I don't know anything about this WSO launch other than a friend passed it along to me because it looked interesting.
I agreed and decided to give it the quick Stripped Naked treatment, hence the PDF link below.
Just to make it perfectly clear. I'm nothing to do with this guy's WSO. I don't know him from Adam. If I saw him on the street I'd be cordial, might give him a nod and a muted "Whazzup", but nothing more. I don't know the guy.
I'm just pointing out a few persuasion devices in action... it's not a full analysis or anything close to it.
Go ahead... read the PDF and expand on my thoughts however you see fit.