Think This Sales Letter Over Did It a Little?

10 replies
I'm talking about all the reference cites throughout the copy. I've never seen so many.

They almost referenced each sentence.
#letter #sales
  • Profile picture of the author NickN
    The citations are probably a bad idea. They give the reader literally 65 chances to get distracted from the sales pitch.

    It's especially sucky, because once you click on a citation, there's no way to get back to where you were in the letter without scrolling up a bunch.

    Edit: Actually, you can hit the back button on your browser to return to where you're reading. But my initial point still stands.

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  • Profile picture of the author Ross Bowring
    I've seen some big mailers do this before. I see it as a good proof tactic, but I can see a reader unversed in endnotes thinking the page has a coding glitch or something.

    --- Ross
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  • Profile picture of the author alfid
    It can work if you select short cites closely related to your copy. If not, better not use them.
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  • I think that would work much better in print. The links are too distracting.
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    • Profile picture of the author videolover7
      Maybe they're split testing.

      Putting page numbers at the end of bullets usually increases conversions. Maybe citations at the end of sentences will do the same.

      Worth a try.

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  • Profile picture of the author knish
    Trying to write a keyword rich sales copy?
    Bad idea, prospects will STOP reading after few lines.
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  • Profile picture of the author MonteMichaels
    Have to wonder how many sales were lost because readers forgot to go back while they were researching the links.

    Posted from Warrior Forum Reader for Android
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