Have you heard of Gene Schwartz?
If you've heard of him, maybe you've picked up
his book on "Breakthrough Advertising"?
And if you've picked up "Breakthrough
Advertising", perhaps you're planning to complete
it, or perhaps, you have read it over a dozen
I don't know. I can't know.
But Eugene Schwartz knew that if you've read
Breakthrough Advertising without his other book..
You're missing out on a special recipe that makes
his copy tingle -
Don't forget 'Brilliance Breakthrough'. Go loan a
copy, I doubt it's even still in publication.
BA taught headlines and copy elements.
BB teaches how to string your writing into a
What can I say? Jump on it if you even have the
slightest chance of getting a legit copy!
Love mine to bits.
Ignore this post if you've read BB. A little Schwartz