Gonna Be Successful in 2012? Look at Your Budget!
I always say that RESULTS DON’T LIE!
You might say you have the most mind-boggling product or service EVER, but if you aren’t willing to invest in your vision, you’ll never know if you’re right.
In the age of online businesses popping up literally overnight, every night, it’s easier than at any other time in human history to potentially make money.
Notice I said potentially…
…Because most of the businesses that sprout into a tangible online presence are riddled with the signatures of a wannapreneur who didn’t do his or her homework and make absolute certain their offering was nothing short of spectacular.
There’s this backwards notion that you don’t want to invest in your success… until you’re successful.
Wait, what?
Doesn’t make sense, right?
And it’s that exact sabotaging-way of conducting business that keeps people who are broke… broke.
No, you don’t HAVE TO spend money to make money.
However, you DO need to make absolute certain that your vision is being communicated with crystal clarity – so it resonates with the audience you’re selling to.
AND…
…Guess what?
Investing in someone who can read your market and determine how to approach writing your copy so it DOES resonate with your audience is HUGE!
Because it doesn’t matter if you like your copy and approach, it matters if it converts.
Copywriters (at least the good ones) don’t try to appease you, but rather APPEAL to the people who WANT to give you money.
That’s just ONE reason why investing in outside help is vital, even if you CAN write the copy yourself.
Another set of educated eyes is ALWAYS a smart investment to make… if you’re sincerely excited about playing a BIG online business game!
And remember, your budget says a lot about how much confidence you have in your success and the value of your product or service.
A low budget says: “If it sells, great. If not, oh well. I’ll come up with something else”
A proper budget says: “I know what I’m offering is worth and I’m guaranteed success… it’s just a matter of putting my offering out there perfectly for MY audience!”
I’ve been fortunate to attract clients to me who fundamentally get this.
But I’ve observed the people who post here or in the “warriors looking to hire you” often fail to communicate their budget (and what they want in-return.)
Seriously, can you imagine Donald Trump coming to a copywriter without a pretty solid idea about how much he wants to invest and what he expects to receive?
My point is…
…Successful people who embark on a venture do it in a very particular way.
…Poor (or limited) people try to cut as many corners as they can – and somehow hope for the world to be handed to them on a silver platter.
So if you’re going to become enormously successful this year, make sure you know your budget and what you want for it.
In other words…
Act like a REAL entrepreneur… and maybe you’ll become one!
And being able to articulate your budget will put you so far ahead of the curve that you’ll be WAY closer to achieving your goals, rather than constantly shooting yourself in the foot!
Mark Pescetti
P.S. I recently had an experience with a client I’ve worked with before who came to me with a new project. He said he knows his budget represents the size of his vision, so he ponied up big time. He said “A man’s budget is like his erection… Bigger isn’t always better, but nobody wants to admit to being small.”
Anyway… I thought it was funny…
P.P.S. I know money has been talked about here before. But it’s always a GREAT reminder to think and act like a rich person – so you can become a rich person. Seriously, study how successful people conduct themselves in business, and pattern your decisions after the people you want to emulate. Amazing things WILL happen as a result…
You might say you have the most mind-boggling product or service EVER, but if you aren’t willing to invest in your vision, you’ll never know if you’re right.
In the age of online businesses popping up literally overnight, every night, it’s easier than at any other time in human history to potentially make money.
Notice I said potentially…
…Because most of the businesses that sprout into a tangible online presence are riddled with the signatures of a wannapreneur who didn’t do his or her homework and make absolute certain their offering was nothing short of spectacular.
There’s this backwards notion that you don’t want to invest in your success… until you’re successful.
Wait, what?
Doesn’t make sense, right?
And it’s that exact sabotaging-way of conducting business that keeps people who are broke… broke.
No, you don’t HAVE TO spend money to make money.
However, you DO need to make absolute certain that your vision is being communicated with crystal clarity – so it resonates with the audience you’re selling to.
AND…
…Guess what?
Investing in someone who can read your market and determine how to approach writing your copy so it DOES resonate with your audience is HUGE!
Because it doesn’t matter if you like your copy and approach, it matters if it converts.
Copywriters (at least the good ones) don’t try to appease you, but rather APPEAL to the people who WANT to give you money.
That’s just ONE reason why investing in outside help is vital, even if you CAN write the copy yourself.
Another set of educated eyes is ALWAYS a smart investment to make… if you’re sincerely excited about playing a BIG online business game!
And remember, your budget says a lot about how much confidence you have in your success and the value of your product or service.
A low budget says: “If it sells, great. If not, oh well. I’ll come up with something else”
A proper budget says: “I know what I’m offering is worth and I’m guaranteed success… it’s just a matter of putting my offering out there perfectly for MY audience!”
I’ve been fortunate to attract clients to me who fundamentally get this.
But I’ve observed the people who post here or in the “warriors looking to hire you” often fail to communicate their budget (and what they want in-return.)
Seriously, can you imagine Donald Trump coming to a copywriter without a pretty solid idea about how much he wants to invest and what he expects to receive?
My point is…
…Successful people who embark on a venture do it in a very particular way.
…Poor (or limited) people try to cut as many corners as they can – and somehow hope for the world to be handed to them on a silver platter.
So if you’re going to become enormously successful this year, make sure you know your budget and what you want for it.
In other words…
Act like a REAL entrepreneur… and maybe you’ll become one!
And being able to articulate your budget will put you so far ahead of the curve that you’ll be WAY closer to achieving your goals, rather than constantly shooting yourself in the foot!
Mark Pescetti
P.S. I recently had an experience with a client I’ve worked with before who came to me with a new project. He said he knows his budget represents the size of his vision, so he ponied up big time. He said “A man’s budget is like his erection… Bigger isn’t always better, but nobody wants to admit to being small.”
Anyway… I thought it was funny…
P.P.S. I know money has been talked about here before. But it’s always a GREAT reminder to think and act like a rich person – so you can become a rich person. Seriously, study how successful people conduct themselves in business, and pattern your decisions after the people you want to emulate. Amazing things WILL happen as a result…
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Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More
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