How to start copywriting business up?

by Kange
7 replies
Hi

How do you get your foot in the door of getting freelance copywriting work? How much experience do you need? How much money involved?

Sounds enjoyable and exciting and creative..just need official start up steps

thank you
#business #copywriting #start
  • Profile picture of the author MontelloMarketing
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  • Profile picture of the author BrianMcLeod
    Originally Posted by Kange View Post

    Sounds enjoyable and exciting and creative..
    Ah... that first date with copywriting.

    Beautiful, isn't she?

    Freelance copywriting is all three of those things...

    AND it's also extremely pressure-filled, high-intensity WORK... for long hours, often in solitude.

    And when your work generates huge returns everyone will be quick to claim the victory for themselves.

    And when it doesn't, no one will ever share the blame - that will be yours alone.
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    • Profile picture of the author avarice
      Originally Posted by BrianMcLeod View Post

      Ah... that first date with copywriting.

      Beautiful, isn't she?

      Freelance copywriting is all three of those things...

      AND it's also extremely pressure-filled, high-intensity WORK... for long hours, often in solitude.

      And when your work generates huge returns everyone will be quick to claim the victory for themselves.

      And when it doesn't, no one will ever share the blame - that will be yours alone.
      That's why it's best to learn how to write/recognize good copy and write for yourself. You'll be writing on a subject that is hopefully familiar or that you enjoy and you can write to your standards. Of course, if you're good at copywriting then you won't want to take the knowledge you've learned to write for someone else, you'll just keep making money writing for yourself. Unless you are awful at every other part of online marketing.

      I could never do more than freelance copy work out of boredom. Completely drains my creativity when I'm done with a few good pieces.
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  • Profile picture of the author The Copy Nazi
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    Get cracking on some classic copy - For Copywriters | Ryan McGrath
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    • Profile picture of the author Mark Andrews
      Banned
      I don't see any passion in your question.

      Just another content writer (probably) thinking it's a very easy transition into copywriting but oh boy... are you in for a surprise or what!

      Sorry to pour cold water on your ambition but the way you've worded this, I doubt too much thought has gone in to the reasons why you want to be a copywriter. Prove me wrong but I'm thinking the prospect of some quick, easy cash is what appeals to you the most and...

      ...you've read a few sales letters, thought to yourself, by gum this looks easy... I could do this all day long especially for the rates the top copywriters constantly talk about. However...

      It only looks easy because those copywriters have been in the game for many years and have a huge amount of experience behind them. And on the surface... yeah sure, it looks easy enough, just write a sales letter right? Ahhh but what you don't see is all the training and research which goes on behind the scenes.

      This business isn't as easy as you might think. Or what you've been led to believe. The learning curve in fact is exceptionally steep and you'll be looking at a minimum 10,000 hours plus before you even start making much headway in all probability.

      The number of newbie copywriters coming through who go on to become full time copywriters is very few indeed. On the WF, there's been countless newbies all thinking the same as you but when they realize what's involved, 99% of them back away extremely quickly.

      In the last 4-5 years here on this forum, I can only think of perhaps a handful, no more than half a dozen potential copywriters at the time who made it through to developing their very own full time copywriting business.

      Will you be in the 99% or the 1% who make it through?

      Only time will tell.


      Mark Andrews
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  • I'll tell you my personal experience in how I got started. It probably wasn't the "ideal" way, but I'm not sure there really is that perfect way to get your foot in the door.

    I started off as any regular marketer. Actually, I did a lot of article marketing - was never terribly good at it. Anyway, a friend of a friend asked me if I could do him a favor and write a sales letter.

    I practically laughed in his face.

    I tried it anyway. He paid me pennies for my effort. A month later, the man pops back up in my life, absolutely thrilled with how high that sales letter was converting.

    I had found my addiction. I started reading hundreds upon hundreds of sales letter examples from the best in the business. Then, I read more books than I can count covering everything from trigger words to how to establish trust, and everything in between.

    After a lot of practice, I took my work here to the forums and got tons of experience. I've written several hundreds of pages of material. I'm not even 1% of the copywriter I hope to be... so the learning will never stop.

    Best of luck!

    P.S. - If you're worried too much about the money, you're not in it for the right reason. Sure, there are some that charge more money than I see in a year just for one sales letter while I sit in my studio apartment wondering how I am going to pay the electric bill. I still wouldn't trade it for the world.
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