Here are some thoughts that may help some of you.
· Please don't get stuck in the exact specifics of the structural 'guidelines' you may be following, often the best copy transcends the stereotypical structural archetype. Many times going 'against the grain' rhetorically, in terms of the style used in your niche, will help conversion rates in and of itself.
· Try to write your copy in 1 sitting, at least that helps me, because upon returning the subsequent day, often times, one loses that initial direction and the copy becomes disconnected.
· In internet copywriting there are, by-and-large, no hard-and-fast rules for all contexts. Often times, an understanding of copy style within the niche you are selling in, can assist you in differentiating your pitch.
· Understand value and perceived value and remember too many free this, free that, bonus 1, if not strategically focused, can and often does, mitigate the perceived value of the product at hand.o Because, what do free bonuses imply? It implies the product was not good enough on its own, by-and-large.