I'm overhauling my info products. I'm a word guy but video courses are more appealing to most. A differentiator is that they'll come with brief, truly information-packed somethings.... Executive summaries? Quick reference cards? You tell me!

The impressions I want to give the purchaser are that they are

• Not long
• Genuinely helpful
• Real value adds (which I think they are).

Current candidates are:

Tip sheet
Executive guide
Resource pack
Cheat sheet
Crib sheet
Executive summary
Reference card
Quick reference
Hotsheet

They will normally take the form of PDFs or mindmaps with equivalent PDFs.

TIA.