What's the Best Guarantee or Offer You've Ever Seen

44 replies
Many experts have said the offer and the guarantee can make the difference between success or failure of a product. With all the offers and guarantees you've seen, what's the best you've seen? Does any stand out in your mind?
#guarantee #offer
  • Profile picture of the author The Marketeer
    I've seen some double your money back guarantees.

    I've seen some sellers offer a 1 year unconditional money back guarantee.

    Both of these types of guarantee demonstrate confidence in their offer's ability to produce results.

    The double your money back guarantee usually comes with the condition that you have to show some evidence of putting the system into action. If after trying you failed then this guarantee is offered as a consolation. My only concerns with this type of guarantee are that what if after buying the buyer discovers, the product is not something that they have a natural ability for or the system requires alot of additional investment to make it work and is not easy to implement. If so, then this type of a guarantee would not be helpful in long run.

    I worry that some people might abuse a 1 year guarantee. 1 year might encourage procrastination in putting the product to use.

    Depending on the type of product some need maybe 2-3 months to see results so a 2-3 month guarantee should be a long enough period to evaluate a product and decide. Finito.
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    • Profile picture of the author videolover7
      Joe Karbo's 31-day check hold. He used it with great effect in the copy for his famous book, "The Lazy Man's Way To Riches"...

      Field & Stream - Google Books

      The technique still significantly increases conversions 30 years later.

      VL
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    • Profile picture of the author Don Schenk
      Originally Posted by The Marketeer View Post

      I worry that some people might abuse a 1 year guarantee. 1 year might encourage procrastination in putting the product to use.
      I've used the 1 year guarantee on physical products. Of the returns I got, most came during the couple few weeks. The 2 or 3 people who kept the product almost a full year returned the product so abused it looked like they had used it as a giant hockey puck.

      I like using the 1 year gurarantee. Of course anything with the charge card processed through PayPal must have 60 days - no longer.

      I added a guarantee, typeset in a large font, to a Yellow Pages ad, and watched (heard) the phone start ringing off the hook. Long guarantees work. Don't be afraid of them.

      :-Don
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      • Profile picture of the author The Marketeer
        Originally Posted by Don Schenk View Post

        I've used the 1 year guarantee on physical products. Of the returns I got, most came during the couple few weeks. The 2 or 3 people who kept the product almost a full year returned the product so abused it looked like they had used it as a giant hockey puck.

        I like using the 1 year gurarantee. Of course anything with the charge card processed through PayPal must have 60 days - no longer.

        I added a guarantee, typeset in a large font, to a Yellow Pages ad, and watched (heard) the phone start ringing off the hook. Long guarantees work. Don't be afraid of them.

        :-Don
        Thanks for your advice. That's quite surprising.
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    • Profile picture of the author rambo9600
      [DELETED]
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      • Profile picture of the author The Niche Man
        Originally Posted by rambo9600 View Post

        In most instances the Longer the Guarantee the more sales you will achieve and the lower your refund ratio.

        Confidence in your product has "nothing" to do with a Guarantee. Some of the crappiest products have great Guarantees. It's a "marketing tactic" that works, period.

        Encourage "procrastination" is exactly correct. As a marketer you don't want people to immediately open your product and tear into it. You want your customer to "think" no big rush I've got plenty of time to return this product. Then they toss it in the closet and forget the guarantee. That's what good marketing can do for a **** product.

        Guarantees have nothing to do with Quality, it's all about the METRICS.
        Interesting take on the subject. Never quite heard it put like that though. But it's as good an explanation I've heard as any. I'll put that in the pot of reasons for a longer guarantee.
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      • Profile picture of the author The Marketeer
        Originally Posted by rambo9600 View Post

        In most instances the Longer the Guarantee the more sales you will achieve and the lower your refund ratio.

        Confidence in your product has "nothing" to do with a Guarantee. Some of the crappiest products have great Guarantees. It's a "marketing tactic" that works, period.

        Encourage "procrastination" is exactly correct. As a marketer you don't want people to immediately open your product and tear into it. You want your customer to "think" no big rush I've got plenty of time to return this product. Then they toss it in the closet and forget the guarantee. That's what good marketing can do for a **** product.

        Guarantees have nothing to do with Quality, it's all about the METRICS.
        Thanks for sharing your view on this but with all due respect, I disagree.

