by The Copy Nazi Banned
45 replies
"You must be a teacher...because you've got a lot of class"

You think this guy can sell or what?



http://www.youtube.com/watch?v=LAo-DmzdvK0
#sales #sick #video
  • Profile picture of the author Ross Bowring
    Paint me green and call me a pickle.

    This one has a bunch more street salesmanship...


    --- Ross
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  • Profile picture of the author The Copy Nazi
    Banned
    "sellin suds instead of drugs...soap instead of dope...driveways instead of doin drive-bys"
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  • Profile picture of the author MontelloMarketing
    Ross and I were talking about this kid this morning. He brings us back to what I consider a more honest selling. Absolute hype, but honest in that he's not trying to disguise what he's doing. He's there to sell something and make money. No pussyfooting around it.

    I miss that in a lot of DR these days.
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    • Profile picture of the author Mark Andrews
      Banned
      Brilliant, absolutely brilliant. Fantastic. Genius. Love it.

      Thanks Mal for posting this up. WOW! He's in a league of his own, just incredible. What a bloody beauty.

      Nice one.

      Cheers!
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  • Profile picture of the author Mr. Subtle
    Kenny is awesome! If I were Anthony "Sully" Sullivan I'd be hunting him down and signing him to an informercial pitch contract.

    Most in here should be getting down on their knees and praying to Jesus that he never gets the idea of becoming a copywriter.
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  • Profile picture of the author Seth Bias
    Yes this kid is really rocking it door to door sales. And people complain about cold calling LOL
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  • Profile picture of the author Pusateri
    Don't know how much of that is Kenny and how much is the company's sales training.

    I bought a bottle of that stuff almost twenty years ago. Kid knocked on my door and gave me the 1990s version of that same shpiel...right down to tasting it. Thought it might be the same guy, then realized he's be pushing forty now.
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  • Profile picture of the author Danielle Lynn
    "You got water right?"
    "Yea..."
    "High five, you qualified to use it."

    Fantastic. Love this.
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  • Profile picture of the author Ayush Sharma
    He has all the great traits of a salesman..

    1.Keeping eye contact.. just watch him closely.. even if the guy is not watching at him.. he forces his contact.

    2. getting them hooked...and speaking so fast to not even let the other person think.

    3.High entertainment factor.

    4.In the end the customer just pays for the jokes rather than the product.

    This rare combination he got, he can be huge just needs the right person to help him rite now.
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    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by Ayush Sharma View Post

      ...just needs the right person to help him rite now.
      What do you think he needs help with Ayush? Precisely?
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  • Profile picture of the author Mark Pescetti
    "safe around dogs unlike Michael Vick!"

    Talk about sincere hyping! (shameless plug)
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    • Profile picture of the author Raydal
      Remind me of my days of door to door selling, although this
      guy puts me to shame. Great selling!

      My only critique is that the customer was ready to buy
      a long time before he was ready to close. He just bypassed
      the buying signs and continued selling.

      -Ray Edwards
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      • Originally Posted by Raydal View Post

        My only critique is that the customer was ready to buy
        a long time before he was ready to close. He just bypassed
        the buying signs and continued selling.

        -Ray Edwards
        Exactly. I love this video. This guy is great. He has the enthusiasm of ten people. And the charisma of twenty. My suggestion to him would be when they give obvious buying signals several times, it's time to get off the stage and bring on the headliner--the sale.
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        • Profile picture of the author The Copy Nazi
          Banned
          Originally Posted by Joe Ditzel View Post

          Exactly. I love this video. This guy is great. He has the enthusiasm of ten people. And the charisma of twenty. My suggestion to him would be when they give obvious buying signals several times, it's time to get off the stage and bring on the headliner--the sale.
          I suspect he was just hamming it up for the camera. Probably he knows full well when he's made a sale.
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      • Profile picture of the author Adrian Int
        Originally Posted by Raydal View Post

        Remind me of my days of door to door selling, although this
        guy puts me to shame. Great selling!

        My only critique is that the customer was ready to buy
        a long time before he was ready to close. He just bypassed
        the buying signs and continued selling.

        -Ray Edwards
        I was thinking the same thing, Ray.

        Still, it looks like he has more fun than I used to have trying to convince people that investing in their retirement is a good idea.. haha.
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  • Profile picture of the author Daniel Scott
    That kid's going to go a long way. His tenacity is remarkable.

    -Daniel
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    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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  • Profile picture of the author Anora75
    [DELETED]
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    • Brilliant video.

