Attention: eBook writers looking for a copywriter to write a sales letter promoting their ebook

13 replies
For some unknown reason, over the past two months, I've been approached by numerous writers asking for a quote on a sales letter promoting their ebook.

In the past, I've always and politely turned down all such requests for the simple reason my fees would not, in my mind, make economic sense for a writer with a single ebook, as I was basing my fees on what I charge my book publishing clients (hard cover publishers with relatively deep pockets).

But over the past two months, I've been experimenting with pricing, and a few writers have taken me up on a price of $2,500. But I still think that's too much for the "average" ebook writer -- unless the writer is clearly not average, i.e., recognized and fairly successful, and is fluent in marketing "best practices."

Also, from my perspective, it's too deep of a discount for a long-form sales letter.

So last night I was shooting the bull with a compatriot and we came up with what might be called a "modified sales letter concept" -- and by that I mean rather than the 12-15 page sales letters I typically write for my hard cover publishers, we would offer approx. 5-8 pages (based on a word.doc page) -- which in the scheme of things is nothing to sneeze at either.

And, the price would be far less than $2,500.

How much less, I don't know yet (see below).

Now here's the caveat: it would require that the writer complete a very focused questionnaire designed specifically to sell books. If the questionnaire is not filled out to our satisfaction, the project wouldn't be accepted -- because the answers would not just be the basis of the sales letter -- but practically the sales letter itself (after we massage things into place so to speak).

So in essence, to pay less, you, as the writer, will have to do more than just turn over the text of your book.

But I need to fine tune this idea further before I begin to market this niche service, if in fact I do.

So I've got questions for you:

If you've hired copywriters in the past to write sales letters for an ebook...

How much did you pay? (If you're not comfortable announcing it to the world please PM me)

How many pages of copy did you receive?

Were you satisfied with what you received? Why?

And finally, how much would you be willing to pay for a 5-8 page sales letter?

Note: I did not ask if your past sales letters converted well for you. And that's because the "creative" is only one element contributing to conversions. For example, you may have the most compelling and persuasive sales letter ever written, but if you don't know how to drive sufficient traffic to it, that letter will die a fast and silent death.

Thanks in advance for your input.

--Barry
#attention #copywriter #ebook #letter #promoting #sales #write #writers
  • Profile picture of the author Mark Pescetti
    Hey Barry!

    eBooks can make a bloody fortune.

    Never feel bad or underestimate how much of a ROI your clients can manifest.

    If your client is charging just $10 and sells only 1,000 ecopies (and they pay you $2,500), they still making a solid profit - if they know how to drive targeted traffic.

    But I don't agree that sales letters are always the best writing medium to sell them.

    You should really make sure you give your clients the option of creating an authority/traditional site - so they can keep building their brand, credibility and connection with their audience.

    Mark Pescetti

    P.S. I've personally sold over 100,000 eBooks since 2006-07. They created a ton of financial freedom for me and remain solid streams of passive income. I would never talk down the earning potential to your clients. That being said, you do have to be able to observe if they're capable of getting the right eyes on the site.

    P.P.S. I wouldn't go below $2,000 unless you really know the market and can cut your collaboration/research time in half!
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    • Profile picture of the author markpocock
      P.S. I've personally sold over 100,000 eBooks since 2006-07. They created a ton of financial freedom for me and remain solid streams of passive income. I would never talk down the earning potential to your clients. That being said, you do have to be able to observe if they're capable of getting the right eyes on the site.


      Wow 100,000 ebooks. That's impressive
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      • Profile picture of the author Mark Pescetti
        Originally Posted by markpocock View Post

        Wow 100,000 ebooks. That's impressive
        It is and it isn't.

        That's over the course of 5+ years.

        But it definitely helped my bottom line.
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  • Profile picture of the author BarryADensa
    100,000? Mark, that is an impressive number. The average number of sales for a hard cover trade book is 6,000 over it's lifetime. For ebooks I'd assume the number is far less, simply because there are far more of those being published. (Remember, we're talking averages.)

    And you're absolutely correct. Like I had said, without knowing how to drive traffic, the numbers don't happen.

    Apparently though, you know how to drive traffic... very well. Again, I'm impressed.

    I would guess that the average ebook author though, wouldn't know how to drive traffic at that velocity. Those that can, will of course continue to opt for the $2,500 and up treatment. It's all a matter of scale and capability. Someone who can generate a flood of traffic can afford and will want a full-bore nothing held back sales letter.

    And as for additional services provided, that'll come later.

    So, who I'd market this service to, is the relatively inexperienced first timer, who wants to go home with a few shekels in his pocket at the end of the day.

