Remember 'Breakthrough Advertising'? You might have missed this out...

by Grain
2 replies
Dear Copywriter,

Have you heard of Gene Schwartz?

If you've heard of him, maybe you've picked up
his book on "Breakthrough Advertising"?

And if you've picked up "Breakthrough
Advertising", perhaps you're planning to complete
it, or perhaps, you have read it over a dozen
times?

I don't know. I can't know.

But Eugene Schwartz knew that if you've read
Breakthrough Advertising without his other book..

You're missing out on a special recipe that makes
his copy tingle -

Don't forget 'Brilliance Breakthrough'. Go loan a
copy, I doubt it's even still in publication.

BA taught headlines and copy elements.

BB teaches how to string your writing into a
poetic essay.

What can I say? Jump on it if you even have the
slightest chance of getting a legit copy!

Love mine to bits.

Ignore this post if you've read BB. A little Schwartz
fan here
#advertising #breakthrough #missed #remember
  • Profile picture of the author stookie44
    Hi Grain,
    Thanks for the heads up, I've just picked up a PDF copy of this. There is a hardback copy available on Amazon for mega bucks if anybody is interested.
    {{ DiscussionBoard.errors[5761710].message }}
    • Profile picture of the author Harlan
      Originally Posted by stookie44 View Post

      Hi Grain,
      Thanks for the heads up, I've just picked up a PDF copy of this. There is a hardback copy available on Amazon for mega bucks if anybody is interested.
      I'm sure that's only there so they can claim the price for a new republication of the book.

      I searched and found the PDF.

      It is NOT a simple read.

      It's long, boring, and not so simple to implement.

      I would not place this before Breakthrough Advertising.
      Signature

      Harlan D. Kilstein Ed.D.
      Free NLP Communications Course at http://www.nlpcopywriting.com
      http://overnight-copy.com
      Get Fit In Four Minuteshttp://just4minutes.com
      Learn how to build a Super Site Without SEO http://supersiteformula.com

      {{ DiscussionBoard.errors[5762079].message }}

Trending Topics