And I can tell you from my own personal experience, direct experience of being in business for 30+ years... you've got to keep working your system. Constantly pushing yourself, marketing yourself, not being afraid to try new ideas.

Some ideas are going to blow up in your face. Some will work, others won't. Those that do, analyze what went right for you. Improve on it. You can improve everything by a factor of 10%.

Look at your competitors. What are they doing? What are they doing that you could also be doing? What are they doing that you could improve upon by a factor of 10%?

Can you make something faster, better quality, a quicker turnaround time or cheaper than your competition? What can you improve upon by a factor of 10%?

Like Marcus and one or two other copywriters I know... we're sick to the back teeth of seeing all of these get rick quick schemes. Money handed to you on a plate. Hello? The world doesn't work like that.

If you want to make serious money, you've got to buckle down to some hard graft, be prepared to put the work in. The time in. Carve out your niche. Don't shy away from being prepared to do whatever is necessary to give you competitive advantage.

Don't keep on looking at the clock. Entrepreneurs don't pay attention to how many hours they're putting in daily. I can tell you now, I've been putting in well in excess of 100 hours a week for decades now - 7 days a week. I don't stop. You just get used to it and if you enjoy what you're doing... time doesn't come into the equation.

Regularly, I'll put in a 24 hour stretch without blinking an eye. Often more. Sometimes 36 hours non-stop. It's about having a massive passion for what you do. Loving life. Loving your customers and wanting to give them the best value for money that you can.

On the subject of WSO's all many of them are selling you is hope. That is their trade. To excite you. To make you believe in yourself. That it can be done. But anything which promises you instant overnight success, just push this button, that button and another button 1-2-3 as easy as can be - run a bloody mile in the opposite direction.

You want it? How bloody badly do you want it? Are you prepared to pay the price in advance? Are you prepared to burn all your bridges behind you, to do whatever it takes to have whatever you want out of life?

You want money, fame, success, respect, material possessions, the fastest car, the big house? Then get off your fat arse and start putting some real work in. 5 years down the road, your work may just start paying for itself.

You ain't gonna do it unless you put everything into your business. Every waking hour living, breathing your business and pulling out every stop imaginable to make it work.

That's my rattle, I'll stop there before I positively explode and write a bloody novel.


Mark Andrews

Thanks Arfa.

Might also explain why Mark is bald