
Question about why women shop for clothes...
I'm working for a fashion company and we're targeting the primal desires/emotions for why women shop for clothes.
I have quite a bit of the emotional mapping sorted out...
...But unfortunately, my mind is having a difficult time seeing the full 360 view of the target woman who's buying.
I got the need to dress as a way to express her emotions, conveying a certain image/style (e.g. retro, hippie, modern, etc.), gearing up for a particular occasion, etc...
However...
I was thinking about the more primal reasons that women enjoy looking beautiful:
To feel more confident
To feel more sensual
To feel more attractive to the opposite sex
To feel more unique & special
But what (in your mind) compels a woman to do a Google search for new clothes and accessories?
What is she FEELING?
What void is she wanting to get filled?
Yeah, I got the "Retail Therpay" void...
...You know, women who enjoy shopping as a way to feel good about themselves and work through whatever is happening their lives.
I want MORE!
More substance.
More emotional targets...
Anyway...
If anyone feels inspired to give it a go, men or women, I'd be appreciative of any and all of your valuable insights!
Mark Pescetti
P.S. By the way, these are HIGH-END products. Think nothing lower than $100, with an average cost of $500, up the way to $5000. Imagine women who enjoy buying the best and enjoying one-of-a-kind quality.
P.P.S. I rarely ask for feedback. All of my projects are performing fabulously. Except this one. We haven't found that "voice" that is resonating with our target audience...
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