Should I outsource copywriting, or should I to learn to DIY?

by loi77
43 replies
Hi fellow warriors,

Should I outsource copywriting, or should I to learn to DIY?

Is copywriting a skill that all internet marketers must learn?

I really appreciate you input.


Thanks,
David Loi
#copywriting #diy #learn #outsource
  • Profile picture of the author opt in
    After knowing how to drive traffic, good Copy-Writing will give you higher conversions. These 2 elements are of most importance in IM and you need to master them by getting your feet wet all the time.

    Hiring a great Copy-Writer can be very expensive and if you are a beginner, your only option is getting your feet wet.

    Cheers,

    David
    {{ DiscussionBoard.errors[5869076].message }}
  • Profile picture of the author ramblingrye
    Copywriting is very different from just merely writing content. If you re confident that you can with sufficient research and practice do this on your own, then go ahead as it will save you a lot of money. But if you think you'd rather focus you're energy and efforts somewhere else, you may want to invest in having a copywriter produce a proper copy for you.
    {{ DiscussionBoard.errors[5869799].message }}
  • Profile picture of the author loi77
    Thanks for your advice .

    Is it hard to learn copywriting? Is there a course that you recommend?
    Signature

    {{ DiscussionBoard.errors[5869884].message }}
  • Profile picture of the author ASCW
    There are advantages to both. If you want to make money right now, then hiring a copywriter is the best way to go.

    But spending the time to get well grounded in copywriting will serve you for the rest of your life. To get a really solid grasp you'll probably have to spend a few years in the trenches. (You can shortcut that time if you get coaching - but a lot of coaches won't take on pure beginners, and they usually cost 5 figures - At least that's who I understand of the situation)


    This is probably the best place to start.

    The Gary Halbert Letter
    Signature

    Site being revamped.

    If you want help with copy stuff, pm me.

    Cool.

    {{ DiscussionBoard.errors[5869930].message }}
  • Profile picture of the author loi77
    Thanks Andy, appreciate your advice.

    I know it is well worth learning and it is going to take a long time!

    I would like to hear more from other warriors.

    What about skipping written sales letter all together and use video sales letter?

    http://www.samuraisalesvideos.com/ can do 1 including everything for about $497.
    Signature

    {{ DiscussionBoard.errors[5870119].message }}
    • Profile picture of the author ASCW
      Originally Posted by loi77 View Post

      Thanks Andy, appreciate your advice.

      I know it is well worth learning and it is going to take a long time!

      I would like to hear more from other warriors.

      What about skipping written sales letter all together and use video sales letter?

      samuraislaesvideo.com can do 1 including everything for about $497.
      Hey, man I'd to shed some light real fast.

      Sales videos are not magic.

      Too many people think that you don't need copywriting chops for a sale video.

      Video is just a different medium to deliver a sales message.

      Just like the written world is a medium to deliver a sales message.

      The copywriting fundamentals remain solid.

      Would you pay somebody $497 for a sales letter?

      Hopefully not - that'd be insanely cheap and you'd risk losing your investment on a letter that doesn't deliver.

      The same goes for a sales video.

      You know I'm gonna shut up now, because I think John Carlton does a much better job at explaining this than I am.

      Night Of The Living-Dead Sales Letter… | The RANT

      -Andy

      P.S. Fun Fact...You know all of those sales videos the big gurus use... The scripts are all written by (and paid for in full) by in demand super copywriters.
      Signature

      Site being revamped.

      If you want help with copy stuff, pm me.

      Cool.

      {{ DiscussionBoard.errors[5926580].message }}
  • Profile picture of the author knish
    That website (samuraislaesvideo.com) doesn't work.
    However, the most efficient system is copy and video, not only video.
    Prospects likes to watch the video, and then read the copy to see some more details, or simply to review the highlights.
    {{ DiscussionBoard.errors[5913182].message }}
    • Hi David,

      You'll work flat out learning to be a copywriter.

      Plus the cost of the books and courses.

      With months of practice to get to a reasonable standard.

      The truth is - it takes years to get really good.

      By all means do this if you have the desire.

