22 'Nearly Fine' Insights For New Copywriters To Complete The Puzzle

by Grain
24 replies
Dear Copywriter,

If you're a pro copywriter, then I can't share
anything new with you.

But if you're starting out, this might help...

In my work offline, I've amassed a few insights in
a book and decided to bring some value in by
whipping some of them out here...

That might sound ridiculous, but I really don't have
anything to lose... Since copywriters tend to avoid
competing with other copywriters of the same
level in the same niche, right?

I know what it's like to start out - and I'd like to
demystify it for the newer-to-the-art guys (and
ladies).

Just plain tips on writing copy effortlessly...

I have no website, no portfolio, no business card
and not even over 100 posts in the WF CW forum..

... No reputation, no A-listing, no talk about me...

But my clients continue to come after me even
after I've quit... So surely these tidbits should have
a little "magic" in them?

No opt-in, no sales pitch, no self-promotion...
Here they are.

"Chaos Theory" Shows How One Flap At The
Start Of The Letter Causes A Tornado Of Sales
Right At The End...


This theory is exactly why things at the initial state
can bring about huge distortions at the back of
your letter when closing the sale...

And this is the quickest way to not be believed,
says Gary Halbert...

But the problem is, too many faux copywriters think
they can "squeeze" the sale out of someone.

.... "Believe me damnit!"....

Not really. You see...

... Candor and words bring about huge changes for
goodness knows what reasons.

Change "repair" to "misalignment"...
Remove the word "Sell", "Buy"...
Understate the claims...
Over-charged headlines backfire...

I mean, telling someone that he has a "solution" has
a positive charge in itself.

No need to get extremely worked up about it.

If you have a pulse, you're going to be revolted by
the way some people bring their good news to you.

If you have a good offer, then just tell the good
news. Don't sell something the market doesn't
want... Or worse... Lie and over-hype.

The 650 Million Dollar Secret

Here's why it's worth 650 million dollars...

It's because this secret drew in over 650 million
dollars. Simple as that.

Gary Halbert made the most successfully mailed
letter of all time... in under 400 words.

No headlines, subheads or freaking bullets.

That's a skeleton for you. Zero meat.

And the hungry crowd ripped the bones from that
letter, pounded them into calcium and drank it all
up like it's milk.

If the crowd is hungry, they will eat.
If the crowd is starving, they will just eat. Nothing
hard or emotional about that.

Use a hammer for a nail, a screwdriver for a
screw and a teacher for a class.


Nothing too complex, this one.

Too many people go for "attention" instead of just
hitting it on the head.

The newer copywriters go...
"Attention!!! You Are About To Discover How To
Make Enough Money To Go Around The World With
These Secret Tactics When You Are Still Young..."

Perhaps, a better copywriter will go...
"How To Go Around The World By 25 With Your
Current Day Job"

Well, something that hits the nail on the head on
where the prospect is, rather than where they need
to go...

The Use Of Maths To Achieve Maximum Mastery
In Minimum Copy Split-Testing


... Who ever said maths had to go the moment you
left school?

Here's a geeky solution to "predict the future" of
your copy's conversions with surprisingly few tests.

Google up "Chi Square Test".

This is a statistical method which allows you to
predict the probabilities of an outcome through small
samples.

Well, if you don't like maths... Just leave this point
alone.

Don't sell the hype - sell ideas

If everyone is using a certain copywriting technique,
the market gets tired of it. Do something else.

Get there faster... Thriving on the mistakes and
corpses of others.


Sounds like a horrible scene, but this is one of the
fastest ways to "Build experience".

A weekly visit to WhichTestWon.com for 30 days or
a subscription to it will give you a chunk of tests
other people have carried out.

Change the traffic before changing the copy.

House list, subscriber list, ezine list, business lists,
forum traffic, type-in traffic, banner ads from a site,
referrals...

They can indeed triple conversions.

Build your swipe file on your computer...

Use the "Snipping Tool" on your computer. Drag the
rectangle around a headline you want to keep.

Then keep it forever.

