When I feel a client's gratitude for the work I produce for them, it makes me want to go above and beyond the call of duty.
In my humble opinion, expressed-appreciation in the copywriter/client relationship is one of the most essential components to creating copy that converts.
When there's a reciprocal exchange of creative juices and the acknowledgment that something fabulous is in the process of becoming...
...The act of actually laying down the copy is almost effortless.
I spend a LOT of time interviewing clients.
Sometimes I'll spend an hour or more with them for each piece or subject matter I produce for them.
I can get extremely resentful if I don't feel the client "shows up" for these calls or Skype conversations because I NEED to feel their total commitment for making the project as successful as it can be.
And part of that is definitely feeling appreciated by them, whether it's verbally expressed or just a knowing I can observe after an enthusiastic collaboration.
And I've noticed here on the Warrior Forum, especially when someone is fronting a WSO that there are a lot of DEMANDS!
"Show me proof!"
"I need to see some samples!"
"Sounds interesting... but does your copy convert?"
Firstly, everyone who's looking to hire a copywriter needs to realize that every project and every interaction are different.
Just because a writer might have converted massively for a previous client doesn't mean they can do it for you.
So don't focus on their past results.
I know that might rub a few people the wrong way.
That being said...
Where your attention should firmly be focused is upon the level of ease you have when communicating your vision to the copywriter you're working with... even at the "feeling each other out" stage.
If there's a strong collaboration between the two of you, that's money!!!
Go with it.
If you can FEEL that your words just aren't making a connection in the copywriter's mind, it's probably not going to be a fruitful relationship.
Find someone else who gets it.
And when you do find the copywriter who understands the full impact that your offering can create, appreciate the hell out of this person.
That's how you'll manifest the kind of financial results you're after...
P.S. In the stock world, what happens when your portfolio appreciates? It grows in value, right? It's really not any different in professional (and personal) relationships. When you go out of your way to express appreciation, the magnitude of your potential impact grows exponentially!