      And the time to spare before the cash flows in.

      An experienced, proven copywriter shouldn't cost you any money.

      Their job is to make you money.

      And lots of it.


      Steve
      {{ DiscussionBoard.errors[5913226].message }}
  • Profile picture of the author rjweaver10
    I would learn to do it yourself. You have nothing to lose!
    Signature
    {{ DiscussionBoard.errors[5914313].message }}
  • Profile picture of the author serialink
    DIY if you can do it well. If not, don't hire anyone for a penny a word. Quality content is worth paying for.
    Signature
    ScribeWrite
    Targeted Content Strategies-I Write. You Reach!

    {{ DiscussionBoard.errors[5915174].message }}
  • Profile picture of the author videolover7
    Originally Posted by loi77 View Post

    Hi fellow warriors,

    Should I outsource copywriting, or should I to learn to DIY?

    Is copywriting a skill that all internet marketers must learn?

    I really appreciate you input.


    Thanks,
    David Loi
    Depends.

    Are you interested in hiring me to write your sales letter, or are you interested in joining my coaching program? LOL

    Just kidding.

    Learn to write copy. You'll be glad you did.

    VL
    {{ DiscussionBoard.errors[5927741].message }}
  • Profile picture of the author Raydal
    I always recommend that a marketer should learn copywriting
    even if he doesn't plan to be a copywriter. At least you know
    how to judge the copywriter you outsource your work to.
    Can't hurt at all.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[5930093].message }}
  • Profile picture of the author Nick Lawless
    Hi David,

    I know how you feel about this.

    I’d recommend that you learn copywriting. Its a valuable skill to have. I won’t really recommend that you go and find a copywriter immediately. How would you know if you’re hiring a good or crappy copywriter?

    Learn by getting a coach. Yes, it can be a bit expensive and if you’re in a tight budget then follow what Bob Yeager told me during my interview with him (I’d love to share it with you if you want to read the transcript) - If you can’t afford a coach then buy their books, cd’s, read their blog posts and watch their videos online. Just make sure you follow the right people.

    As you get better at copywriting, you could then train your employees how to get better at it as well.


    Alternatively if you do decide to outsource my tip would be to find students of the pro's of copy writing and have them do it for you. They will be cheaper but still draw from the same experience.

    Always here to help,

    Nick
    Signature
    Just starting online and need a website? Let me build one for you - FREE


    Click Here to claim a FREE customized website.
    {{ DiscussionBoard.errors[5933331].message }}
  • Profile picture of the author WinstonThaler
    I'm an internet marketer AND a copywriter. I can tell you this if you're starting out...

    Spread your work through investments. If you're going to learn copywriting, it'll take at least 2 years to get the fundamentals down to the subconscious competency level. To the habitual level.

    You don't have to be a brilliant copywriter to be an internet marketer, but it's a huge bonus. Many good internet marketers who make over millions have skills in copywriting, or at least are crazy a bout conversions.

    It's business. Your opportunity cost. Is this anything more valuable that you ought to do in the time needed to write copy? Like product creation, customer feedback and research, offer research, etc.

    Also, being a copywriter helps drastically in the research part. A huge difference.

    I'd know, since I started off that way.

    - Winston Thaler
    {{ DiscussionBoard.errors[5933529].message }}
  • Profile picture of the author kalens99
    I think it all depends on your margin, risk tolerance and budget. If you are trying to draw someone to a niche affiliate product with a small return, then you should probably bite the bullet and do it yourself. No sense paying $5,000 for a letter if you are reaching a market only worth $3,000. On the other hand, if you are writing a sales letter to something that can bring you six figures in income, then you want the absolute best. Whether that's you or someone else.

    But I'd definitely recommend doing it yourself. It's a great skill to have and if you don't have any money then it is your only option.
    Signature

    Original Reports Compact With Empirical Data on Creating a Solid IM Strategy - Stop Reading Bogus Theories
    Internet Marketing Strategies
    Free Report 11 Biggest Mistakes marketers make

    {{ DiscussionBoard.errors[5933696].message }}
  • Profile picture of the author Mark Pescetti
    You can only become a copywriter when you acknowledge that everything you know is wrong.

