“It was the best of times, it was the worst of times…”
(who the dickens wrote that?)
But I’ve just read a modern day pulp fiction/noir book – The Blonde by Duane Swierczynski
Which had a cracker –
“I poisoned your drink” – what a hook – you had to read on.
Anyone going to try it as a headline or email subject line.
And use the Problem Agitate Solve formula?
What are your favourites?