How Do You Express Appreciation in the Copywriter/Client Relationship?

5 replies
I'm a HUGE fan of appreciation.

When I feel a client's gratitude for the work I produce for them, it makes me want to go above and beyond the call of duty.

In my humble opinion, expressed-appreciation in the copywriter/client relationship is one of the most essential components to creating copy that converts.

When there's a reciprocal exchange of creative juices and the acknowledgment that something fabulous is in the process of becoming...

...The act of actually laying down the copy is almost effortless.

I spend a LOT of time interviewing clients.

Sometimes I'll spend an hour or more with them for each piece or subject matter I produce for them.

I can get extremely resentful if I don't feel the client "shows up" for these calls or Skype conversations because I NEED to feel their total commitment for making the project as successful as it can be.

And part of that is definitely feeling appreciated by them, whether it's verbally expressed or just a knowing I can observe after an enthusiastic collaboration.

And I've noticed here on the Warrior Forum, especially when someone is fronting a WSO that there are a lot of DEMANDS!

"Show me proof!"
"I need to see some samples!"
"Sounds interesting... but does your copy convert?"

Firstly, everyone who's looking to hire a copywriter needs to realize that every project and every interaction are different.

No exceptions.

Just because a writer might have converted massively for a previous client doesn't mean they can do it for you.

So don't focus on their past results.

I know that might rub a few people the wrong way.

That being said...

Where your attention should firmly be focused is upon the level of ease you have when communicating your vision to the copywriter you're working with... even at the "feeling each other out" stage.

If there's a strong collaboration between the two of you, that's money!!!

Go with it.

If you can FEEL that your words just aren't making a connection in the copywriter's mind, it's probably not going to be a fruitful relationship.

Walk away.

Find someone else who gets it.

And when you do find the copywriter who understands the full impact that your offering can create, appreciate the hell out of this person.

That's how you'll manifest the kind of financial results you're after...

Mark

P.S. In the stock world, what happens when your portfolio appreciates? It grows in value, right? It's really not any different in professional (and personal) relationships. When you go out of your way to express appreciation, the magnitude of your potential impact grows exponentially!
#appreciation #copywriter or client #express #relationship
  • Profile picture of the author salescopywriter
    I try to go above and beyond with every client, but I do experience what you're talking about. When a client shows they appreciate and value my work (not talking monetarily here), I feel really good about going that extra mile and will pull out all the stops. When I can tell a client obviously doesn't give a s--- about anything more than the bare minimum, then I do feel a little resentful that I put in the extra time/work.

    I also really appreciate it when a client gives that extra too. Whether it's making sure I have all of the information I need upfront, actually getting the background info when I ask for it, or even sending payment on time before I have to ask about it...all those things make me appreciate having them as a client and I won't hesitate to work with them again. The ones who are more trouble than they're worth, the ones who barely lift a finger to even email me a little background on their product (don't they realize that this only HELPS them out??) are the ones I never seem to find time for again.
    {{ DiscussionBoard.errors[5237620].message }}
    • Profile picture of the author Mark Pescetti
      Originally Posted by salescopywriter View Post

      I try to go above and beyond with every client, but I do experience what you're talking about. When a client shows they appreciate and value my work (not talking monetarily here), I feel really good about going that extra mile and will pull out all the stops. When I can tell a client obviously doesn't give a s--- about anything more than the bare minimum, then I do feel a little resentful that I put in the extra time/work.
      This is such an important point for BOTH copywriter AND client to hear.

      When you (the client) hire a copywriter, you're bringing someone into your world, your vision, your hopes and dreams.

      It's your responsibility to participate and appreciate the work your copywriter is doing to help make you massively successful.

      Nobody wants sub par results... EVER!

      But when you're focused mostly or entirely on the financial results, rather than immersing yourself in the creative process and passionately divulging every aspect that must be addressed to communicate the benefits, possible objections, why you're different, why prospects must buy now, etc...

      ...The financial results you so deeply want will remain likely hidden.

      You're not just investing your money.

      Not at all.

      You're investing your time, knowledge, passion, awareness and making yourself wholeheartedly available to answer (or respond) to all the necessary questions your copywriter has.

