New title for a youth organisation
I'm posting on this English forum because I couldn't find anything remotely good in my own language, but anyway ; here goes...
I'm the graphic designer for an organisation in Ghent, Belgium that offers workshops to children and young adults between 6 and 30 yrs old. The choice is very broad, from graffiti- and stencil-related stuff to writing poetry, playing music, doing theatre and even cooking.
We've been wrestling for about 2 years now (a very long brainstorm...) with what defines our organisation the most and how we should translate that into a fitting title.
At the moment the title (Graffiti Jeugddienst, which translates into Graffiti Youth Service) obviously focuses too much on one of our many expertises, thereby creating confusion amongst our clients (schools, youth-related organisations, summer camps...).
If you search for graffiti jeugddienst you can visit our website if you're interested - it's in Dutch though
And now for the big question:
Because I was asked recently to do a full restyle (both print- and webrelated), the name-problem suddenly became very urgent. We've asked a great number of people, even did a small survey, but nothing great came up.
I realize this is a long shot because if you people do come up with a great idea, its greatness will be greatly diminished by the fact that I have to translate it to Dutch...
Therefore it's important that, if you do take the time and effort to respond, the title you come up with isn't a very witty, very British or American way of saying something (because the funkiness will be lost in translation), but a general idea, or even just a nice suggestion about the direction we should take with our next -and hopefully final- brainstorm, because right now, we're at a loss.
Thanks in advance, and if you need more info, I'd be more than happy to provide it to you...
Sander Belmans
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
I