Copyblighting
Instead of emphasizing your good points, focus on the bad point of a competitor's products. Has their product caused a death or serious bodily injury? Your customers should know all the facts about the competition.
I used to hate negative ads, but see how effective nasty negative advertising campaigns are for politicians. McCain used to be 20 points down, but now he is tied with Obama. Negative campaigns work. Copyblighting my friends, it is quite powerful.
While spending only 1/5 of what Obama is spending he was able to close the gap by making people doubt the leadership qualities of his oratorial opponent. People can laugh at the Paris Hilton ad, but look at the polls.
Copyblighting is writing ad copy to crush your competition.
I used to hate negative ads, but see how effective nasty negative advertising campaigns are for politicians. McCain used to be 20 points down, but now he is tied with Obama. Negative campaigns work. Copyblighting my friends, it is quite powerful.
While spending only 1/5 of what Obama is spending he was able to close the gap by making people doubt the leadership qualities of his oratorial opponent. People can laugh at the Paris Hilton ad, but look at the polls.
Copyblighting is writing ad copy to crush your competition.
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