      So, one thing to remember (apart from copywriting is "selling in print")

      It is ok to use humor when you sell.

      No need to offend anyone - just make them smile or laugh.

      They'll be about 100 times more likely to buy.


      Steve
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      • Profile picture of the author Mark Andrews
        Banned
        Originally Posted by Steve the Copywriter View Post

        So, one thing to remember (apart from copywriting is "selling in print")

        It is ok to use humor when you sell.

        Just don't offend anyone.


        Steve
        Unless you're extremely experienced, it's best avoided Steve.

        Your sense of humor may not be someone elses. And chances are this advice of yours if enacted upon by someone inexperienced is this will backfire massively. Chances are... it could really hurt your conversion rate unless you really know what you're doing.

        Why introduce humor when there are so many more copywriting persuasion tactics to tap into?

        It's a flawed strategy suggesting this as a good idea generally speaking.


        Mark Andrews
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        • Mark,

          I appreciate what you're saying - you have to be very careful with humor.

          Don't overdo it, and don't be nasty or stupid.

          (Usually a dash of self - effacing humor works best).


          Do people just want ohhh so deadly serious spiels?

          Course not - they also want a bit of fun.

          For most people life is difficult enough.

          Give them a break, lighten up a bit and make them smile.

          Read some of Jim Rutz's sales letters - he used the perfect blend of humor.


          And watch the video again.

          Now imagine if it was a "standard" foot in the door sales pitch.

          Would we bother watching it?

          Would Kenny be selling as much stuff - if he didn't use dozens of sales techniques and was so entertaining and genuinely fun to listen to?

          As Subtle said earlier pray he doesn't become a copywriter.


          Steve
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  • Profile picture of the author The Copy Nazi
    Banned
    Robin Williams and Craig Ferguson both know a thing or two about offending people. In this modern era of instant Internet feedback, it seems it's getting harder and harder to not offend people. Which is why, according to Ferguson, you stick with Nazi jokes.

    Williams modified that claim, though, with one caveat. It doesn't work if you're in Germany, as he found out first-hand. On a talk show, he was asked why he thought there aren't as many comedians in Germany.

    "Did you ever think you tried to kill all the funny people?" he replied. The answer was not received with laughter.
    Like I've said before - some people are offended by my branding - especially if they're too young to have seen Seinfeld's "The Soup Nazi" episode. But those that get it...really get it...and love what I do.

    You can't please everyone - and why would you want to? So screw 'em if they can't take a joke.

    But this kid...this kid is genius. Perfect timing - like Eddie Murphy. Or Robin Williams for that matter.
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  • Profile picture of the author davemiz
    damn that guy is good.... he's quick thinking, and has a lot of material... notice how he keeps using social pressure to get the close.

    all your neighbors did it....then the yes ladder... keep getting them to say yes... then future pacing, if you had this what would you use it on.... etc.
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  • Profile picture of the author Dexx
    Not sure if anyone noticed this, but one sales technique he used (that has been proven to be really effective) is getting the prospects physically involved with the sales process.

    * Getting the guy to hold the bottle
    * The constant high fives

    I think the only thing he was missing to would to get the prospects to actually spray the bottle (while he does the "dirty work" of wiping/cleaning) just to get them actually using the product and seeing the results...

    Maybe I'm wrong though?

    ~Dexx
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  • Profile picture of the author The Copy Nazi
    Banned
    Imagine this dude selling the headlight cleaner that Gordon got people here writing copy for - http://www.warriorforum.com/copywrit...ell-rocks.html
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  • Profile picture of the author max5ty
    This is what I'm thinkin' ...and I mean this in a good way...maybe...

    The guy is for sure a talker...most probably assume he's on something...

    The approach he's taking is wonderful for door to door...small amount purchases...but not for anything else.

    ADT trys to train their lemmings that go door to door in the same tactics...some are good at following the plan...some aren't.

    These type of salepeople have a big flash in the pan moment...then because of the amount of outside stimulants it takes to keep up the momentum...usually fade quickly.

    Having been in sales...and a sales trainer for some of the biggest corporations in the world that have made billions...I can tell you that this guys approach is great...but most sit back and wonder when he'll overdose.

    Thanks for posting the video Mal...it was still entertaining.
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by max5ty View Post

      This is what I'm thinkin' ...and I mean this in a good way...maybe...

      The guy is for sure a talker...most probably assume he's on something...

      The approach he's taking is wonderful for door to door...small amount purchases...but not for anything else.

      ADT trys to train their lemmings that go door to door in the same tactics...some are good at following the plan...some aren't.

