Nice find, Ross.

Doc

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Something tells me that if I was a noob at copywriting that I would pay attention...



David

If he hadn't teased with the diagram I would have been gone after the first minute.

Smart of him to show it early while saying nothing about it. Without it he would be just another guy with a POV and a story. It was shiny enough to hold this squirrel's attention until he explained it.

Also smart to use just the letters. Couldn't leave until he revealed what they stood for...one at a time.

Well played, Mr. Stover.

Same. Even if there was something towards the end that would have aided me, I couldn't stand to sit there for that amount of time to find out.

I don't want people's life stories - if you have something important to say to me, say it. I don't have the time to waste!


Heh, anyway.



Ben.

Great stuff, thanks!

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"Something tells me that if I was a noob at copywriting that I would pay attention..."

I am and I am--thanks for sharing.

Intriguing video. Definitely almost lost me a few times, but threw in enough teasing bits for me to figure it was worth sticking around, even if the actual reveals weren't mind-blowing in the end. So...guess that means he succeeded in getting me to pay attention.

Thanks, Ross.

Your interest level in your work and your desire to get good/always improve can make a difference whether or not this will grab.

It grabbed me.

But then, I'm never satisfied with good enough. So I'll keep striving for more.

Incidentally, Drayton uses AIDCA - Attention, Interest, Desire, Conviction, Action

Good share, thanks Ross. I was just thinking today about how AIDA doesn't get the full point across as a teaching tool.

Anyone ever notice, in the movie "Glengarry Glen Ross", they mess up AIDA, saying D stands for Decision?
The Art of selling by Alec Baldwin - YouTube

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Hi All,

I know Robert Stover well.

He is an exceptional copywriter in his own right.

His background includes many copywriting successes -- worth tens of millions of dollars to his clients. In the video you will see him reference some of the copywriting and marketing expertise he has discovered over the years. It is well worth the time it takes to watch the whole video.

The videos (1 and # 2) are only a tiny peak into what he shares in the copywriting ecourse. (You will need to opt in to get the email for Video # 2.)

http://www.secretcopyformula.com/

He also wrote the book: "Strategy Matters".

This is a interesting and thought provoking book. If you read it, you will start thinking about the need for a "real strategy" in your marketing of your business... (or you will understand more clearly your past failures from having a poor marketing strategy.)

It opened my eyes (to my own need for a better, more accountable marketing strategy) when I read the first copy that was published when it launched a year or so ago. You can check it out on Amazon. (Just so you know, I am not an affiliate of any of his products.)

FYI: I am on his exclusive email list of buyers and have been for years.

I purchased the "Copywriting Master Formula" course the day it launched.

Robert has been emailing me about his rolling this course out for over a year now... I have been patiently waiting to for the launch so I could dive into it!

This has been a long time coming... but if I know Robert (and he is a real stickler for "getting it perfect"...) so I am sure that his critical attention to detail is second to none.

I am thinking... This is probably why it took so long to launch!

As with all of Robert's products, I am sure this is top notch and extremely high quality training as all the products he has had in the past have been.

For I know, Robert would not put his name on anything but his very best work.

Why did I spent $297 -- for a 7 week ecourse?

Because I feel if I find even 2 or 3 "gems" I can use to boost my conversions it was a great deal for me, because it saved me a ton of time and research... And so is well worth the investment.

Once I check out the course I will post some "gems" here to share...
Because I always try my best to give back to this community whenever I can.

Check it out you will be surprised at all the 'hidden gems" he gives you for free on the video # 1 and the Video # 2. Take notes while you watch it, I did.

I am sure even veteran copywriters may find a gem or two to use in their copy.

Good luck to all copywriters in your copywriting and marketing efforts!

Jennie Heckel
Sales Letter Copywriter

I love this course. Like Ewenmack said, there are truly some great nuggest of gold. But it was the overall framework that I really liked. The strategic way of thinking about the concept of your copy as well as your marketing. This is definitely one of my favorite purchases.