    Bottom line: I think there's a market for that type of service, too. And that's what I'm trying to confirm.
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  • Profile picture of the author Daniel Scott
    Can't speak for everyone, but I can tell you I work with a ton of clients who pay me five figures to write their ebook sales letters - and make a really nice profit.

    Take a look at stuff like FatBurningFurnace.com - bringing in a freaking fortune for that guy.

    There is a TON of cash to be made by selling ebooks - and if people aren't able to drive traffic to make their ROI, that's not really my issue.

    I've still got to do what makes financial sense in my business - which means spending 2 - 4 weeks on a project for any less than at least $5k upfront (+ royalties) really doesn't pan out for me.

    Also - every client I work with has a sales funnel. It's not a single ebook or course - it's a whole funnel that makes the customer worth FAR more than $37 or whatever. And usually they get me to work on the whole funnel with them, which means we both make more money.

    So yeah, the clients are definitely out there - just gotta attract them to you.

    -Daniel
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  • Profile picture of the author Daniel Scott
    Sorry, this posted twice, so I've deleted the second one and instead left you with an image of my baby girl.



    -Daniel
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  • Profile picture of the author BarryADensa
    Daniel, between you and Mark, I'm now wondering why I keep attracting the low ballers.

    Somebody must be writing my name on bathroom walls.:rolleyes:

    Note, too, so far not one ebook author has responded to this thread, yet they always post in this forum asking for a quote. Interesting. :confused:
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    Barry A Densa - Freelance Marketing & Sales Copywriter - WritingWithPersonality.com

    Download a FREE copy of my new eBook, containing 21 of my most outrageous rants, when you visit my blog: Marketing Wit & Wisdom

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  • Profile picture of the author Daniel Scott
    Barry,

    I can't speak for Mark but I will tell you my clients don't find me through this forum (though some of them have seen me post on here) - most of my clients are through referrals. I offer a 10% finder's fee (as do many copywriters) - I've found that helps.

    I can also tell you I get very few requests from this forum - I used to get a lot more, but I think the tire kickers now know I don't work for peanuts. I imagine the same thing will happen to you after you've been here a little longer.

    Seminars are fantastic for this. I couldn't attend UG8 due to scheduling, but am super-keen to get back to the States soon for a good conference (haven't heard of any however).

    -Daniel

    P.S. Are the things on the bathroom wall true? Because I tried calling your cell and got a disconnect
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    • Profile picture of the author markpocock
      Mark

      Would love to have a quick Skype chat with you. Have sent you a PM.

      warmly

      Mark
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  • Profile picture of the author sethczerepak
    I get a lot of tirekickers asking for quotes from this forum too. I thinks it's cause there are so many curious and hopeful, yet broke entreprenuers trying to break into the info marketing biz. As for the ebook sales page writing, I say just quote your prices and work with people who can pay them. Broke people are usually broke for a reason and those reasons have nothing to do with how well your copy converts. So even if you work with them on price, the chance of repeat business is just about zero.

    Also, one of the qualifying questions I suggest for new clients is how the ebook or product will be marketed. People who can pay decent fees and who will hire you for future projects can because they know how to get loads of qualified traffic and build their own list to promote products to. Making big bucks as a copywriter is less about knowing how to choose the right clients, second comes your writing skills and third comes the kinds of projects you choose.
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    • Profile picture of the author oscarb
      What's a good way for a new copywriter to build up credibility and get that first job? If you had it to do over again, what would you do the same and what would you do differently?

      I've been a journalist for 25 years. I've also gotten 1 on 1 copywriting coaching.

      Should I start with those lowballers everyone here avoids?

      I can get 30 to 50 cent/ word jobs in journalistic writing. Do I have some sort of obligation to accept peanuts for my first copywriting job. Or is it more about just getting a foot in the door?
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  • Profile picture of the author Fallen_Angel
    Copy is what sells. I think if you value your service at any price that is what you should charge. You have talent in writing and talent pays.
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  • Profile picture of the author Raydal
    I also have the same instinct as Barry on the ROI for an
    ebook marketer. I tend to consider the number of books
    they would have to sell in order to make back their
    investment in my product. But on the other hand I know
    a few marketers I've ghostwritten ebooks for and they
    made a killing from those books.

    But I still have to consider the work I have to do in
    order to write that letter and must charge accordingly.

    From a business perspective contributing to the
    WF is a labor of love because I don't get clients
    from here who can pay my fees although I do
    give a heavy discount to Warriors. Warrior
    clients may contribute 5% of my copywriting income
    over the many years as a Warrior.

    I use to think that there was something wrong with
    me but I see other copywriters who charge 'normal'
    fees have the same experience as well.

    I did ebook copy for $3k on average but most Warriors
    ask if I'm serious when quoted that fee.

    -Ray Edwards
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