Forget about bookmarks, or saving webpages. This
is probably the fastest and most efficient way to
keep online swipes intact.

Don't underestimate tempo...

This is what makes dancers hooked on
choreographies, coffee lovers hooked on coffee and
audiophiles hooked on music for days, months and
years...

Short paragraphs.

Short sentences.

Bucket Brigade phrases.

Remove unnecessary phrases.

Adhere to the Sugarman's Fog Index.

Don't assume people know their market jargon.

Write for the 8 to 10th grade level.

Vary your sentences, don't kill widows.

Change from short sentences to medium, then med
to long... Just vary it around a lot. You see, attention
thrives on contrast.

The more outstanding something is, the more it is to
attract attention and hold it in.

There's nothing a human can do to stop it unless he
or she voluntarily resists it.

Widows are good.

They help people read more easily, because this is
going to make the paragraph look less like The Great
Wall of China.

Direct mail is where the real money lies... But
Don't underestimate internet products either.


Test headlines with short body copy.
Find winners by testing different headlines on squeeze
pages, for example.

Not too sure if many will agree with me here, but I
strongly believe in this.

What you do in a story...
The story can be a major portion of the copy, or just
a tiny small scene that acts as a "transformation"
or a metaphor for your point.

In fact, the two types of stories you need to write are
mostly along these lines...

... And you really can't go wrong with this. If I'm not
wrong, these tips were from David Garfinkel himself...

1) The Story can "Ice Break". It must strum the guitars
of "knowing, liking and trusting".

2) The Story can "Dissolve". Remove common objections
or the most blatant objection by addressing it through a
story, ending off with a moonlighted experience.

Joseph Campbell also expressed the journey of a "role"
in better steps than Stephen King can...

Originally Posted by http://www.mcli.dist.maricopa.edu/smc/journey/ref/summary.html