    Mark Pescetti

    P.S. in other words, stop playing by the bloody made up rules.
    {{ DiscussionBoard.errors[5935278].message }}
    • Profile picture of the author MikeMarin
      I agree with Ray.

      Copywriting is the KEY skill in IM.

      People who learn TRAFFIC first always regret it.

      Remember, that you never have a traffic problem, because if you conversion are good enough you can simply just buy traffic and the numbers will work.

      Learn persuasion, it will be well worth it

      Mike
      Signature
      Do you feel stuck in the TRAP of "internet marketing"? Are you sick of Spinning Your Wheels Trying To Make Money Online? Were you promised easy earnings yet have been struggling for YEARS?

      Truth is you've been left in the dark!

      => Click Here To Check Out The One Man Freedom System To Get The Full Picture [FREE NO OPT-IN] <==

      Inside You'll Discover The Secrets To Living A Life Of Freedom, Fun, And Adventure with an Internet Based Information Marketing Business

      ==> Click Here To Check Out The One Man Freedom System [FREE NO OPT-IN] <==
      {{ DiscussionBoard.errors[5947120].message }}
      • Profile picture of the author videolover7
        Originally Posted by MikeMarin View Post


        Copywriting is the KEY skill in IM.
        Nah, not really.

        If you don't offer a product or service people want, you won't make sales.

        And if you don't target prospects correctly, you won't make sales.

        So those two skills are at least equally KEY.

        VL
        {{ DiscussionBoard.errors[5947614].message }}
        • Profile picture of the author MikeMarin
          Originally Posted by videolover7 View Post

          Nah, not really.

          If you don't offer a product or service people want, you won't make sales.

          And if you don't target prospects correctly, you won't make sales.

          So those two skills are at least equally KEY.

          VL
          Agreed, let me rephrase and clarify.

          Persuasion is the KEY skill

          To quote Bernard Baruch when asked how he was so persuasive ( many consider the most persuasive man of the 2oth century)

          "Find out what people want, then show them how to get it."

          So yes you do need to have what people want...That is why being able to create valuable product is IMPORTANT.

          However, there are many valuable products that don't get sold, so in my humble opinion they are NOT equal

          Mike
          Signature
          Do you feel stuck in the TRAP of "internet marketing"? Are you sick of Spinning Your Wheels Trying To Make Money Online? Were you promised easy earnings yet have been struggling for YEARS?

          Truth is you've been left in the dark!

          => Click Here To Check Out The One Man Freedom System To Get The Full Picture [FREE NO OPT-IN] <==

          Inside You'll Discover The Secrets To Living A Life Of Freedom, Fun, And Adventure with an Internet Based Information Marketing Business

          ==> Click Here To Check Out The One Man Freedom System [FREE NO OPT-IN] <==
          {{ DiscussionBoard.errors[5951245].message }}
          • Profile picture of the author videolover7
            Originally Posted by MikeMarin View Post

            So yes you do need to have what people want...That is why being able to create valuable product is IMPORTANT.

            However, there are many valuable products that don't get sold, so in my humble opinion they are NOT equal

            Mike
            Truth is, having an offer people want and driving targeted traffic are MORE important.

            Why?

            Because campaigns with those two and crappy copy can still be profitable. And often are.

            Without those two, however, you can have the most persuasive copy in the world, but the campaign will not be profitable.

            I understand this is a copywriter forum, but facts are facts.

            VL
            {{ DiscussionBoard.errors[5951807].message }}
  • Profile picture of the author knish
    If you love to write, then work hard to master this art. Conversely, if writing is not your passion, try to learn the basics.
    Either way, think that learning copywriting will help you to make a better selection of the writers you will want to hire.
    {{ DiscussionBoard.errors[5952271].message }}
  • Profile picture of the author Exel
    Learn some basic copywriting for simpler stuff, like emails, headlines, squeeze pages,
    but for more serious and heavy stuff, like sales pages - leave it to the pros.
    {{ DiscussionBoard.errors[5952305].message }}
  • Profile picture of the author melinamrg
    I would suggest hiring a copywriter rather than doing it yourself. saves time and money, and lets you do more important things like coming up with new venture ideas
    {{ DiscussionBoard.errors[5955202].message }}
  • Profile picture of the author macker2298
    copywriting can be tricky and it isn't something you can just pick up in a few hours..if you need that service now i suggest hiring a copywriter BUT if you are young and have tons of energy i would say you can learn about it in the next year or so.
    {{ DiscussionBoard.errors[5958318].message }}
  • Threads like this illustrate one of the reasons I rarely post here anymore.

