Copywriting Warm Up Tips

4 replies
- Basketball players do lay ups and shoot arounds.
- Football players stretch and run patterns.
- Singers do musical scales.

How do copywriters warm up or get ready to write hot copy?
What do you do?
#copywriting #tips #warm
  • Profile picture of the author DavidG
    I scan over Gary Halbert and some of his swipe files.



    regZ
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  • Profile picture of the author briancassingena
    I use coffee, and just kinda sit down and start writing. Once I'm recaffeinated it's much easier.

    Also, does anyone else here Compartmentalize like DK & Maltz teach, where you just shut off everything else and go into pure copywriting mode?
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  • Profile picture of the author linaO
    Great question. I put on my headphones, turn up the music, and start writing the very worst I could just to get a "jump start". Eventually my best lines start to pour out and it's an awesome ride after that
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  • Profile picture of the author sethczerepak
    Like my man Hemingway said:

    "My work habits are simple, long periods of thinking, short periods of writing."

    I read a lot, I write a lot about what I read, using streams of consciousness instead of agonizing over structure. Then I start organizing.

    I've also found it helps to start the day of writing and not checking email and other distracting tasks.
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