"People don't like to be sold too ..."
What a crock of you know what.
People LOVE to be sold to. People hate NOT to be sold to.
Ever asked for an opinion?
You're asking someone to sell to you.
Each and every question that starts with
How does ...
How do ...
What do you ...
I'd like your opinion on ...
is someone asking (nay, begging) to be sold.
And, if you can't relate to what I'm saying, then let's take a real example.
I'm in the market for a new laptop and I have the money to spend on it and I WANT TO SPEND IT AS FAST AS POSSIBLE.
I walk into a store like Best Buy and go look at the systems on display. I am frustrated because nobody comes and tries and sell a system to me. I do have something in mind, but I WANT VALIDATION of my opinion and I WANT TO SPEND MONEY.
When you walk into a car-dealer, you WANT a CAR (Unless you are just planning on going for a joyride by test-driving a car).
Your sales and marketing material and all your copy should be focused on selling and getting money in exchange for delivering "perceived value". This can vary for different people. For some a newsletter is only worth the paper and ink it's printed on (not an ideal customer) and for some it's worth many times the price of it.
The freebie foot-in-the-door strategy does work, but it NEVER converts as well as starting to sell to qualified prospects to begin with (with some exceptions of course).
So, how does this relate to in your copy.
You are selling value in exchange for money (even if you're giving it away free). And if it's so bloody good, why not just charge for it. You'll be doing yourself and your customer a favour and you'll be transparent from the first transaction.
So, people loved to be sold to. They just hate to admit it.
If you disagree, ask them about the most pleasant sales experience they've had and you'll notice some real high-class and high-quality selling in action.