Considering hiring a copywriter...but am lost!

8 replies
I am about to finish my first ever product and believe that its got some good potential. I am really worried about blowing it on my sales letter. I mean that could literally mean the difference between making it or not. Excuse me if this is a dumb question but what would it cost for a killer video sales letter between 15-20 minutes long. And I mean by someone that could hit it out of the park. Also any recommendations? BTW I did hire someone from here a while back and was not really happy with the results.
#copywriterbut #highering #lost
  • Profile picture of the author Doceye

    First, change "highering" to "hiring" in your title line. It's a small thing. But no copywriter who can truly help you is going to take someone seriously who can't spell that word.

    I say this with love, my brother. Not everyone's meant to be a spelling bee or grammar camp champ.

    But that's not the point.

    You must proof your chit more carefully. Otherwise you're going to attract a decidedly unsavory level of help. Of a sort that will leave you even more disappointed than before.

    That said, I wish you luck and fortune in all your endeavors.

    {{ DiscussionBoard.errors[5471949].message }}
  • Profile picture of the author bigballin6161
    I know I did it fast then realized after. I tried to change it but you can't change the title! Nevermind I found out how.
    {{ DiscussionBoard.errors[5471962].message }}
  • Mr BB-

    You should be able to find plenty of good VSL writers. If you can share more details about your niche, budgets and potential marketing schedule you'll get more response.

    Your marketing calendar matters because most copywriters who can hit it out of the park are booked up months ahead. However, someone may have a lull between projects and may be able to do it.

    The budget helps because it narrows down your potential writers. If your budget is $300 you will be working with a different group of people than if your budget is $3,000 or $30,000.

    As far as the niche, different writers specialize in various niches. You can see examples in the stickies at the top of the forum.

    The more info you provide the better your chance of finding the right marketing partner.

    Look at how this dude did it:

    Good luck.
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
    {{ DiscussionBoard.errors[5472097].message }}
  • Profile picture of the author ASCW
    Why 15-20 minutes long? How do you know that's the optimal length for delivering your sales message? Video length is best left to the copywriters.

    I'm actually working on a free report right now to help people navigate the jungle of hiring copywriters.

    And I can tell you this. You get what you pay for.

    You ask for a killer sales video, or the cost of someone who can really knock it out of the park?

    If you want a master writer who's world class.

    You're looking at $15,000 dollars minimum. (It will probably cost you a lot more than that) Plus a nice cut of the gross profit the ad makes, for life. And that's if you can get on their schedule (you probably can't).

    Granted, you can get a winning letter, and a winning promotion for much less than that.

    Because there is only a handful of copywriters who are world class. But there are plenty of proven copywriters who have been around the block plenty of times, who can create a winner.

    But these writers will still cost you a pretty penny, and you should expect to spend at least a med-four figures for the letter (plus a cut of the back end as well).

    If you really want a letter that converts be ready to spend the dollars for it.

    Again, you get what you pay for.


    Site being revamped.

    If you want help with copy stuff, pm me.


    {{ DiscussionBoard.errors[5492042].message }}
  • Profile picture of the author BarryADensa
    Whether you have a 20 minute or 2 minute video, you will still need a written sales letter, which will inevitably be written for reading as opposed to being spoken and viewed.

    If you are a start-up with limited funds - you cannot afford a quality copywriter, so the best you can do is hire a newbie, and then find a quality copywriter to crit it, and get the newbie to implement the recommendations.

    Where there's a will... there's always a cheaper way.

    Barry A Densa - Freelance Marketing & Sales Copywriter -

    Download a FREE copy of my new eBook, containing 21 of my most outrageous rants, when you visit my blog: Marketing Wit & Wisdom

    {{ DiscussionBoard.errors[5496205].message }}
    • I know video is supposed to be all the rage.

      But a good sales letter always has and always will work wonders.

      And costs you a lot less.

      And if you do hire a "cheap" writer - and the letter bombs.

      It won't take long or cost a fortune to improve it.

      If a video bombs - you can lose a hell of lot of time and money.

      {{ DiscussionBoard.errors[5496411].message }}
  • Profile picture of the author HaroonRiaz
    The good writers are there but when internet marketers are looking to get the job done as cheaply as possible, well, quality definitely suffers.
    {{ DiscussionBoard.errors[5521603].message }}

Trending Topics