Need Help With Tag/Headline

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Hey guys, starting offline local marketing and trying to come up with a good headline for home page. here is what i have so far.. nothing quite grabs me but you see where i am trying to go.

Marketing online isn't an option -- its a necessity

Marketing online isn't an option anymore -- its a necessity

Marketing online today is a necessity -- not an option

Marketing online is a requirement for businesses today

Thanks in advance,

chris
#copywriting #tag or headline
  • Banned
    Ideally we need to know a bit more information about your business Chris to proffer some good suggestions.

    Have you got a link to your site there?

    Best,


    Mark Andrews
    • [1] reply
    • How about:

      [Company name] helps you market your business online. Give us a call today.

      That's a generic headline that could work. Is there a specific type (industry) of local business that you're doing marketing for?
      • [2] replies
  • Attention All Small Business Owners.

    Discover how business owners just like you are
    thriving by bringing in floods of new cash rich
    customers with nothing more than a simple piece of
    information and a high speed internet connection.

    Call me Now
  • Chris - it seems to me you have your positioning wrong.

    All of your tag lines are aimed at people who don't know they need online marketing.

    And that's a tough sell.

    To paraphrase Eugene Schwartz, when you try to create desire, it is no longer advertising but education.

    So instead of "You need online marketing because..." I would be coming at it from "We're the best company to do your online marketing because..."
  • How about this:

    The CEO of XYZ (a local company they recognize) says...


    Of course this headline needs more work.

    However. The psychology is there, and it has built in proof. It does the primary job of a headline: Lures the reader into the second paragraph.

    Anyway. If you want to use this angle, your copy would tell the story of how this local CEO was sceptical about marketing his company online... it seemed complicated and difficult etc.

    Then (for a reason I can´t think of right now) he decided to give it a try. He hired you to write the copy for his landing page (or whatever you do). And the results was better than he expected. The only regret he has now is that he didn´t hire you and took his company online sooner.

    Of course, if you are going to use this... you have to make sure you use a true story... cause...

    ...Karma is a bitch.

    I hope this was helpful.

    //Sara
    • [ 1 ] Thanks
  • I don't like "You know you have to market online." Just me, personally, but I don't like people telling me "You know this..." "You want to do this..."

    I agree that it's why you're the best, not why they need it. Just being the devil's advocate with not liking "You know..." It turns me off. I'm sure I'm not the only one.

    Angie
    • [ 1 ] Thanks
    • [1] reply
    • Angie,

      No problem.

      I used the Robert Collier (one of the "old" master copywriters) technique - "enter the conversation the client is having in their mind"

      Or to be more accurate "the conversation the client may be having..." (because it's not always possible to be a mind reader).

      The "conversation" I think Chris's target audience is having goes something like this -

      "Yea I know I have to market online - and I am - virtually everybody else is - and I want the maximum revenues I can get - but I'm just not making the money I need - so I'm not doing it well enough - I want to learn how or have it all done properly - so I can make lots of money"

      I've used the types of headlines I posted stacks of times with great success.

      But with any headline - it's subjective - not everyone will like it.


      Steve
  • How about this?
    "The world will end in 2012 but not Online Marketing"

    lol. I will kick my a## if you use it
  • Some helpful suggestions here for you.

    Also, check out Barry Callen's book, Perfect Phrases for Sales and Marketing Copy at amazon.com. He has some excellent info. on taglines.

    Best,

    Thomas O'Malley
    • [1] reply
    • Hey guys, thanks for everyone replying and sorry been MIA here, was out of town for a week and internet connection was horrible at the hotel, and this was a nice hotel..grrr and then just finally getting caught back up after taking 10 days off.


      Mark, right now we are what ill call an online marketing consultancy business. though we offer design, we are mainly targeting small local biz to help grow their business through seo, google places to start and then upsell on social media, email/backend marketing, mobil, etc.




      Steve, i agree, dont want the hype. It appears most of clients we call on are not dong anything online and the ones who are, either doing it wrong and not getting results or are getting royally screwed over.

      Not sure if the .. make real money grabs me but ill throw it to by partners and start to brainstorm on that one.

      Nick, i do like what you started here, i use this on a B2B site that I picked up from Dan Kennedy. Ill be adding this to the side bar underneath picture. Right now, i need a short tag line on the home.

      Steve, you're right on there.

      Thank you, ordering that after this post
  • deciding company name and tag line is worst part for me. good luck.
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    Need Help With Tag/Headline

    Hey guys, starting offline local marketing and trying to come up with a good headline for home page. here is what i have so far.. nothing quite grabs me but you see where i am trying to go. Marketing online isn't an option -- its a necessity