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Twitter Marketing Campaign Gone Awry

by RickDuris
3 replies
McDonald's stepped in it... and then things got worse.

MCDStories: McDonald's Twitter Mess | Inc.com

I don't know how many folks here do Twitter on a big scale, but there are lessons to be learned.

- Rick Duris
#awry #campaign #marketing #twitter
  • Profile picture of the author PureInk
    Definite lesson to be learned here. I think it proves how integrated a social media campaign needs to be within a company. It sounds like there were too many people in charge of the campaign at McDonald's so it had no clear direction and no one to stage an intervention!
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  • Profile picture of the author Robert Michael
    LOL, McDStories just sounds like its asking to hear about a bad experience.. they should have just kept their MeetTheFarmers tag.

    You know what they say, if it aint broke, dont fix it.
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  • Profile picture of the author NickN
    I remember when McDonald's had their "I'd hit it" tagline. Seriously -- does the Micky D's marketing team not think some of these things through?
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