A Couple Things You Should Know BEFORE You Hire a Copywriter
No copywriter can guarantee conversions.
If they could, they would be in more demand than a Vegas slot machine that puts out like Lindsay Lohan after a night at the L.A clubs!
A perfect marriage for success is a marketer who fully grasps the importance of investing in quality graphic/web design, knowing how to drive targeted traffic to the website/sales letter…
...And a copywriter that can both give & take directions to facilitate a flawless, on-going campaign.
Because…
Copy isn’t the only reason why a project flourishes or flops.
The design, colors, pictures/graphics and organization of the website/sales letter needs to perfectly complement the copy – in tone, eliciting the right emotions and conveying the precise feelings/mood.
Likewise…
If you’re driving traffic that isn’t targeted and then you ask, “Why isn’t my copy converting?”
The answer is a whole host of possible issues.
Astute marketers understand the necessity of only hiring a professional copywriter when they’re ready to fully engage in making sure everything is in harmony:
***You have to retain an equally professional website/graphic designer (or know how to do it yourself.)
***You must comprehend how to drive the right people to your site – who want AND need what you have (of course, we’ll convince them of that ;-)
***You have to know what your budget is AND what you expect in return. Anything less than clear communication about this sets the stage for an awkward relationship.
On that last bullet, do you think Donald Trump goes into ANY venture with no clue what he’s looking for and expects in return?
Nope.
You have to think like a successful entrepreneur – even if you’re still one project away from achieving your first mind-blowing financial results!
Always remember…
You’re making an INVESTMENT.
Do your due diligence before contacting someone or posting on the Copywriting Forum for help.
Why?
Well…
Your ultimate desire is to get your product/service in front of the right eyes, with the most approach-perfect copy – so you can make lots and lots of money, right?
The more you can bring to the table and the better prepared you are when you do seek out a copywriter, the greater your successful will be.
Mark Pescetti
P.S. No copywriter in his or her right mind would stay on a project and keep tweaking or re-writing copy if the design sucks, the graphics are hack and the traffic that’s coming onto the site is anybody’s guess. Keep that in mind when you’re looking for some sense of guarantee.
P.P.S. I’ve personally never collaborated with another copywriter who hasn’t been successful at creating and selling his or her own products. This to me is a big deal, because if a copywriter can’t do something for him or herself, why should you expect they can do it for you?
If they could, they would be in more demand than a Vegas slot machine that puts out like Lindsay Lohan after a night at the L.A clubs!
A perfect marriage for success is a marketer who fully grasps the importance of investing in quality graphic/web design, knowing how to drive targeted traffic to the website/sales letter…
...And a copywriter that can both give & take directions to facilitate a flawless, on-going campaign.
Because…
Copy isn’t the only reason why a project flourishes or flops.
The design, colors, pictures/graphics and organization of the website/sales letter needs to perfectly complement the copy – in tone, eliciting the right emotions and conveying the precise feelings/mood.
Likewise…
If you’re driving traffic that isn’t targeted and then you ask, “Why isn’t my copy converting?”
The answer is a whole host of possible issues.
Astute marketers understand the necessity of only hiring a professional copywriter when they’re ready to fully engage in making sure everything is in harmony:
***You have to retain an equally professional website/graphic designer (or know how to do it yourself.)
***You must comprehend how to drive the right people to your site – who want AND need what you have (of course, we’ll convince them of that ;-)
***You have to know what your budget is AND what you expect in return. Anything less than clear communication about this sets the stage for an awkward relationship.
On that last bullet, do you think Donald Trump goes into ANY venture with no clue what he’s looking for and expects in return?
Nope.
You have to think like a successful entrepreneur – even if you’re still one project away from achieving your first mind-blowing financial results!
Always remember…
You’re making an INVESTMENT.
Do your due diligence before contacting someone or posting on the Copywriting Forum for help.
Why?
Well…
Your ultimate desire is to get your product/service in front of the right eyes, with the most approach-perfect copy – so you can make lots and lots of money, right?
The more you can bring to the table and the better prepared you are when you do seek out a copywriter, the greater your successful will be.
Mark Pescetti
P.S. No copywriter in his or her right mind would stay on a project and keep tweaking or re-writing copy if the design sucks, the graphics are hack and the traffic that’s coming onto the site is anybody’s guess. Keep that in mind when you’re looking for some sense of guarantee.
P.P.S. I’ve personally never collaborated with another copywriter who hasn’t been successful at creating and selling his or her own products. This to me is a big deal, because if a copywriter can’t do something for him or herself, why should you expect they can do it for you?
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