        I believe that the purpose of any product or service is to add value to someone's life.

        Good guarantees are only there to serve the purpose of making it easier for the buyer to make a decision. I also believe they have alot to do with having confidence in your product.

        Have a read of an article by Michel Fortin.

        Risk Reversals Role Reversal
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        • Profile picture of the author rambo9600
          [DELETED]
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          • Profile picture of the author The Marketeer
            Originally Posted by rambo9600 View Post

            You and I can debate all day long, but this has been tested many times.

            Whether you have a good or bad product or service, the Longer the Guarantee the more sales you'll have and less refunds.

            All I care about is the Metrics for my clients. It's not up to me to judge whether a product/service is good.

            Results is what matters in marketing. Try it with your own products or services. I've had client after client scared ****less when I tell them we are going to Double the Guarantee. They fight with me all day until I thell them "shutup, we're doing this, then I'm raising my fees."

            Later they all say "I can't believe that ****ing worked, I can't believe it."

            Believe It!
            Quality is more important to me than quantity. I'd never take on or cover up a poor quality product by offering a long guarantee.
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            • Profile picture of the author rambo9600
              Originally Posted by The Marketeer View Post

              Quality is more important to me than quantity. I'd never take on or cover up a poor quality product by offering a long guarantee.
              You are not your customer! I'm not here to debate quality vs quantity. I'm telling you for a fact that the longer your Guarantee the more sales you'll have. It's that simple!

              Take the Highest Quality product you can find and Double your guarantee. Sales will go UP, end of story.
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  • Profile picture of the author NickN
    Peter Bowerman recently wrote a blog post on the sweet lifetime guarantee the clothing company Land's End provides.

    In short, you can return the clothing anytime, for any reason. Not only does the company give you your money back, but they also send you a check for the amount you spent on postage.

    Here's the link to the blog:

    Take a Customer Service Lesson from this Amazing Company...
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    • Profile picture of the author ewenmack
      Payout $1,000 if I didn't turn up on time and do what I said I would do.

      Was a $30 fortnightly service I was offering.

      It adressed the pain points of buyers in that industry.

      Haven't seen that payout ratio to service/product dollars
      in any industry, in any country.

      Best,
      Ewen
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      • Profile picture of the author The Marketeer
        Originally Posted by ewenmack View Post

        Payout $1,000 if I didn't turn up on time and do what I said I would do.

        Was a $30 fortnightly service I was offering.

        It adressed the pain points of buyers in that industry.

        Haven't seen that payout ratio to service/product dollars
        in any industry, in any country.

        Best,
        Ewen
        Now that's what I call a guarantee.
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      • Profile picture of the author The Niche Man
        Originally Posted by ewenmack View Post

        Payout $1,000 if I didn't turn up on time and do what I said I would do.

        Was a $30 fortnightly service I was offering.

        It adressed the pain points of buyers in that industry.

        Haven't seen that payout ratio to service/product dollars
        in any industry, in any country.

        Best,
        Ewen
        Wow! That's what I call putting skin in the game. Not just get your money back ... but get more money back if not satisfied. That's raising the bar for real.
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        • Profile picture of the author ewenmack
          Originally Posted by The Niche Man View Post

          Wow! That's what I call putting skin in the game. Not just get your money back ... but get more money back if not satisfied. That's raising the bar for real.
          The other players in the market were too chicken to follow.

          It started out at $100.

          Had a guy say I turned up late, but would take $50...
          which I did.

          That was the only payout I ever made.

          I gradually lifted the payout amount till it hit $1000.

          Sometimes you gotta do things which scare the hell out of you.

          I thought of the business as being directed by that guranteed payout,
          therefore what happened inside the business had to work to meet buyer expectation.

          I had the highest prices and the lowest client drop off in my market.

          All this lead to getting top dollar when I sold those businesses.

          Best,
          Ewen
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          • Profile picture of the author linaO
            Originally Posted by ewenmack View Post

            The other players in the market were too chicken to follow.

            It started out at $100.

            Had a guy say I turned up late, but would take $50...
            which I did.

            That was the only payout I ever made.

            I gradually lifted the payout amount till it hit $1000.

            Sometimes you gotta do things which scare the hell out of you.

