Tame Language Makes Tame Sales!

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#copywriting #language #makes #sales #tame
  • Ray,
    Very true. Stratford-upon-Avon's star copywriter, W. Shakespeare, was a master at this too ;-)

    For seasoned professionals I think it becomes easier with practice and experience to start creating emotive and interesting copy even on draft #1.

    However, many new writers can get discouraged when comparing the work of masters against their initial efforts.

    The important lesson is to just get draft 1 written - it can then be dissected, poked and improved upon.

    Just like this reply ;-)
    • [1] reply
    • Hi Mark,

      That's a good point about getting the first draft done. I normally do these
      type of change at the editing stage, rather than trying th get it right the
      first time.

      So I would review the copy and see places where I was 'showing' instead
      of 'telling' and make the adjustments then.

      -Ray Edwards
  • Thanks for the pointers. I think it is essential in copywriting to be specific and always tell the reader exacts.

    Like in amounts...always give cents. Don't say 'almost $1000'. Instead use the specific amount...$997.34. It adds credibility and believebility.

    ~Sarah
    • [1] reply

    • You're right Sarah, especially in the headline you should give a specific
      dollar amount rather than round numbers, and if you cannot give an
      exact amount then give a range of numbers, such as "$500, $1,500 or
      even $5,000 per month" Still dollar and cents figures work better.

      -Ray Edwards
      • [1] reply
  • Great article! Being more specific and colorful is also a good way to include references that will resonate with and help engage your target audience.

    Tracy
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    Tame Language Makes Tame Sales!

    As a copywriting coach I am often called upon to review and critique my students' sales letters. There is one common defect I come across often and it's the use of general language where more