Write if you want work

by The Copy Nazi Banned
9 replies
Rick Duris just sent me this. Mainly because he knows I started my career as a 16 year old runner for J. Walter Thompson - then the world's largest ad agency. Copy Test:

My take home pay was $16.20. Yeah. And I copped all the menial jobs - refilling the water bottles, collecting smelly hand-towels and passing out new ones, taking out the rubbish, delivering mail, picking up plates from the printers.

But the best part about working for JWT was the monthly showing of TV spots from their worldwide agencies. I would have paid them to work there just for the privilege of watching an hours worth of some of the best advertising of its day.

NOTE WELL: this ad is 28 years old. They are NOT accepting applications.

Thanks Rick. Fab.
#thompson #walter #work #write
  • Profile picture of the author angiecolee
    Thanks for posting! I actually want to try this now just to see what I can come up with.

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  • Profile picture of the author Pecan
    Cool, thanks for sharing.

    It's interesting that you'd have to write persuasively for only 3 of the 8. It seems like most of the test was to simply see who could communicate ideas and situations clearly.
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  • Profile picture of the author RickDuris
    For me, this test gives tremendous insight into why Mal is so twisted.

    Either they hired him because he fit what they were looking for, or...

    They hired him and JWT warped his brain while he was there.

    Either way, the result is the same.

    - Rick Duris
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  • Profile picture of the author BrianMcLeod
    I think Mal ought to do a weekly show or webinar.

    Call it "The Malcolm Lambast" and demolish everything and everyone... weekly.
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  • Profile picture of the author 1luckyman
    Thanks for posting. One for printing out and putting on the wall!

    Stay Lucky!
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  • Profile picture of the author Adrian Int
    Awesome.. I'm excited to give it a shot when I have time in a couple hours. :-D


    Cheers,
    -Adrian
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    ATTENTION: Improve your list building. Free report and mp3
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  • Profile picture of the author laurencewins
    I don't know if this is too obvious as an answer for the copywriter's solutions but... the statement is "write if you want work."
    so...

    IF YOU WANT WORK!

    Is it that obvious???
    Or maybe I am wrong?
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    Cheers, Laurence. Writer/Editor/Proofreader.
    Website / Blog for more info.

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    • Profile picture of the author Doceye
      Told you old guys rock.

      Laboring long in the fire doth anneal thy tongue.
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      • Profile picture of the author Stoney
        Even more interesting are the comments that follow the article. Click on the highlighted Copy Test to read the whole enchilada.
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