            I thought of the business as being directed by that guranteed payout,
            therefore what happened inside the business had to work to meet buyer expectation.

            I had the highest prices and the lowest client drop off in my market.

            All this lead to getting top dollar when I sold those businesses.

            Best,
            Ewen
            I've never seen anything like this! Wow... and I totally agree with "sometimes you gotta do things which scare the hell out of you..." Never rang more true.
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            • Profile picture of the author ProfJannes
              Offering a guarantee is great. Do you think that adding a guarantee will increase sales? Can anyone give some data on this, just a simple yes or no.

              Is there any other guarantee you would provide besides a money back guarantee?

              ~ Jannes
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              • Profile picture of the author max5ty
                Originally Posted by ProfJannes View Post

                Offering a guarantee is great. Do you think that adding a guarantee will increase sales? Can anyone give some data on this, just a simple yes or no.

                Is there any other guarantee you would provide besides a money back guarantee?

                ~ Jannes
                Most don't realize that in the U.S., a 30 day guarantee is the law...
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                • Profile picture of the author Mr. Subtle
                  Best offers were always from Boardroom/Bottom Line. You never had to send a check or cc# ... just put a sticker on YES and they'd send you the book with NO S/H charges. Then they'd bill you in 3 equal monthly payments.

                  Here's one from my files:

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                • Profile picture of the author rambo9600
                  [DELETED]
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                  • Profile picture of the author max5ty
                    Originally Posted by rambo9600 View Post

                    Care to explain your theory?
                    It's not a theory...it's a law anyone can take advantage of.
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                    • Profile picture of the author rambo9600
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                      • Profile picture of the author DougHughes
                        Originally Posted by rambo9600 View Post

                        Ok, so give us a link that details this Law?

                        I heard O'Bama is going to let all Internet Marketers keep all their hard earned money and pay no taxes.

                        In fact, he is going to PAY us $100,000 year to use the internet. Really, it's true, trust me.
                        Hey Rambo, consumer purchase laws vary by state. In my state for instance we have California Civil Code section 1723.

                        Which will force a 30 day refund period if the terms of purchase are not clearly stated as in "All purchases final."

                        The FTC get's involved with online advertisers when using deceptive advertising and not honoring guarantees as stated in the offer.

                        People accepting credit cards answer to even more immediate law - law of the card companies and merchant processors. If you can't take payments you don't have a business.

                        Card issuers may demand you have a guarantee and the law says something to the effect of:

                        Cardholder has two years to file a dispute. Your sales can be reversible for two years. Most banks will have a policy against handling disputes that are more than six months old but if the cardholder pushes it they have two years to file a dispute.
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                        • Profile picture of the author Steve Hill
                          Originally Posted by DougHughes View Post

                          In my state for instance we have California Civil Code section 1723.

                          Which will force a 30 day refund period if the terms of purchase are not clearly stated as in "All purchases final."
                          Not quite, as the stores can post any policy they like. By default consumers have 7 days, and if the store is in violation of the statute, the consumer has 30 days to get a refund if conditions are met (has receipt, etc.). Certain exclusions apply (plants, underwear and bathing suits, no original packaging, etc.).

                          References:

                          California Civil Code section 1723

                          Sacramento County Public Law Library

                          When using computer servers hosted in other states, things get murky, depending on whether that is considered to be a "taxable nexus" and therefore subject to sales tax and other consumer laws of that state.
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                • Profile picture of the author Steve Hill
                  Originally Posted by max5ty View Post

                  Most don't realize that in the U.S., a 30 day guarantee is the law...
                  That's a pretty broad statement, and would seemingly conflict with state's rights to legislate commerce within their own borders. Do you have a link for that?

                  A quick search just turns up state laws, which vary depending on the type of product (lemon laws, etc.). I didn't see any federally-required 30 day guarantee law that covers everything?
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              • Profile picture of the author The Niche Man
                Originally Posted by ProfJannes View Post

                Offering a guarantee is great. Do you think that adding a guarantee will increase sales? Can anyone give some data on this, just a simple yes or no.

                Is there any other guarantee you would provide besides a money back guarantee?

                ~ Jannes
                Here you go Click Here!
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        • Profile picture of the author ewenmack
          Originally Posted by The Niche Man View Post

          Wow! That's what I call putting skin in the game. Not just get your money back ... but get more money back if not satisfied. That's raising the bar for real.
          It's not really about satisfaction,
          it's everything to do what the market moaned and groaned about.

