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Most Successful Online Sales Letter Ever?

by daveshu
7 replies
With regards to online products only, of the "get rich quick" or "make money without doing or knowing anything" kind, which would you say has been the most successful (i.e. sold the most) of all time?

I think the Mack michaels / money making maverick did quite a lot didn't it - top seeler on CB for ages?

Reason I'm asking is that it must be one of the tougest niches to sell to, so any copy that converts well in that niche must be very good?

Which have impressed you the most?
#letter #online #sales #successful
  • Profile picture of the author WinstonThaler
    I think Frank Kern's Mass Control letter did over 20 million? I'm not sure of the total revenue.

    Has a lot to do with Frank's branding though, he was well known for being one of the few behind the StomperNet launch as well as a few more million-dollar launches.

    The money-making market may be competitive, but it isn't that tough if you have a reputation/prominent brand with a following. Copy with a prominent authority normally always works for buyers in the niche.

    - Winston Thaler
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  • Profile picture of the author JJP
    Effective use of FEAR. Specifically, fear of the future. It's the bread and butter of selling in the financial advice market.
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  • Profile picture of the author davemiz
    wouldn't say its the toughest market... actually quite the opposite... its probably one of the easiest markets to make money in...

    desperate buyers who buy anything... TONS of affiliates with email lists...
    Signature

    “Judge your success by what you had to give up in order to get it.”
    ― Dalai Lama XIV

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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by davemiz View Post

      wouldn't say its the toughest market... actually quite the opposite... its probably one of the easiest markets to make money in...

      desperate buyers who buy anything... TONS of affiliates with email lists...
      Blast from the past - Kern, Kilstein, Moffat, Miz, Ritz and Walker all rapping on the old Warrior Forum -
      The Warrior Forum - About Frank Kern's Grand-Slam Salesletter...
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  • Profile picture of the author davemiz
    damn... that brings back some memories....
    Signature

    “Judge your success by what you had to give up in order to get it.”
    ― Dalai Lama XIV

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  • Profile picture of the author colmodwyer
    This was huge a few years back...

    The Insider Code Forex | Mac X | Rob Banks Legally | Early To Rise

    Colm
    Signature
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  • Profile picture of the author knish
    The following is an excerpt from the classic direct-mail piece that generated an estimated $2 billion in revenue for The Wall Street Journal. I’ve seen adaptations and straight rip-offs dozens of times.
    Here’s how it starts:
    Dear Reader:
    On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future.
    Recently, these two men returned to college for their 25th reunion.
    They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.
    But there was a difference. One of the men was manager of a small department of that company. The other was its president.
    What Made The Difference
    Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t always a native intelligence or talent or dedication. It isn’t that one person wants success and the other doesn’t.
    The difference lies in what each person knows and how he or she makes use of that knowledge.
    And that is why I am writing to you and to people like you about The Wall Street Journal. For that is the whole purpose of The Journal: To give its readers knowledge – knowledge that they can use in business.
    …
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