And we most certainly do live in interesting times.
Today’s marketing environment is a different reality than it was just 5 years ago.
Because there are so many people inundating virtually every niche with what usually amounts to half-hazard attempts to milk an audience out of their cash.
I stated the last sentence with a negative tone to make a point, which is:
Even when sales copy is done well and done right, a crappy product is still a crappy product.
You can’t sincerely sell something… if you don’t believe it’s truly of immense value.
In other words…
Just because you can sell something doesn’t mean you should.
But it’s the very fact that so many marketers (and wannapreneurs) are pimpin’ out nonsense that makes it so, well, intimidating for newbie entrepreneurs with real solutions to make a dent.
“How do you overcome all the well-done hype out there” a new client asked me yesterday.
And while I wholeheartedly agree with the timeless advice and insights that are freely given on this forum by some of the greatest minds in the copywriting business today…
…I would also like to stress the extreme consequence of always coming from a sincere standpoint.
I was fortunate enough to be naïve when I started playing the online copywriting and marketing game.
I created my own products and put them out there, while accidentally following some of the most essential rules of salesmanship that I never knew existed… at that point.
I was naturally aware that:
- I needed to create an original brand identity and lingo.
- I had to plainly communicate the intentions behind what I originated (the benefits.)
- It was essential to audaciously establish myself as the authority.
- I should give as much free information as I could, without invalidating the reader’s desire to buy my ebooks.
I continue to reap the financial rewards of all my past work every single day.
And the reason I continue being more and more successful is…
…I was/am sincere in my desire to market products that I know are certifiable solutions.
Because when I do that, I can authentically represent the benefits without coming across like I’m expressing empty hype.
Just so we’re clear:
I’m not invalidating all the wonderful information being offered by all different walks of copywriting genius…
…I’m simply saying that when you KNOW what you’re giving people the opportunity to buy is absolutely amazing, come from that confidence in your copy.
Well, what makes these times interesting, from a marketing perspective, is that so much empty hype does exist out there – on & offline… more than ever!
So when prospects come across something that FEELS genuine to them, it sticks out like a sore thumb – in a good way.
There are tons of opportunities for new entrepreneurs to make a fantastic online-based living.
My advice in a nutshell:
Just be sincere.
Yes, use the tricks of the trade.
But be sincere in the tone, approach and voice you use in your copy.
Magic WILL happen when you can resist trying to be someone else…
…And just be you.
P.S. When you know your value, don't be afraid to plainly state it. The riches you want (and deserve) are yours for the taking when you take inspired-action - that comes from your sincere desire to help AND make money! Go out there and get what's yours!