Departure
The Call to Adventure
The call to adventure is the point in a person's life when they are first given notice that everything is going to change, whether they know it or not.
Refusal of the Call
Often when the call is given, the future hero refuses to heed it. This may be from a sense of duty or obligation, fear, insecurity, a sense of inadequacy, or any of a range of reasons that work to hold the person in his or her current circumstances.
Supernatural Aid
Once the hero has committed to the quest, consciously or unconsciously, his or her guide and magical helper appears, or becomes known.
The Crossing of the First Threshold
This is the point where the person actually crosses into the field of adventure, leaving the known limits of his or her world and venturing into an unknown and dangerous realm where the rules and limits are not known.
The Belly of the Whale
The belly of the whale represents the final separation from the hero's known world and self. It is sometimes described as the person's lowest point, but it is actually the point when the person is between or transitioning between worlds and selves. The separation has been made, or is being made, or being fully recognized between the old world and old self and the potential for a new world/self. The experiences that will shape the new world and self will begin shortly, or may be beginning with this experience which is often symbolized by something dark, unknown and frightening. By entering this stage, the person shows their willingness to undergo a metamorphosis, to die to him or herself.
Inititation
The Road of Trials
The road of trials is a series of tests, tasks, or ordeals that the person must undergo to begin the transformation. Often the person fails one or more of these tests, which often occur in threes.
The Meeting with the Goddess
The meeting with the goddess represents the point in the adventure when the person experiences a love that has the power and significance of the all-powerful, all encompassing, unconditional love that a fortunate infant may experience with his or her mother. It is also known as the "hieros gamos", or sacred marriage, the union of opposites, and may take place entirely within the person. In other words, the person begins to see him or herself in a non-dualistic way. This is a very important step in the process and is often represented by the person finding the other person that he or she loves most completely. Although Campbell symbolizes this step as a meeting with a goddess, unconditional love and /or self unification does not have to be represented by a woman.
Woman as the Temptress
At one level, this step is about those temptations that may lead the hero to abandon or stray from his or her quest, which as with the Meeting with the Goddess does not necessarily have to be represented by a woman. For Campbell, however, this step is about the revulsion that the usually male hero may feel about his own fleshy/earthy nature, and the subsequent attachment or projection of that revulsion to women. Woman is a metaphor for the physical or material temptations of life, since the hero-knight was often tempted by lust from his spiritual journey.
Atonement with the Father
In this step the person must confront and be initiated by whatever holds the ultimate power in his or her life. In many myths and stories this is the father, or a father figure who has life and death power. This is the center point of the journey. All the previous steps have been moving in to this place, all that follow will move out from it. Although this step is most frequently symbolized by an encounter with a male entity, it does not have to be a male; just someone or thing with incredible power. For the transformation to take place, the person as he or she has been must be "killed" so that the new self can come into being. Sometime this killing is literal, and the earthly journey for that character is either over or moves into a different realm.
Apotheosis
To apotheosize is to deify. When someone dies a physical death, or dies to the self to live in spirit, he or she moves beyond the pairs of opposites to a state of divine knowledge, love, compassion and bliss. This is a god-like state; the person is in heaven and beyond all strife. A more mundane way of looking at this step is that it is a period of rest, peace and fulfillment before the hero begins the return.
The Ultimate Boon
The ultimate boon is the achievement of the goal of the quest. It is what the person went on the journey to get. All the previous steps serve to prepare and purify the person for this step, since in many myths the boon is something transcendent like the elixir of life itself, or a plant that supplies immortality, or the holy grail.
Return
Refusal of the Return
So why, when all has been achieved, the ambrosia has been drunk, and we have conversed with the gods, why come back to normal life with all its cares and woes?
The Magic Flight
Sometimes the hero must escape with the boon, if it is something that the gods have been jealously guarding. It can be just as adventurous and dangerous returning from the journey as it was to go on it.
Rescue from Without
Just as the hero may need guides and assistants to set out on the quest, often times he or she must have powerful guides and rescuers to bring them back to everyday life, especially if the person has been wounded or weakened by the experience. Or perhaps the person doesn't realize that it is time to return, that they can return, or that others need their boon.
The Crossing of the Return Threshold
The trick in returning is to retain the wisdom gained on the quest, to integrate that wisdom into a human life, and then maybe figure out how to share the wisdom with the rest of the world. This is usually extremely difficult.
Master of the Two Worlds
In myth, this step is usually represented by a transcendental hero like Jesus or Buddha. For a human hero, it may mean achieving a balance between the material and spiritual. The person has become comfortable and competent in both the inner and outer worlds.
Freedom to Live
Mastery leads to freedom from the fear of death, which in turn is the freedom to live. This is sometimes referred to as living in the moment, neither anticipating the future nor regretting the past.
Get A Handy Thesaurus

I think I picked this one tip up from Rick Duris as well...

Get "The Synonym Finder" from Nancy LaRoche
(non-affiliate LINKLINK )

Shows you the slang, the informal... Certainly
indispensable.

Get "lost" when researching.

Mistakes are great because they help you embed horrible
things in your head... Great lessons.

Get so lost, you're "desperate" about finding your way
out of the maze of your market and product.

Where's the train? (And start imagining you have a
language barrier....)

Exploit Logical Fallacies.

You need to get an education in logical fallacies, if you
haven't already.

It's similar - if you want to learn how to stand out, you
need to learn how to camouflage.

Here's the point...

People are full of logical fallacies, and they are more
susceptible to it than you'd think.

My favorites:
"Accident" used by Plato...
eg. "You say you have never met this person. Can you
be sure he was never near you in a sports crowd, for
example?"

"Consequential affirmation" (Placing the cart before
the horse)..

eg. "If I drop an egg, it breaks. This egg is broken, so
I must have dropped it."

"Bifurcation" (Black and White)...
eg. "There are two types of people in this world: the
rich and the suckers. Do you want to get rich, or are
you happy to remain a sucker?"

"Plurium Interrogationum" (The one-answer qns)...
eg. "Have you stopped stealing the cookies?"
If you answer "yes", you admit stealing the cookies.
If you answer "no", you still admit the same thing.
There are more, certainly... Over 90 of them.