    Not the question...not even most the answers...

    Just
    sick...
    and...
    tired...

    of seeing people refer to direct response copy as "content."

    (sigh)

    done.
    Signature
    The Montello Group
    Copywriting|Publishing|Training
    Your Premier Conversion Cooperative

    Join Us For Free Conversion Webinars
    CLICK HERE!
    {{ DiscussionBoard.errors[6000274].message }}
  • Profile picture of the author SeoDemon
    yes OUTSOURCE! never try to do everything by urself
    {{ DiscussionBoard.errors[6000997].message }}
  • Profile picture of the author sethczerepak
    If you have the money to pay a writer who can get results, you should outsource it. However, even if you do outsource it, you should learn enough about it to where you can spot talent when you see it.

    It takes some copywriting expertise to recognize the difference between well written copy that won't sell and well written copy that WILL sell.
    {{ DiscussionBoard.errors[6001127].message }}
  • Profile picture of the author quicklynx
    I say learn to DIY and then you'll be able to outsource it even better...Of course learning to do it yourself will also require seeing how the professionals do it on a regular basis...
    {{ DiscussionBoard.errors[6010693].message }}
  • Profile picture of the author James B
    copywriting for blog posts and articles can be learned. You should visit copyblogger.com to get things going. I learned on my own and get paid through copywriting.

    2 elements you need to learn
    -creating magnetic headlines
    -active voice not "passive voice"


    I hope this helps!
    {{ DiscussionBoard.errors[6010794].message }}
    • Profile picture of the author kashifpak
      My question is how to promote and market a copywriter?.Does anybody know any effective idea?.
      {{ DiscussionBoard.errors[6012234].message }}
      • Profile picture of the author Steve Hill
        Originally Posted by kashifpak View Post

        My question is how to promote and market a copywriter?.Does anybody know any effective idea?.
        There are many resources for this. For starters, you can check out The Well-Fed Writer by Peter Bowerman, and The Copywriter's Handbook by Bob Bly.
        Signature
        Learn more - earn more: Books for Copywriters
        {{ DiscussionBoard.errors[6014100].message }}
  • Profile picture of the author RedShifted
    I'd have to say because copywriting can also change the way you talk with people, that one needs to absolutely learn the skill themself. If you really consider all the different scenarios in which it can help you, I think learning it for yourself would be a major benefit.

    Although it does somewhat depend on your personality too. I'm naturally a fairly creative and artistic person, so its something I feel is mandatory for myself to get good at. If you're not that type of person, then you may hate any form of writing, and in that respect maybe outsourcing it would become a wiser decision.
    {{ DiscussionBoard.errors[6017389].message }}
  • Profile picture of the author erickasmith
    Depending on the requirements, say it's a technical writing type and you're not aware of the rules in technical writing then it's better to outsource the work to get a good copy
    {{ DiscussionBoard.errors[6021815].message }}
  • Profile picture of the author Steve Hill
    There is one question that WinstonThaler both brought up that really needs to be considered - is this the best use of your time?

    Perhaps in the time spent learning copywriting, you could have built a business structure that ultimately pays you far more.

    Ultimately it comes down to what you are good at, where you are in the business development cycle, what your business plans are, and what you are willing to outsource. A business owner can't be good at everything without running into the "Jack of all trades and master of none" problem.

    It's definitely useful to have a good understanding of copywriting, but what about advertising, marketing, website development, accounting, affiliate building, and all the other things needed? Are you going to learn all those too?