          I named the problem and said it wouldn't happen,
          which nobody else named the problem.

          Secondly that very specific performance was mentioned
          and a payout was guaranteed if those specific performances weren't meet.

          Nobody else was listening to the market, they were droning on
          how great they were and other drivel the buyers didn't care about.

          Best,
          Ewen
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          • Profile picture of the author The Marketeer
            Originally Posted by ewenmack View Post

            It's not really about satisfaction,
            it's everything to do what the market moaned and groaned about.

            I named the problem and said it wouldn't happen,
            which nobody else named the problem.

            Secondly that very specific performance was mentioned
            and a payout was guaranteed if those specific performances weren't meet.

            Nobody else was listening to the market, they were droning on
            how great they were and other drivel the buyers didn't care about.

            Best,
            Ewen
            Your guarantee still has the highest payout ratio so far.
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  • Profile picture of the author TimZ13
    This is a company most people have heard of, "Zippo" lighters, with their lifetime repair guarantee, that one's always stood out to me.
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    • Yes the Lands' End and Zippo lifetime guarantees are brilliant.

      (I remember the Zippo Ad when the lighter still worked after a shark had eaten it).

      Ewens "$1,000 if I don't turn up on time and do the work properly" is a cracker.

      So, give the longest guarantee you can. And offer to compensate the customer if things go wrong.

      Builds fabulous credibility.

      Steve
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  • Profile picture of the author DougHughes
    Well, since no one else has brought it up I am going to go against my better judgment and let you in on one of my little secrets... The triple guarantee...

    People are so conditioned to seeing guarantees you really have to make them stand out sometimes to get attention. Here's an example:

    ...and in case you're wondering if this product is right for you remember it comes with a triple satisfaction guarantee.

    1. We guarantee if this isn't the most effective weight loss product you've ever tried simply contact us for a prompt and courteous refund.

    2. We guarantee you will begin to experience the amazing weight loss benefits within seven days of trying our product - OR YOUR MONEY BACK!

    3. If for any reason...your product took to long to get there, our customer care representative didn't live up to your expectations, you had a hard time getting through on your second or third order, whatever...if you are in any way dissatisfied with your service please call for a prompt and courteous refund.

    Okay...here's another one - "the no guarantee guarantee". Sometimes you have to zig when everyone else zags.

    Have you ever looked at tire ratings? Ever notice Hoosier tires? They're one of the most expensive tires out there. Ever look at their rating? It's zero. They're basically saying these tires are so good and everyone knows it, that we aren't even going to try and compete by rating our tires. That's for lesser tires.

    Guarantees absolutely boost response but in certain situations you may boost response without one.

    See, people are getting conditioned to over the top guarantees. With the right offer it may be good to point something like that out. For instance:

    ...Aren't you tired of all the products that don't live up to their claims? Have you ever been duped by smooth marketing ploys like "over the top" lifetime, double your money, and triple satisfaction guarantees?

    Wouldn't it just be nice to have a well made product that does what it's supposed to even if it didn't have a guarantee? In the 18 years we've been selling ---X--- we've never offered a guarantee. Do our customers care?

    No. They care about getting a product that works exactly as it is supposed to - a product so good it stands on it's own without a guarantee - a product any person has used continues to use and recommend to all who ask. Try it today and find out why.
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  • Profile picture of the author JForsberg
    Couldn't find it on a non buy side.
    This is the best guarantee I've seen - nothing
    Chemical Ltd | Buy Buzz - Buzz - Nothing :: For the Person That Has Everything! - Games at Chemical Ltd
    Guarantees nothing, and delivers absolutely nothing.
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  • Profile picture of the author YasirYar
    I have seen a lot of guarantees but the most impressive one is right here from Ewan
    Payout $1,000 if I didn't turn up on time and do what I said I would do.
    I'm sure everyone will agree. Such a daring one will scare any competitor and dare any customer. I wonder what services he is providing?
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    • Profile picture of the author The Marketeer
      Originally Posted by YasirYar View Post

      I have seen a lot of guarantees but the most impressive one is right here from Ewan

      I'm sure everyone will agree. Such a daring one will scare any competitor and dare any customer. I wonder what services he is providing?
      Some new WSO's are offering similar guarantees. In fact I saw one a few days ago that offered $1000 if his WSO was put to use as he said and didn't work.

