I know that quality research into a target market is the key to truly creating an effective piece of copy (hitting the right emotional and logical buttons, objections, etc.)
But what I don't see much talked about in any of books, courses, and even here on the forum is the best ways to go about doing that research.
Most of the "old school" books still reference going to the library, taking a look at the SRDS etc. (which probably still work)
But what about modern research methods?
Is it basically just Google the market/industry and browse through tons of possible sources (if any are easily found).
i.e. If you were doing a copy piece for a local house painter, what would your initial research steps (after speaking with the business owner who may or may not know much about his market) be?