3 replies
This cartoon in the ad gets the message across...Kent Komae's PROFITABLE PERSUASION http://3.bp.blogspot.com/--p7dRRG6pU...00/Urinary.jpg

  • Profile picture of the author Mark Andrews
    Certainly conjures up a good storyline.

    Thanks Ewen for posting this up.

    Have you got any more similar to this to hand? (Albeit preferably not to do with old ladies leaky bladders - ewww no pun intended).

    Mark Andrews
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  • Profile picture of the author tas26
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    • Profile picture of the author wvcopywriter
      This is a good one. I love seeing these kinds of ads.

      Don't have the time to write emails that will get opened, read and your reader to take action then leave me a message. I will get back to you within 48 hrs.

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      • Profile picture of the author videolover7
        Also from the same blog, 4 factors that can either make or break a promotion...
        1. The promo does not have a clear Unique Selling Proposition (USP) of the product.
        2. The promo does not have enough compelling proof to make a persuasive sale of the product.
        3. The promo's main theme is not on target.
        4. The promo does not solve an urgent problem.
        Kent Komae's PROFITABLE PERSUASION: Post Mortem of a Failure?

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