People often function off logical fallacies anyway,
unless you have an extremely intellectual and logical
crowd.

Psychology is manipulation...

... So are sales. In fact, the fact that we trade in logic,
emotions and principles every single day proves one
thing:

We manipulate others just as much as they manipulate
you.

Or more precisely, others influence us to manipulate
ourselves... And we influence others to manipulate
themselves.

That's why NLP copywriters do so well - they've
mastered the art of influencing others to do their own
self-persuasion.

Well, some non-so-NLPish insights:

1) Use your customer's voice

2) Use contrast to keep attention. Humor is born out
of ridiculous contrast. So is shock. Fear. Surprise.
Pattern interrupts.

3) You cannot attach an emotion to a word. The
emotion is already attached. You can only
amplify it, pile it and combine their inherent meanings
with others.

4) Good value acts like a movie trailer. Smashing
scenes, and you can't wait to see the full movie.
But if you think about it, most trailers show about 80%
of the whole movie anyway.

5) Imagination is something that can go wild in your
prospect. This is the "Dual Reality" principle.
Sometimes, you can go crazy explaining to a person
about something extremely obvious to you.

However, the other person is "imagining" the reality
you've presented to him. It's different, and according
to chaos theory... It creates two different
intepretations of what you're trying to bring across.

Exploit this tiny trick to rate your copy.

Well, Gary called this the "reframing" method.

He told me that if you needed to ask your wife or
husband for a headline critique...

OR needed a buddy or fellow hobbyist to feedback on
your copy.... Use this trick.

It works like a tiny bit of magic.

If you're talking to someone who likes golf, change the
subject of your headline to golf. For example...

"How to get out of debts" can be changed to
"How to get out of bunkers" in the golf context.

It works similar to that swipe technique one of the WF
members shared a few days ago about basic swiping
from magazine headlines.

Oh, and about magazines, grab anything you can
from Cosmo, National Inquirer and Men's Health.

And who said you would be limited to magazines?

Swipe from movies as well. Those that gross over $100
million in box offices have a secret that makes people
NEED to see it.

Swipe desires. "Sex" is almost an evergreen desire
market. Swipe it and reframe it.

Writing Fiction In Non-fiction Copy...

This is similar to the previous point above just now.

Grab Stephen King's On Writing book and get yourself
a solid education on writing fiction.

Lateral, story-like information is far more impactful
and memorable than bulleted, linear information.

When you're starting out, don't be a smartass..

Creativity doesn't work when you have little
experience. It's like playing poker. You're gambling, but
you're still going to lose to a professional poker player.

Benefits beat the daylights out of curiosity.
Unless you have that rare 1% curiosity ad...

Benefits are not the benefits you think they are...

Benefits have to "specialize", to be "spiced up" and
carved out without wax.

I bet you've heard once, twice or even eighteen times
about not to use features and to use benefits.

Actually, if you're selling computers and TV... You're
going to need a lot of features and bang hard on one
emotional USP appeal.

Most of the time though, you're going to use benefits.

And benefits do not mean generic, non-actionable
clouds in the air. Be more specific in them, and make
sure it is of something that makes their life easier,
faster, more convenient etc.

Objections are not the objections you think they
are...


These are the real objections.
1) No Time
2) No Interest
3) No Difference
4) No Belief
5) No Decision

You need to amplify your targeted context to make
them stop and give you their time.

You need to amplify your headline to perk their
interest.

You need to amplify the difference in your promise to
make it more unique.

You need to amplify the proof to the point of
"undeniable".

You need to amplify the ease of payment and risk
reversal to grease them down the purchase tube.

-----------

Alright, I contributed... I hope there wasn't anything
too objective or controversial for you.

If you're new... Eat it up.

If you're a veteran, well, nothing very new up there.

That's about 10% of my insights right there - a
complete giveaway without monetization. I must be
crazy. Bonkers. Off my rocker. Losing my marbles.
A nutcase.

Take it, rip it, shred it, do whatever you want with it.

I don't even know if I'm going to leave it on the thread,
even if it's just around 10%.

