Your Copy Must GIVE Your Audience VALUE!
You've absolutely got to weave into your copy that GOLDEN NUGGET (or two, or three, or four) your prospects can take away from reading your website - whether they buy your product or sign up for your service... or NOT!
Here are a few problems I've observed that inhibits this from happening:
- You aren't selling something that has enough substance to "give away" anything.
- You haven't even hit the tip of the proverbial iceberg - in terms of animating the emotional possibilities (i.e. benefits) for BUYING your whatchamacallit (your product or service).
- You're positioning your product or service in front of the wrong audience - and everything you're saying is falling on deaf ears... (Or blind eyes in this case.) This makes you feel less inspired to give more.
- You don't understand the basic premise that the more you give... the more you get or receive.
- You're too lazy to keep building upon your brand and expanding your authority with blogs & videos (or any other medium to communicate your insights.)
In regards to that last bullet, it's so important to acknowledge that there's no such thing as being done with your copy and marketing.
In other words...
If you're not CONSTANTLY growing your business model by developing NEW, innovative ways to express how people's lives can change as a result of what you're selling...
...You're missing out on an incredible opportunity to become the leader in YOUR market and earn people's trust with your in-depth awareness and unique knowledge.
Also...
Blogging, article writing, making YouTube Videos, etc. are great ways to DRIVE RELEVANT TRAFFIC onto your website or sales letter.
Here are a few steps to get you started:
- Write down all of the benefits you can think of that your product or service provides... Now take each benefit and flesh it out into a stand-alone blog or video... Keep in mind, this is an EMOTIONALLY-DRIVEN form of writing - just like your sales copy. (Remember your ABC's - ALWAYS BE CLOSING!)
- Break down your BRAND message into simple tips that your prospects can use to better their lives, marketing, love life (or whatever the hell it is your whatchamacallit accomplishes for people.
- Demonstrate and/or ANIMATE all the different ways your business (and industry) can HELP your audience - FROM YOUR TOTALLY UNIQUE PERSPECTIVE!
Just to bring home step #3...
...Copywriting, for instance, is SO MUCH more than piecing words together.
As you can see in this forum alone, there are an abundance of perspectives and opinions about copywriting.
Some threads/comments affect certain people, while others don't.
But each thread is a birds-eye-view into seeing how every copywriter positions him or her self within the industry/market to appear like an authority.
In other words...
Your copy exposes how you think and who can connect with you (i.e. what type of person/prospect) - so make sure the way you come across in your tone & approach is HOW you want people to perceive you, your company and your product or service.
At the end of the day...
If you aren't giving people VALUE in your sales copy, they'll feel it.
Sometimes the value is REALLY hitting an emotional chord within your readers and giving them an amazing solution.
And sometimes, it's just information they'll find NOWHERE else.
Regardless...
When you GIVE people something to REALLY chew on, they'll respect you for it and be more apt to follow through on your call-to-action...
...Which means more money in your wallet or purse!
Mark
P.S. What do people do when they appreciate someone? They want to give back to them, right? On my ebook site, I've received all kinds of AWESOME donations from readers just for taking the time to put up new articles. You just never know how your insights will affect your prospects... VALUE SELLS!
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More
"7 Deadly Mistakes You Might Be
Making In Your Advertising...
And How To Turn It Around
To Profit!"
>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More
Bruce works as Director of Product Development at Dealer HD an
automotive marketing agency in the Chicago area specializing in automotive SEO and dealer websites.
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More