Be Negative
It might not have been - but we've made sure it is (or there’s no point in writing about it).
Then we normally bang on about the big benefits and sell, sell and sell.
Of course we’re avoiding any “hype”
But often as not it’ll still come across as a “pitch”
One way around it is – be negative.
I know you’re shocked, stunned and horrified.
But look at this example.
Lets say you’re trying to flog a copywriting course to a hungry market.
The usual way is - “Work 3 Hours A Day. Anywhere In The World. Writing Amazing Ads. Making You And The Clients Stacks Of Money”
More or less – like the copy for every other course on the planet.
But…
If you try something like - “The Case Against Copywriting”
You’ll grab so much more attention.
You’ll go on to say – Bad copywriting costs everyone lots of money. Copywriting must work or everyone loses. Make sure you get the right copywriting course – then prove beyond a doubt that yours is the best.
You can do this "negativity" with any product or service.
You’ll definitely stand head and shoulders above the clutter of all the other Ads.
And you might just find that the response is rather good.
Steve
Kind Regards,
Grain.
Kind Regards,
Grain.
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