Good luck.

Oh, I almost forgot - Here's the link to the third post,
or just scroll down...
How To Write Your First Copy Without Experience
#copywriters #insights #nearly fine
  • Grain,


    An excellent post for our friends who are just starting out in the fascinating world of copywriting.

    Be great if you would write out out the other 90% (or put it all into a WSO).

    We should "insist" they read it - it'll really help them - and make a lot of people much happier doing critiques - if new writers have learned the core techniques...


    BTW - what a bazzingly good headline - inspired by the late, great David Ogilvy.

    "Every Secret But One* In This Book"

    I've swiped it many times - it works like dynamite (blows the response through the roof) in headlines and subheads.

    When you use it – readers just can’t help but read the copy.


    Steve
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    • Profile picture of the author Grain
      Originally Posted by Steve the Copywriter View Post

      Grain,


      An excellent post for our friends who are just starting out in the fascinating world of copywriting.

      Be great if you would write out out the other 90% (or put it all into a WSO).

      We should "insist" they read it - it'll really help them - and make a lot of people much happier doing critiques - if new writers have learned the core techniques...


      BTW - what a bazzingly good headline - inspired by the late, great David Ogilvy.

      "Every Secret But One* In This Book"

      I've swiped it many times - it works like dynamite (blows the response through the roof) in headlines and subheads.

      When you use it – readers just can’t help but read the copy.


      Steve
      Steve,

      You're right on.

      I really like that headline - brings about a sparkle
      in my eye whenever I see it swiped or in use.

      Don't you just wonder why it works? It's funny,
      because overwhelming confidence *can* help
      conversions in some cases...

      ... And yet, inadequacy seems to draw in quite a
      response in conversions nearly every time.

      About critiques: I guess the real question is
      whether they'll really sit down and take a look at
      threads like this before they post a request.

      I have this nagging feeling the Zeigarnik effect
      is at work somewhere, but I can't pinpoint the
      real reason why the headline works.

      Well, more short tidbits by Ogilvy himself...

      How To Create Advertising That Sells
      How To Create Industrial Advertising That Sells

      "Never run an advertisement you would not want
      your own family to see."

      "The consumer is not a moron."

      "Unless your campaign contains a Big Idea, it will
      pass like a ship in the night."

      I almost forgot to include this in the above post...

      ------------------------------------------------

      How To Start Writing Your First Copy Without
      Experience


      Do The Swipe method - works staggeringly well
      even for the "successful heavy-hitters".

      Take copy that has worked very effectively in
      the same niche from other products but do not
      plagarize.

      Harlan Kilstein shows how in his "Steal This Book"
      book with great examples from good copy.

      Here's "my" half-assed method:

      1) Get copy that works in that niche.

      2) Look at the headline and guess what the target
      audience wants. You're getting the hard-hooking
      benefits from it with lazy research.

      3) Write out an "emotional hot button chart" while
      reading the copy. Here's how I chart it, for
      example...

      Timeline: Headline----Benefit#5--------Benefit#7------Close
      Interest

      _______________________________________
      _|______|_______|________|________|__|
      Neutrality

      Benefit #5 / #7 may be the most prominent benefit
      out of the others, pushing a "hot button". You want
      to use that in your copy as well.

      Well, then swipe all of the benefits into John Carlton
      research style - list them in bullets.

      Now rinse, repeat this for a few good copy in the
      niche... You might start to see a few benefits that
      are common and similar, as well as unique selling
      points each have.

      This is essentially backdooring John Carlton's copy
      preparatory method. Now attach your features of
      your product to the benefits, and charge the
      bullets up by "spicing them up" but yet not over-
      exaggerating with hype. (one of the insights
      shared in the first post)

      Another insight you can utilise when writing your
      copy now is this: "Reframing" copy into a different
      context.

      Choose a successful swipe that may not be related
      at all to your niche. If the format, the story and the
      presentation is congruent with your product, you
      can adapt the form and style into your own.

      Rephrase and substitute words.

