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Does Your Copywriting Style Convert?

by Grain
6 replies
Dear Copywriter,

I do. Do You?

Every copywriter has their favorite style and
writing personality... Do you?

What works for you & what kind of niche do
you often work in?

I've seen styles that bang on "negative
appeals"...
eg. If you don't... You'll never... Don't...

There are the more "softer-sounding"
appeals, factual...
eg. the Rolls Royce ad.. Ogilvy...

There are the more aggressive tones and
confident guarantees...
eg. Eugene Schwartz

There are the more descriptive styles that
have *punch* in imagery... Stories...
eg. John Carlton, Joe Karbo, Wall Street
ad... Carline Cole... Arthur Johnson..

The styles that capture wonder, fear,
mystery...
eg. Gary Halbert, Thomas Hall, Caples, Bob
Bly...

The off-sales pitch appeal...
eg. Gary Bencivenga

Controversial-sounding...
eg. Makepeace... Sugarman... Mike Palmer

There are loads of others, including hype,
fluff but I don't like associating them with
copywriting as an art.

Okay, maybe I based that off one or two
swipes of theirs that I recall...

I'm just an amateur copywriter...

... and I know that there are different styles
that work well for different niche markets.

So what style works for your niche?

Best Regards,
Grain
#convert #copywriting #style
  • Profile picture of the author Steve The Copywriter
    I work in lots of niches.

    So it's different styles for each target audience.

    But the one thing I've got to do every time

    Is make the Ad itself valuable.

    Thankfully there's lots of ways to do it - give some really good information, something free (but worth having), build some curiosity (create an "itch" they have to scratch) and so on...

    Anything so people don't ignore, bin or delete it.

    I've got to make sure they say "Yea Ok this is worth reading"

    Steve
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  • Profile picture of the author RickDuris
    "All fixed set patterns are incapable of adaptability or pliability. The truth is outside of all fixed patterns."

    - Bruce Lee



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    • Profile picture of the author The Marketeer
      Originally Posted by RickDuris View Post

      "All fixed set patterns are incapable of adaptability or pliability. The truth is outside of all fixed patterns."

      - Bruce Lee
      That's a quality quote.

      If my memory serves me correctly he also said,

      Don't get set into one form, adapt it and build your own, and let it grow, be like water. Empty your mind, be formless, shapeless — like water. Now you put water in a cup, it becomes the cup; You put water into a bottle it becomes the bottle; You put it in a teapot it becomes the teapot. Now water can flow or it can crash. Be water, my friend.source
      I like the "Encompass the best of all" style.
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      • Profile picture of the author thehorizon
        Bruce Lee was a wise martial artist. As I'm asian and also a martial artist practitioner, he probably meant those quotes leaning towards his fighting art...

        It applies to a certain principle in asian philosophy where things must be kept in equilibrium, in flow and not rigid. Water can penetrate stone eventually.

        I guess it's a form of philosophy can be passed on to various other places in life as well.

        However, while it's an all-encompassing method of dealing with things, there are certain "styles" that fit different situations. Against oil-based fire, you don't use water... You use carbon dioxide. Water spreads the source and sets aflame a wider area.
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        • Profile picture of the author The Marketeer
          Originally Posted by thehorizon View Post

          Bruce Lee was a wise martial artist. As I'm asian and also a martial artist practitioner, he probably meant those quotes leaning towards his fighting art...

          It applies to a certain principle in asian philosophy where things must be kept in equilibrium, in flow and not rigid. Water can penetrate stone eventually.

          I guess it's a form of philosophy can be passed on to various other places in life as well.

          However, while it's an all-encompassing method of dealing with things, there are certain "styles" that fit different situations. Against oil-based fire, you don't use water... You use carbon dioxide. Water spreads the source and sets aflame a wider area.
          Yeh, what a co-incidence. I also like beating people up now and then just to let off a bit of steam.

          By an all encompassing style, it was not meant in an absolute sense.
          You adjust wherever needed without being too rigid.
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      • Profile picture of the author sethczerepak
        Originally Posted by The Marketeer View Post

        That's a quality quote.

        If my memory serves me correctly he also said,



        I like the "Encompass the best of all" style.
        I can't remember who said this, but it's in the same ball park:

        "No one ever achieved greatness by imitation."

        I can imitate quite a few writers, but you can tell it's an imitation. Its like listening to someone speak English with an accent. No matter how great you become, there's always that slight disconnect. Study people you like, borrow from them and create your own style.

        Most important, pick a niche that you click with and write only for it. Better to be a master of one niche than mediocre at many.
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