All clients are very satisfied.

      Check samples:

      youtube.com/user/paunovski
      youtube.com/user/visionmates
      contact skype: trgomen or official visionmates website for more.
  • 2 really great video makers

    1.) epipheostudios.com (the best) but cost like $25,000 for 90 seconds
    2.) PowToon - do-it-yourself animated clips - works a little like powerpoint
  • Nick... ya... your video is not the same type of video we're talking about... we're talking about hand drawn cartoon videos.... ones you're seeing on the big offers ATM...
    • [2] replies
  • Nick,

    Dave means like this:

    YouTube - Broadcast Yourself.
  • nickhumph - ya, not what i was referring to... Mr Gould had it on the money (although I think that example isn't the best, i've seen REALLY good ones... and lighting is HOORRIBLE on that)

    internetmarketer711 - saw it this morning, not bad but honestly, the quality of the actual drawings and how they tell the story are lacking.... (the 2nd part is key)
    • [2] replies
    • Hey davemiz, since you're talking about quality please show us the best quality videos you're referring too, so we could judge it for ourselves and see what you mean by real quality.

      We put a lot of effort into these videos and I don't think the quality is lacking at all on both counts, and we've gotten very good results from the videos we produce.

      -Dan
    • Yeah, we changed our ways since then, changed animators and now are videos are of much better quality.. I don't get why you want a "whiteboard" video - come on this is way cooler. Here's the latest example.

      HR Gurus Video Explainer - YouTube
  • Sales Videos By The Samurai is great. They do a professional sales video form start to finish for only $499.
  • they really don't do a good job of selling their services.
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  • I'm sure you guys work hard at what you do, and wish you nothing but the best, however quality isn't a matter of effort, its a matter of skill and talent.

    here's a few good ones:

    The Proven Way To Slash Bodyfat And Finally See Six-Pack Abs!
    Learn how to lose weight fast | Burn Fat Fast | Lose Belly Fat | Quick & Fast Weight Loss
    The Real Reason You're Flabby, Out of Shape, Or Just Plain Fat...
    https://www.pimsleurapproach.com/sea...a-language.asp
    • [2] replies
    • I noticed the new Fat Loss Factor video recently.

      I have to say that I was very, very impressed with the execution of that particular video.

      I don't know if it converts better than the others, but it certainly looks better, imo.
    • Do you happen to know who did the pimsleur one? That one looks great.
  • Me and my visionmates team examples:

    Animated Presentation No.8 - YouTube

    Animated Presentation No.7 - YouTube

    Animated Presentation No.6 - YouTube

    Animated Presentation No.5 - YouTube
  • ya this one is much better... but the whiteboard ones are wicked....
    • [1] reply
    • seems boring.. they are just pictures - not moving images and those voiceover guys just go on and on and on.. verdict = LAME! (compared to animated videos)
  • say what you want, they convert.

    and in our business, thats what really matters. :-)
    • [1] reply
    • Ours convert too, and they would convert better for more or less the same cost..
  • if i was you, i'd approach some of the big publishers and do something with them.... look at the adtoons guy.... he's probably slammed with work and getting paid very well since he did mike geary's video...
  • I don't know a great deal about video sales letters, but i have been selling promotional video creation services for a few months now. The feedback that I have gotten is great. Video marketing period, is a wonderful advertising method!
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