How Do I Get Into the Business of Copywriting

11 replies
I have searched the WF for other threads on "How to get (your first)copywriting job" and "Become a professional copywriter." I have failed miserably.

Could someone please point out another post, product, or general direction that may answer this need?

Thank you.
#business #copywriting
  • Profile picture of the author Loren Woirhaye
    Robert Bly, Peter Bowerman, and Steve Slaunwhite have
    all published books about how to break into freelance
    writing. I suggest you go to Amazon and choose one
    of those authors to read. You'll get a lot of value for
    your money doing it this way over buying ebooks.
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    • Profile picture of the author MikeHumphreys
      I have a membership site which should be of help to you. Market Your Copy - Discover The Marketing and Salesmanship Secrets for Copywriters!

      The sales letter explains more what is in the site.

      Ryan Healy and Jason Leister both have ebooks on getting copywriting clients as well. Both of them are good.

      Hope that helps,

      Mike
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      • Profile picture of the author digitalpimps
        Originally Posted by MikeHumphreys View Post

        I have a membership site which should be of help to you. Market Your Copy - Discover The Marketing and Salesmanship Secrets for Copywriters!

        The sales letter explains more what is in the site.

        Ryan Healy and Jason Leister both have ebooks on getting copywriting clients as well. Both of them are good.

        Hope that helps,

        Mike
        What would you say is the length of the learning curve for an average college educated guy when it comes to copywriting
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        • Profile picture of the author MikeHumphreys
          Originally Posted by digitalpimps View Post

          What would you say is the length of the learning curve for an average college educated guy when it comes to copywriting
          Probably longer than a high school dropout or graduate.

          Seriously.

          Some of the top copywriters in the world or in history barely finished high school. I was surprised when I learned this but it's true.

          As someone who has two college health degrees, I've had to learn how to write "simpler" so that my copy is at the typical American reading level. That level is 6th grade or a 12 year old. In fact, I read somewhere that the U.S. Army has revised many of their training manuals to be on a 9 year old's reading level!

          So a college educated guy (or gal) would have to learn to write using simpler language than they learned in college.

          For training books/classes/courses/etc. there are several threads already done in this copywriting forum where other people and me have shared their recommendations.

          Good luck,

          Mike
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        • Profile picture of the author BrianMcLeod
          Originally Posted by digitalpimps View Post

          What would you say is the length of the learning curve for an average college educated guy when it comes to copywriting
          From now until.... forever.

          You never STOP learning, you just get better and things become more "automatic" with practice.

          Mike makes a powerful point. Writing *effective* sales copy can be awfully difficult for many after spending years matriculating and absorbing writing styles directly at odds with what sells.

          The writing can seem.... well... DUMB.

          THAT may very well feel like the toughest part of the learning curve.

          Best,

          Brian
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  • Profile picture of the author Loren Woirhaye
    You learn it by doing it. Read the books, sure, and learn about
    marketing a service business.

    The most important thing is to write copy. Read a lot of copy
    too. Your mileage will vary. Some niches have a high bar,
    other don't. If you want to work with clients some know
    a lot about what makes good copy and some know nothing.

    In a year you could get pretty good if you are diligent. Maybe
    less. Whether you can get clients and make much money in
    that year is up to you. Talent is a factor as is insight into
    human psychology. With getting clients one of the most effective
    approaches is the cold call... so if you want to be a freelancer
    be prepared to be assertive.

    I started writing copy for my own projects and continue to it.
    I don't depend on clients for income. If you are a good marketer
    in your own right clients will be more impressed too.
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  • Profile picture of the author digitalpimps
    I appreciate your input Loren. I am really interested in this for my own projects actually. Would you recommend a good course to get me started from scratch.
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  • Profile picture of the author Loren Woirhaye
    I would try to look at books first, preferably ones written
    by writers who work or worked in niches like you would
    like to write for.

    It's not that you cannot learn a lot from any good book
    or course, just that if you want to get started writing
    your own stuff it's good if you can see easily how to
    apply what you are learning to what you need to write.

    Herschell Gordon Lewis, for example, writes for the collectible
    market (Franklin Mint) and for Seniors a lot. Mass-market
    stuff for the more mature people.

    Joe Sugarman sold electronic gadgets in the 1980s and while
    his books are really excellent you would especially like them
    if you were dropshipping electronic goodies.
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  • Profile picture of the author jayden.fellze
    Practive constantly, aside from reading books, practice and practice writing about anything and everything under the sun. Apply what you have learned. Start writing with 100 words until you go way up. There's no specific course for writing per se. It is all about talent and how you harness it. good luck.
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  • Profile picture of the author lorrainelim
    Personally, I started out with a low-paying writing job. I worked for a relatively-established who assigned everything from blog posts, sales letters, to ebooks. Now, I know my work was worth a lot more than I was paid.. but I learned a lot.
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