      Also the quality of other WSO sellers' guarantees is improving.

      Co-Incidence ? Hmm ...
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  • Profile picture of the author The Copy Nazi
    Banned
    All of our products are fully warranted against all defects in materials and workmanship for 100 years. If you or one of your descendants should have a problem, send it back to me or one of my descendants and we’ll repair or replace it for free or we'll give you a credit on the website (be sure to mention the warranty in your will).
    100 Warranty
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    • Profile picture of the author rambo9600
      [DELETED]
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      • Profile picture of the author The Niche Man
        Originally Posted by rambo9600 View Post

        Warranty

        We, at Saddleback Leather Company, pride ourselves not only on our over engineered designs, but also on the fact that we use the greatest thread, rivets and leathers we can find. All of our products are fully warranted against all defects in materials and workmanship for 100 years. If you or one of your descendants should have a problem, send it back to me or one of my descendants and we'll repair or replace it for free or we'll give you a credit on the website (be sure to mention the warranty in your will). Saddleback Leather products are made to last a lifetime, but the warranty does not cover misuse or abuse such as the following:

        Now that's a warranty.
        Wow! That's not just a lifetime guarantee, but an "After-Life" guarantee?
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        • Profile picture of the author The Copy Nazi
          Banned
          Originally Posted by The Niche Man View Post

          Wow! That's not just a lifetime guarantee, but an "After-Life" guarantee?
          Yeah, I'm going with that one for my next Clickbank launch - thus -


          If you or one of your descendants should have a problem with "Google Raper", send it back to me or one of my descendants and we'll refund your money in full. Or my name's not The Copy Nazi.
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  • Profile picture of the author bladening
    lifetime repair guarantee +1
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    Eneltec led street lights used for Major Road, sub-major road, High Way, Bridge and all kinds of places where the street lights are needed.

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  • Profile picture of the author DJL
    Best Offer: "Buy This Book or We'll Kill This Puppy" - National Lampoon
    Best Guarantee: "We will return your money if we are not 100% satisfied with it."
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    None are more hopelessly enslaved than those who falsely believe they are free.
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    • Profile picture of the author CabTenson
      Originally Posted by DJL View Post

      Best Offer: "Buy This Book or We'll Kill This Puppy" - National Lampoon
      Hahaha. What's the point of trying to come up with a better offer than this?
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  • Profile picture of the author The Marketeer
    Warranty

    We, at ??? Company, pride ourselves not only on our over engineered designs, but also on the fact that we use the greatest thread, rivets and leathers we can find. All of our products are fully warranted against all defects in materials and workmanship for 100 years. If you or one of your descendants should have a problem, send it back to me or one of my descendants and we'll repair or replace it for free or we'll give you a credit on the website (be sure to mention the warranty in your will). ??? Leather products are made to last a lifetime, but the warranty does not cover misuse or abuse such as the following:
    Interesting. Even if no one actually makes a claim it still oozes confidence because it takes the lifetime guarantee to the next generation.

    Hopefully they'll still be around 100 years from now.
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    • Profile picture of the author Steve Hill
      Originally Posted by The Marketeer View Post

      This one tops it all. Even if no one actually makes a claim it still oozes confidence because it takes the lifetime guarantee to the next generation.

      Hopefully they'll still be around 100 years from now.
      Not only that, but the types of misuse or abuse they don't cover include saltwater diving with sharks, elephant stompings, or crocodile attacks - hardly things the average consumer needs to worry about.

      No wonder they can say "They'll fight over it when you're dead."
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      • Profile picture of the author The Niche Man
        Originally Posted by Steve Hill View Post

        Not only that, but the types of misuse or abuse they don't cover include saltwater diving with sharks, elephant stompings, or crocodile attacks - hardly things the average consumer needs to worry about.

        No wonder they can say "They'll fight over it when you're dead."
        Also a subtle and effective display of humor without losing the marketing message, in fact it drives it home even more. Not as easy to do as it looks.
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  • Profile picture of the author Vishalicious
    great thread guys. thanks everyone for your inputs.
    day is not wasted learnt some really good stuff.

    going to rise up my website design price with $1000 guaranty
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