    As an example, McDonalds would not have gotten very far if Ray Kroc had insisted on mastering every aspect of business development. But by focusing on what he was good at, he built an empire that allowed him to hire the very best marketing firms.

    It's something to think about, anyway.
    Signature
    Learn more - earn more: Books for Copywriters
    {{ DiscussionBoard.errors[6022008].message }}
  • Profile picture of the author JstewartPiBR
    In case, you do not have content writers or developers in your company who can do the job of article writing then it is always recommended to outsource copywriting to a reputed content development firm. There are many companies who provide similar services at affordable rates. I have tried such services for my company and is getting positive response as in increased number of online traffic.
    {{ DiscussionBoard.errors[6027252].message }}
  • Profile picture of the author TheLinkMaster
    I would highly suggest you don't spend time learning effective copywriting unless you plan to turn this into your career or main source of income. There are just too many variables involved, and it is way much more cheaper to just hire an experienced copywriter to do the job right than to slog for hours and come up with a mediocre content. You can use those hours to do something else more profitable such as learning SEO.
    {{ DiscussionBoard.errors[6027611].message }}
  • Profile picture of the author idoitbigtime
    Copywriting is A skill that is Important for everything we do or think
    but sometimes a good and A proffesional Copy can convert in 1000%'s more then other
    so its depends on the product or the service you promote or sell
    {{ DiscussionBoard.errors[6032328].message }}
  • Profile picture of the author JasonGiorgini
    I say pay a good copywriter then study what it is about their writing that makes it so good, that way you kill two birds with one stone.
    {{ DiscussionBoard.errors[6032359].message }}
  • Profile picture of the author JPRoss
    You should do what you do best, and hire others to do the rest. If you're not a good copy writer, then you should hire somebody who is.
    {{ DiscussionBoard.errors[6032983].message }}
  • Profile picture of the author loi77
    I sincerely thank everyone for your advice. I have indeed learned so much from you all.

    I started this thread 3 weeks ago and I totally forgot about it after a few days. I was pleasantly surprised when I returned today and found that this thread is still alive.

    Obviously this is a question in many IMers mind, and there are pros and cons.

    Oh, I forgot to tell you, English is not even my first language. I have trouble writing articles, let along copywriting.

    Nevertheless, despite my handicap, I am very determined to learn as much as possible. I have just finished writing a report to give away which took me a week. I've learned a lot from writing this report regarding writing headlines, bullets etc.

    I've also set up my squeeze and applied what I've learned into practice writing headlines and bullets.

    Thank you again!

    Look forward to learning more from you all!
    Signature

    {{ DiscussionBoard.errors[6037072].message }}
  • Profile picture of the author boostmg
    copywriting is a skill you absolutely must learn.

    1 thing to keep in mind about EVERYTHING in internet marketing, is that in order to outsource you must know what your doing.

    You don't have to be awesome at copywriting, but understand the basics, write 2 or 3 sales letters yourself to get a feel for whats involved, then outsource to someone more skillful
    {{ DiscussionBoard.errors[6037227].message }}
    • Profile picture of the author loi77
      Originally Posted by boostmg View Post

      You don't have to be awesome at copywriting, but understand the basics, write 2 or 3 sales letters yourself to get a feel for whats involved, then outsource to someone more skillful
      This is very true. If we outsource the lot, we wouldn't be able to tell the difference between a good sales letter and a bad sales letter. Understanding the basics is crucial.
      Signature

      {{ DiscussionBoard.errors[6037323].message }}
  • Profile picture of the author therese1982
    [DELETED]
    {{ DiscussionBoard.errors[6067688].message }}
    • Profile picture of the author loi77
      Originally Posted by therese1982 View Post

      If you are good with copywriting, you can DIY. Even if you are good with it, but you don't have time, it's cool to outsource it.
      Obviously I am NOT good at copywriting.

      Nevertheless, I still want to learn as much as possible despite the fact that English is not my mother tongue.

      I have to learn to write better English first and foremost, and improve my copywriting skill at the same time.

      Hopefully I am not too old to learn.
      Signature

      {{ DiscussionBoard.errors[6069957].message }}

Trending Topics