Copywriting Clangers
Can you think of any examples off the top of your head where someone has dropped an absolute clanger into the body of their sales copy?
Everything was going swimmingly well, they were getting their target market on side, everything was looking good and then suddenly...
...they dropped in the most gawd awful line which completely threw the intended market right off the scent?
Or put another way...
Can you think of any examples of copywriting where the marketer switched out the emotion so fast the intended market were left reeling wondering what on earth just happened there?
Do any lines spring to mind?
Mark Andrews
Everything was going swimmingly well, they were getting their target market on side, everything was looking good and then suddenly...
...they dropped in the most gawd awful line which completely threw the intended market right off the scent?
Or put another way...
Can you think of any examples of copywriting where the marketer switched out the emotion so fast the intended market were left reeling wondering what on earth just happened there?
Do any lines spring to mind?
Mark Andrews