      These type of salepeople have a big flash in the pan moment...then because of the amount of outside stimulants it takes to keep up the momentum...usually fade quickly.

      Having been in sales...and a sales trainer for some of the biggest corporations in the world that have made billions...I can tell you that this guys approach is great...but most sit back and wonder when he'll overdose.

      Thanks for posting the video Mal...it was still entertaining.
      You think people presume he's "on something". Me too. I bet he's high on life.

      I've worked with plenty of cats like this - and no they weren't whacked out on dope. They just get off on selling - cause they know they're good at it. And they know they're entertaining - thats what he's getting a hit off - he knows people dig his act. He has them in the palm of his hand.

      This guy could sell anything/anywhere is what I'm thinking. Put him in a Ferrari showroom and he'd brain it. Likewise in an Eddie Murphy "Trading Places" scenario. And I bet he could be a "killer" copywriter too.

      BTW Max you ever hung out with any of our black brothers? I'm betting you haven't. It's called "jive talk" and comes naturally. Doesn't mean they're "on something".
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      • Profile picture of the author The Niche Man
        Originally Posted by The Copy Nazi View Post

        You think people presume he's "on something". Me too. I bet he's high on life.

        I've worked with plenty of cats like this - and no they weren't whacked out on dope. They just get off on selling - cause they know they're good at it. And they know they're entertaining - thats what he's getting a hit off - he knows people dig his act. He has them in the palm of his hand.

        This guy could sell anything/anywhere is what I'm thinking. Put him in a Ferrari showroom and he'd brain it. Likewise in an Eddie Murphy "Trading Places" scenario. And I bet he could be a "killer" copywriter too.

        BTW Max you ever hung out with any of our black brothers? I'm betting you haven't. It's called "jive talk" and comes naturally. Doesn't mean they're "on something".
        I think Max has hung out with plenty of brothas' (Personal Opinion). You go Max.

        Kenny reminds me of my cousin James, could talk a picture off the wall. Entertaining when bored - but irritating when you're trying to watch a good movie or the football game.

        In fact, half the cats in my old neighborhood remind me of Kenny. But unfortunately many just used their talent to score ladies, drugs or connects. So sad.

        But I'm sure one hidden quality the camera didn't catch in Kenny was the persistence he had to show. For example, I just wonder how many slammed doors, refusals to open the door and scoffs he recieved before he got to those receptive prospects.

        I'm willing to bet not every door he knocked in that suburban neighborhood greeted him with a smile and video camera. What do you think?

        His persistence is as responsible for Kenny's swagger as his comedic timing.
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        • Originally Posted by The Niche Man View Post


          But I'm sure one hidden quality the camera didn't catch in Kenny was the persistence he had to show. For example, I just wonder how many slammed doors, refusals to open the door and scoffs he recieved before he got to those receptive prospects.

          I'm willing to bet not every door he knocked in that suburban neighborhood greeted him with a smile and video camera. What do you think?

          His persistence is as responsible for Kenny's swagger as his comedic timing.
          Good point. Selling door to door is exhausting. To be this upbeat over and over is tough.
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  • Profile picture of the author Asher
    Thanks for sharing this =)

    That's some awesome selling skills, but I do
    concur with Raydal that he just kept selling
    when the prospect has signs of "giving in"

    Asher
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    • Profile picture of the author The Marketeer
      Originally Posted by Asher View Post

      Thanks for sharing this =)

      That's some awesome selling skills, but I do
      concur with Raydal that he just kept selling
      when the prospect has signs of "giving in"

      Asher
      Maybe he just kept going for the entertainment factor coz the prospect was enjoying it and and he knew he was on camera.
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      • Profile picture of the author Asher
        Originally Posted by The Marketeer View Post

        Maybe he just kept going for the entertainment factor coz the prospect was enjoying it and and he knew he was on camera.
        Or maybe he just couldn't stop?

        Like when you've "drilled" yourself so well to deliver
        what you want to say that when the buying signs are
        there, you just keep going to finish what you wanted
        to say and put the "Now's the time to sell it" later.

        Asher
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author skyline191
    These type of salepeople have a big flash in the pan moment...then because of the amount of outside stimulants it takes to keep up the momentum...usually fade quickly.
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    • Profile picture of the author Centurian
      Originally Posted by skyline191 View Post

      These type of salepeople have a big flash in the pan moment...then because of the amount of outside stimulants it takes to keep up the momentum...usually fade quickly.
      Yeah that's some serious energy level. I did 100 doors a day years ago.

