Attention: eBook writers looking for a copywriter to write a sales letter promoting their ebook
In the past, I've always and politely turned down all such requests for the simple reason my fees would not, in my mind, make economic sense for a writer with a single ebook, as I was basing my fees on what I charge my book publishing clients (hard cover publishers with relatively deep pockets).
But over the past two months, I've been experimenting with pricing, and a few writers have taken me up on a price of $2,500. But I still think that's too much for the "average" ebook writer -- unless the writer is clearly not average, i.e., recognized and fairly successful, and is fluent in marketing "best practices."
Also, from my perspective, it's too deep of a discount for a long-form sales letter.
So last night I was shooting the bull with a compatriot and we came up with what might be called a "modified sales letter concept" -- and by that I mean rather than the 12-15 page sales letters I typically write for my hard cover publishers, we would offer approx. 5-8 pages (based on a word.doc page) -- which in the scheme of things is nothing to sneeze at either.
And, the price would be far less than $2,500.
How much less, I don't know yet (see below).
Now here's the caveat: it would require that the writer complete a very focused questionnaire designed specifically to sell books. If the questionnaire is not filled out to our satisfaction, the project wouldn't be accepted -- because the answers would not just be the basis of the sales letter -- but practically the sales letter itself (after we massage things into place so to speak).
So in essence, to pay less, you, as the writer, will have to do more than just turn over the text of your book.
But I need to fine tune this idea further before I begin to market this niche service, if in fact I do.
So I've got questions for you:
If you've hired copywriters in the past to write sales letters for an ebook...
How much did you pay? (If you're not comfortable announcing it to the world please PM me)
How many pages of copy did you receive?
Were you satisfied with what you received? Why?
And finally, how much would you be willing to pay for a 5-8 page sales letter?
Note: I did not ask if your past sales letters converted well for you. And that's because the "creative" is only one element contributing to conversions. For example, you may have the most compelling and persuasive sales letter ever written, but if you don't know how to drive sufficient traffic to it, that letter will die a fast and silent death.
Thanks in advance for your input.
--Barry
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More
Get a FREE 20 minute consultation on your sales letter. Contact me today
And have the secrets A-List Copywriters - David Garfinkel & Parris Lampropoulos
use in their multimillion dollar promotions
www.markpocock.com
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More
Barry A Densa - Freelance Marketing & Sales Copywriter - WritingWithPersonality.com
Download a FREE copy of my new eBook, containing 21 of my most outrageous rants, when you visit my blog: Marketing Wit & Wisdom
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.
Barry A Densa - Freelance Marketing & Sales Copywriter - WritingWithPersonality.com
Download a FREE copy of my new eBook, containing 21 of my most outrageous rants, when you visit my blog: Marketing Wit & Wisdom
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.
Get a FREE 20 minute consultation on your sales letter. Contact me today
And have the secrets A-List Copywriters - David Garfinkel & Parris Lampropoulos
use in their multimillion dollar promotions
www.markpocock.com