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Brew Your Own Beer and other examples of using images the right way...

by KingOfContentMarketing
6 replies
Boyoboy, some clients want to use images all over the friggin place. This will help rein them in--here is a closer look at David Ogilvy's advice about using images properly:

The Shocking Truth About How Web Graphics Affect Conversions
#beer #brew #examples #images
  • Profile picture of the author The Marketeer
    That was a very interesting read. Thanks for the link.
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  • Profile picture of the author Wytnyt
    My last client insisted on bombarding the first part of the letter with 6 of his videos. I tried, but I couldn't change his mind. Thanks for the link.
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  • Profile picture of the author The Copy Nazi
    Banned
    But I wouldn't have put a full stop after "Lemon".
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  • Profile picture of the author KingOfContentMarketing
    I know. Some of these letters look like MySpace pages in 2005 with 48 videos and some sparkle letters.
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  • Profile picture of the author DoWhatWorks
    Thanks for the share, Joe. I like the advice about the use of captions. I suppose it plays into our need to always know what other people are saying or thinking. I suppose, in other markets, it's the equivalent of testimonials/endorsements in the IM space. :-)

    -Terry


    Originally Posted by Joe Ditzel View Post

    Boyoboy, some clients want to use images all over the friggin place. This will help rein them in--here is a closer look at David Ogilvy's advice about using images properly:

    The Shocking Truth About How Web Graphics Affect Conversions
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  • Profile picture of the author RyanLB
    Very interesting indeed! That bit about the caption I found the most interesting. Who knew that they read the caption below the image four times more than the body content? Seems strange to me, but I find a lot is strange when I monitor the mouses while they hover over the content.
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