      That's something that requires serious momentum. You've got to be hungry. At $15 a pop in profit? Too many doors.

      I can see his closing ratio was probably high with the comedy machine gun engagement. Like he said "my get me outa here special." LOL

      I was chasing bigger fish than $15 small fry. He's got my respect.

      High-five.
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      • Profile picture of the author Discreetmarketer
        Originally Posted by Ayush Sharma View Post

        He has all the great traits of a salesman..

        2. getting them hooked...and speaking so fast to not even let the other person think.
        Well, I have to disagree on that one. Actually, this may work for small amount purchases like max5ty said. But the main problem I see with not listening potential customers is that it is a short term vision.

        If you are after short term profits before switching to another product (and maybe area), this sounds good. But if you are after long term relationship with your market, not good at all to me.

        The best example would be one of a product I've been selling for about a year. There used to be 2 main competitors around for the product, the company I sell for, and a competitor, both of which started out at pretty much the same period.

        The competitor had an "aggressive" salesforce, aggressive in the way they had a one shot approach, being 1 visit = 1 sale, doing whatever you could imagine to get this sale.

        On the other hand, the company I partner with chose to focus on added value and relationship, rather that short term profits.

        The results : everytime I get by a customer, I always hear, and I mean always, the customer complaining about the competitor in question. Why ? because they've bought an entertainment, or sometimes to get rid of the salesman : they haven't bought because of solid buying motivations.

        Needless to say sales are pretty easy for me in this context.

        Originally Posted by max5ty View Post

        The approach he's taking is wonderful for door to door...small amount purchases...but not for anything else.

        Having been in sales...and a sales trainer for some of the biggest corporations in the world that have made billions...I can tell you that this guys approach is great...but most sit back and wonder when he'll overdose.
        I kind of disagree here too. I've been working as a salesman in 2 large companies (Dell and P&G), in the coporate team targetting other large groups like Axa, Sony, HSBC etc.

        And here again, one couldn't use those techniques.

        And as far as listening skills go, these are for me one of the best weapon of a salesman. After all, the great principle of marketing and business in general is based on listening to people/market :

        Do not sell what you produce, produce what sells.
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        • Just on the door - to door selling bit.

          If you've ever done it - it greatly helps you become a good copywriter.

          And there's a "marketing" similarity.

          And it's good news -

          In door to door selling and copywriting - there's absolutely no shortage of prospects.

          Brilliant - because no matter what or how your sell - face to face, in print or on the web the one vital thing you need is lots of numbers.

          Steve
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        • Profile picture of the author max5ty
          Originally Posted by Discreetmarketer View Post





          I kind of disagree here too. I've been working as a salesman in 2 large companies (Dell and P&G), in the coporate team targetting other large groups like Axa, Sony, HSBC etc.

          And here again, one couldn't use those techniques.

          And as far as listening skills go, these are for me one of the best weapon of a salesman. After all, the great principle of sales in marketing and business in general is based on listening to people/market :

          Do not sell what you produce, produce what sells.
          I might not have made my post real clear, but I wasn't saying I thought it would work in big companies...I was saying his approach was great for the entertainment value only.
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  • Profile picture of the author Grain
    Pray, I sincerely hope he doesn't become a
    copywriter. His persistence is admirable.

    Humor is born out of contrast, ridiculous
    contrast. And contrast is what keeps
    attention.

    This guy is awesome...

    High-five!
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    Kind Regards,
    Grain.

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  • Profile picture of the author Discreetmarketer
    Fair enough mate.

    The guy got game though.
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  • Profile picture of the author victorjhon
    Is video url is useful for me?
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  • Profile picture of the author marksolis08
    Funny as hell! HBO - Help a Brother Out!
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    Call center or web design service anyone? website click here

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  • Profile picture of the author CashGiftingExpert
    OMG this guy is AWESOME! Too funny
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  • Profile picture of the author alfid
    Humor opens many doors in any relationship, and marketing is one of them.
    This funny video is an illustrative example.
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    • Profile picture of the author The Niche Man
      Originally Posted by alfid View Post

      Humor opens many doors in any relationship, and marketing is one of them.
      This funny video is an illustrative example.
      True humor can open many doors in a relationship. But in marketing it's tricky. If you get it right it can cut through to a prospect. But it you get it wrong ... it can cut you.
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  • Profile picture of the author viet831
    A good informative animated sales video would be one that google has produced.
    Go to YouTube "google mobile" and you'll see the quality
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