      Don't do it phrase by phrase. You can do it by
      getting the "purpose" of the sentence, and writing it
      in a completely different prose.

      Make sure the sentences keep their rhythm, their
      emotional appeal and their straightforwardness.

      Use another insight from above: Make sure it's 8th
      to 10th grade level while you write.

      KISS - Keep it straightforwardly simple.

      Change your guarantee to suit your case. Bonuses,
      if you need. PSes.

      ------------------------------------------------

      Keep rocking copy.

      If any other copywriters want to throw in their
      insights as well, it'll be great - no, it'll be awesome.
      Signature

      Kind Regards,
      Grain.

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      • Yea, will "new" copywriters bother to read your post and everything else they need?

        The serious ones will.

        It's a shame the others probably won't.

        Anyway keep writing your "techniques" so the ones that do care - discover how it's done.


        Steve
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        • And here's a contribution - it's John Carltons nice and easy template -





          Mini Headline




          MAIN HEADLINE




          Salutation – Personalise if you can


          Opening Paragraph – Tell me who you are, and why you are writing to me


          Now Tell Your Story – “here is what all this is about”


          Bullets


          Now State Your Offer – What the price is. What you get. And what the guarantee is. Make it easy. Phone Mary, you can use your credit card


          Close The Deal – Reinforce the major benefit. Remind that supplies are limited. There is a deadline.



          Code Your Ad For Tracking


          Add A P. S. Make your case again briefly. Best way use several glowing testimonials.


          Include An Order Form - Highlight the benefits on the form




          Steve
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  • Profile picture of the author max5ty
    Originally Posted by Grain View Post


    Change "repair" to "misalignment"...
    Remove the word "Sell", "Buy"...
    Understate the claims...
    Over-charged headlines backfire...
    Thanks for taking the time to offer this information.

    One thing that always stood out to me about those selling online is that they have big buttons that say "Buy Now" or they'll say something like, "3 Easy Payments".

    Your sales letter is just you selling with words. In the offline world, it's more face to face...but a top notch outstanding salesman would never use the word "buy"...and would never tell a customer they were going to have "payments". They would use words like "investment".

    I always wondered why instead of "Buy Now" buttons people wouldn't switch to "Get It Now" buttons or something similar.

    Just my thoughts.

    Good post.
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    • I agree Max, a "Buy It Now" button sends shivers down the spine.

      Worst still when a prospect reads a piece shouting and screaming on every 2nd paragraph howling "Buy It Now" - it means it's much safer to leg it and not take any risks.

      Because they've been let down endless times - usually by overly aggressive "in your face" sales pitches.

      Even with just one "Buy It Now" button people immediately fret about the possibility of losing money on stuff that may not be any good.

      A good guarantee can sometimes resolve it - but it could still mean hassle, stress and worry.

      "Get It Now", "Own It Now" or even "Grab It Now" are a zillion times better - they help bypass the prospects fears.

      I've tested all these and they work sooo much better.


      Steve
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  • Profile picture of the author max5ty
    Originally Posted by Ken_Caudill View Post

    I have sold tons of stuff at trade shows walking up to people and asking them if they want to buy it or talk about it.

    There 's nothing wrong with being direct in direct sales.
    I can appreciate your opinion Ken.

    I also know I've outsold every salesperson I've ever been up against...as well as broke every sales record for any company I've worked for.

    I guess everyone has their own ideas and methods.
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  • Profile picture of the author Grain
    Well...

    Ken's not wrong totally, even though his view
    might seem a little contrary, it's not the case...

    What's important is the opening of the sale. You
    see master closers ask the questions below.

    "What will XXX do for you?"
    "How much would you value it?"

    ...Eventually leading to:

    "If you can buy it at $XX, would you want
    it?"

    I think it's really important not to place the words
    that trigger off "it's a damn sales pitch!" right off
    the bat at the start...

    ... But it might be better to place it at the close?

    (Not sure, I haven't tested it at the back, but
    from what Steve said, it seems like conversions
    do increase if you refrain from using the words.)

    Also, from real-life results, those words do hurt
    conversions in my (well) limited experience.

