What is a good copy for a company's website selling service to other businesses?
Technically, a homepage is a sales page, but I can't help but think that it would be inappropriate to use a full blown sales page like we see in Internet marketing for example... it pushes too much I think.
On the other hand, most of the companies out there use very shy homepage where they barely talk about their products or service.
Is there a right spot where to put the cursor between those 2 extremes (push too much or not enough)?
Any advice and/or example of a good corporate homepage would be appreciated.