She must be a copywriter - Amazing video

28 replies
Hey Guys,

Hope you're doing well.

I saw this video posted up today and it reminded me of:

The Power of Words

Now that's what I call being able to see things from the prospects point of view. (no disrespect intended).
#amazing #copywriter #video
  • Profile picture of the author Alex Kage
    Oh yeah, I know that video. I have also seen other outtakes on the same idea. It is brilliant.
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  • Profile picture of the author sethczerepak
    That's awesome, too bad she didn't tell him what it said lol. He'll need to take care of the sign now
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  • Profile picture of the author hinadeane
    I've never seen this video before, very nice and inspirational, thanks for sharing
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  • Profile picture of the author alfid
    Awesome! I had never seen this video before. It's fantastic!
    Thanks for sharing!
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  • Profile picture of the author Terra26
    That was an awesome video! It is not only true, but very touching and inspirational.

    Terra
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    • Profile picture of the author videolover7
      It's an ad. Created by a UK copywriting agency.

      And obviously very well done.

      VL
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  • Profile picture of the author McWeb
    Firs time seeing it for me, and I was moved. Thanks for sharing!
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  • Profile picture of the author knish
    I didn't see this video before. It's really stimulating. Thanks for sharing this stuff, The Marketeer.
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  • Profile picture of the author PhilippaWrites
    I don't know if it's because I'm a cynical Brit, or if it's because I'm disabled and hate the 'pity' message, but I didn't like the video. I can see why people do, but not me.
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    • Profile picture of the author The Marketeer
      Originally Posted by PhilippaWrites View Post

      I don't know if it's because I'm a cynical Brit, or if it's because I'm disabled and hate the 'pity' message, but I didn't like the video. I can see why people do, but not me.
      My apologies Phillipa if it was seen in that way.

      For me the focus was the copy and how it changed the fortune of the man. The implication being that good copywriting can also have that kind of an effect on one's business.
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      • Profile picture of the author PhilippaWrites
        Originally Posted by The Marketeer View Post

        My apologies Phillipa if it was seen in that way.

        For me the focus was the copy and how it changed the fortune of the man. The implication being that good copywriting can also have that kind of an effect on one's business.
        Oh don't worry, you've nothing to apologise for. It was an interesting and probably powerful message, but I just have an intense, gut reaction against the ubiquitous pity narrative.

        From the point of view of the company who made the video it's been a massive success. They did it right, in terms of creating something memorable which makes people think. People paid attention to it and shared it, they did it 'right', from a marketing point of view.

        I just personally hated it ;-)
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  • Profile picture of the author Robin Blinds
    I would have added a "Call To Action" to the sign
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    Traffic + Conversions = $$$$

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  • Profile picture of the author tradeking
    Very inspirational, great share.
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  • Profile picture of the author colmodwyer
    Good job filming in the only nice part of Glasgow city center. That sign is going to be "beautiful day" relevant once a year.

    I've seen this video in Italian (maybe), with a male playing the "copywriter." It'd be interesting to know who's ripping off who. I hope it's not the "content specialists" in the version posted.

    Colm
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    • Profile picture of the author The Marketeer
      Originally Posted by colmodwyer View Post

      Good job filming in the only nice part of Glasgow city center. That sign is going to be "beautiful day" relevant once a year.

      I've seen this video in Italian (maybe), with a male playing the "copywriter." It'd be interesting to know who's ripping off who. I hope it's not the "content specialists" in the version posted.

      Colm
      Might be the same company behind the italian version. Possibly trying to enter the Italian market?
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  • Profile picture of the author colmodwyer
    Nah, definitely not. I did some sleuthing... The MEXICAN version was a short film made in 2007.

    IMDb - Historia de un letrero (2007)

    "Historia de un Letrero" - YouTube

    The Scottish effort was uploaded in 2010. So, I'm assuming they just ripped off the original. Thus, they suck at content creation!

    Incidentally, the woman who owns the Scottish company used to run the web copy team for Hilton hotels, who has an international office in Glasgow. I worked at the same office doing telesales and unsuccessfully applied to her for a job on the copy team...

    Small world!

    Looking back, not getting that job was a lucky break for me.

    Colm
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    • Profile picture of the author The Marketeer
      Originally Posted by colmodwyer View Post

      Nah, definitely not. I did some sleuthing... The MEXICAN version was a short film made in 2007.

      IMDb - Historia de un letrero (2007)

      "Historia de un Letrero" - YouTube

      The Scottish effort was uploaded in 2010. So, I'm assuming they just ripped off the original. Thus, they suck at content creation!

      Incidentally, the woman who owns the Scottish company used to run the web copy team for Hilton hotels, who has an international office in Glasgow. I worked at the same office doing telesales and unsuccessfully applied to her for a job on the copy team...

      Small world!

      Looking back, not getting that job was a lucky break for me.

      Colm
      That's quite freaky. You might have a point about the ad. Small world indeed.

      And I agree that sometimes not the getting the thing you want can be good for you even though we might not realise it at the time.
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  • Profile picture of the author Griffin Smith
    Wow! Great share, I rarely see videos that powerful
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  • Profile picture of the author ChloeCKimberley
    Had goosebumps watching it!

    This shows a lot - emotionally charged words have a far greater impact that just flat out monotonous words.
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    copywriter,designer,marketer

    "If you're making good money with SEO/PPC/product creation, I'll be willing to offer copywriting assistance to you so that I can learn from you."

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  • Profile picture of the author loi77
    Great video, very inspirational and educational.

    It's a beautiful world after all......

    Thanks for sharing.
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    • Profile picture of the author The Marketeer
      Originally Posted by loi77 View Post

      Great video, very inspirational and educational.

      It's a beautiful world after all......

      Thanks for sharing.
      Yeh, that's what I thought as well ...

      Until I heard about The Mexican version.

      Talk about originality! There's hardly any change from the original apart from the language, country and genders.
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  • Profile picture of the author Adrian Int
    Thanks for sharing this video - I enjoyed it. :-P

    You folks over here in the copywriting forum are always excellent for helping me get my creative juices flowing.. haha

    Cheers,
    -Adrian
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  • Profile picture of the author sabinavarga
    Nice reminder of how words change reality. Thanks for the share!
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    • Profile picture of the author SoftWarp
      I think it's missing the point for the most part. Obviously good copy is more effective than lousy. But as an online warrior "good copy" is not my primary concern in the first place, especially not if'm supposed to pay for it.
      As a warrior I want to put out a lot of copy to cut through all the noise in the first place. Good copy does not help me here, not matter how good it is.
      It helps on the street with traffic, not really on my site.
      Especially not if I am a warrior and I want to have A LOT OF SITES. So good copy for me is copy that I can pump out quickly and SE friendly and cheap.
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  • Profile picture of the author meimeilarry
    I know that video. I have also seen other outtakes on the same idea. It is brilliant.
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  • Profile picture of the author YemTv
    Fantastic and great job i have never seen this video before.thanks great share man.
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