      If you don't treat this process with respect and appreciation, you're wasting your time!

      Originally Posted by salescopywriter View Post

      I also really appreciate it when a client gives that extra too. Whether it's making sure I have all of the information I need upfront, actually getting the background info when I ask for it, or even sending payment on time before I have to ask about it...all those things make me appreciate having them as a client and I won't hesitate to work with them again. The ones who are more trouble than they're worth, the ones who barely lift a finger to even email me a little background on their product (don't they realize that this only HELPS them out??) are the ones I never seem to find time for again.
      Ever hear of the path of least resistance?

      When you provide everything your copywriter needs to effortless get a project going, you're establishing a foundation of trust that pays dividends.

      I personally NEVER get started on a project until there's an appropriate exchange of energy.

      If I have to ask for anything I've delineated on my website are prerequisites to successfully work with me, I get incredibly disappointed in the person I'm supposed to be building a relationship with. (I mean, you're actually doing your due diligence, right?)

      However, when you, the client, step up to the plate and bring everything you are to the table, asking questions when you need clarification and honoring the boundaries of your copywriter...

      ...All the focus can be directed onto the project at hand and your intended success can experience the spotlight it deserves.

      I don't want to come off cynical, because I'm not.

      But make no mistake about it, if you want to be rich, you MUST exercise appreciating not just the person you're working with, but their expressed parameters and boundaries too...

      EVERYONE HAS TO GROW... copywriter AND client alike to achieve the kind of financial results that are worthy of OUR time.

      Make sense?

      The appreciation you express will cycle back to you in the form of copy that almost magically communicates the true awesomeness of what you were inspired to offer whatever niche you're passionate about HELPING!
      Signature

      Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More

      {{ DiscussionBoard.errors[5249083].message }}
  • Profile picture of the author godinu
    Right on point, RM. I think this carries forward in any field where the writer/employee/contractor is representing a company or the voice of the company. Which is going to end better: one where the writer/contractor is excited about a company or product, or one in which the writer/contractor has to lie about a company's good points? Lying is never good, and honestly feeling good about something always shows in one's work.

    Along with appreciation, it's also important to let others know when they are appreciated -- even in a business context. I always make a point to do so, even when I have a meal that I enjoy at a restaurant. Usually it's complainers that are the most vocal, so a good word is always a breath of fresh air and actually has a positive impact on the rest of the day for the people you deal with.
    {{ DiscussionBoard.errors[5251815].message }}
    • Profile picture of the author Mark Pescetti
      Originally Posted by godinu View Post

      Along with appreciation, it's also important to let others know when they are appreciated -- even in a business context. I always make a point to do so, even when I have a meal that I enjoy at a restaurant. Usually it's complainers that are the most vocal, so a good word is always a breath of fresh air and actually has a positive impact on the rest of the day for the people you deal with.
      Absolutely!

      I've observed over the years that when I express appreciation to my clients (and vise versa), our working relationship becomes very "familiar."

      I can't tell you how many times I can finish a client's sentence or they complete my thoughts.

      It's like marriage.

      When you're comfortable with a certain individual and you build a synergy based upon trust, respect, communication, boundaries and appreciation, it becomes a very fruitful partnership for both people involved.

      Appreciation breeds excitement and enthusiasm, which stimulates inspiration and marketing direction.

      And look at it like this...

      When your wife (or husband) dresses nicely and you give them a compliment, you can FEEL the gratitude from your partner; you can FEEL their appreciation for you expressing the way you're affected by their presence.

      In the copywriting world, inventors and entrepreneurs love it when you show genuine interest in their vision; their product or service.

      This engages them to give you more material to work with and helps YOU position them as experts in their niche who offer insights you CAN'T find anywhere else - thus compelling more sales from prospects.

      Appreciation-based relationships can make even average sales copywriters look like a million bucks...

      ...As long as you're willing to be present with your clients and communicate the positive traits and interactions you have with them.

      Do the math.

      Win + Win = Mo' Money!
      Signature

      Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More

      {{ DiscussionBoard.errors[5251998].message }}

Trending Topics