The Differences Between Internet and Offline Copywriting
To You If It Was Created Now...?
TO:
Dear Copywriter...
A few days ago, my friend and I was having a
pretty mysterious conversation at a coffee
table.
"CLANG!" Immediately, we drew looks, spilt coffee
and an embarrassing atmosphere. But that's not
the point...
...If you were there, you'd probably give us the
same funny look by this scruffy looking man sitting
at the table just next to us...
My friend asked me a pretty peculiar question...
"If the Internet existed before print... How would
salesmanship-in-code look like?"
What if... you could fill in the gaps of salesmanship
that print couldn't do with interactive code?
"What are the gaps?" I wondered...
BUT I wasn't a pro or experienced copywriter, nor
a good salesman... What could I single-handedly
come up with?
And that's where I need to borrow your experienced
thoughts about this...
But wait - It's not a "creative thought" or a "baseless
questioning"...
Code took us from split-testing to real-time testing
and tweaking through rotating of ads, copy, phrases,
headlines, pictures, formats...
Code took us from text-only letters to sales audios,
videos, and currently even webinars (which convert
just as high as offline presentations or workshops)...
Where else can code take you as a copywriter?
I was wondering if any internet salesletter
copywriters here do anything similar...
Do you do anything to make your copy "interactive"
in the way that it is able to capture your prospect's
most common reactions...
...and lead them to customized pages that eventually
lead to higher rapport and conversions?
Thoughts on this would be great.
I'm not too experienced with this field.
Best Regards,
Grain.
P.S - The reason we drew looks was just because
of the spilt coffee.
-
Steve The Copywriter -
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Steve Hill -
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