    And "buy" does ring off a pretty negative
    connotation - so why not use a different call to
    action - which already proves through results
    to get better conversions?
    Signature

    Kind Regards,
    Grain.

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  • Profile picture of the author Grain
    Originally Posted by Ken_Caudill View Post

    You can't feed a family on maybes.
    I can't help but agree with you Ken.

    The reason why "almost" works isn't "a fallible
    promise" - it's because it helps deflate skepticism
    and present the promise in a more "achievable"
    manner.

    I, too, believe that if a prospect really needed a
    solution in the first place, he would be already
    willing to buy it.

    This might have something to do with the initial
    mindset of the prospect...

    Bencivenga and Ogilvy often targeted mediums
    through "interruptive marketing" - Getting the
    reader to read yet even more, and leading
    them down to a sale that they'll eventually
    expect.

    To be really honest, I have no idea.
    Signature

    Kind Regards,
    Grain.

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  • Profile picture of the author Mark Andrews
    Banned
    You've excelled yourself Grain and I mean this with all sincerity.

    I took issue with a couple of the points but you bloody well socked some right crackers out there too. Really good nuggets, pearls of wisdom.

    Thank you very much for sharing your own unique insights with the rest of us, I definitely learn't a thing or two from your above two posts.

    Nice one!

    Kindest regards,


    Mark Andrews
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    • Profile picture of the author JohnWiz
      Hi Grain,

      That's a killer post!

      I particularly like how you quickly built a rock-solid foundation for your message with...

      "If you're a pro copywriter, then I can't share
      anything new with you."

      A master copywriter once said, "Don't be afraid to reveal candor, which your prospects and customers will love."

      I get the feeling it's one of your favorite 'Proof Elements'.

      Cheers,
      John
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  • Profile picture of the author notek
    great post!
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  • Profile picture of the author SpankinNewbie
    Hey Grain,

    Here's one Newbie who really appreciates you taking the time to write such an informative post.
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  • Profile picture of the author alfid
    I know it's a subjective question, in the case of writing but:

    Who has completed the puzzle?
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  • Profile picture of the author Roger08
    It such a long note huh.. i enjoy reading it..so informative!
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    • Profile picture of the author Grain
      @ Everyone who commented so far:

      I'm really glad you guys are reading this - and I hope
      it helped you. Looks like I didn't waste my time with
      this post.

      Getting started with copywriting was a royal pain in
      the ass back then - this will help some people get a
      foothold.

      Good day to y'all.
      Signature

      Kind Regards,
      Grain.

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  • Profile picture of the author AleksanderSuave
    good read, very informative.

    Im very curious about the logical fallacies. Covered a few in college philosophy, but definitely not 90 or so
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    • Profile picture of the author Kees Hoekerd
      This newbie appreciates your insights!
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  • Profile picture of the author celente
    awesome tips, the greatest language and NLP effect a marketer can learn, that is the most lucrative is copywriting. Great tips. Thanks.
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  • Profile picture of the author TracyBelshee
    I just wanted to bump this and say thank you for a great thread. This has some really good information and insight and I appreciate the time you took with this.
    Signature
    I may be riding a trike, but it's a badass trike.

    **CAUTION**
    Advice and opinions in the post above are from an amateur. Stay back 50 feet, salt shaker at the ready.
    You've been warned.
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  • Profile picture of the author Jennie Heckel
    Hi Grain,

    Thanks for the info, which will help even ace copywriters learn a thing or two.

    I ordered the book.

    Get "The Synonym Finder" from Nancy LaRoche

    The Amazon reviews were top notch.

    Thanks for the tip!

    Jennie Heckel
    Sales Letter Copywriter
    Signature
    ******* WSO & JV ZOO COPYWRITER -- VLS & SALES LETTERS PROVEN TO CONVERT ******* Get Higher Profits From Launches That SELL! Proven Copywriter with 17 Years of Copywriting Experience. Contact Me Via Skype: seoexpertconsulting Copywriting Website: http://www.VideoScriptCopywriter.com

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